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Introduction into the world of knowledge sharing within social media for ENT doctors (physician)
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Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
ENT Conference - Yerevan-Sep.4, 2009______________________________________________
Innovative Knowledge Sharing amongst the
Global Medical Society
____________________________________Michael Goriany
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany
• Background Lawyer
• Spezializing in new methods of – Experts Knowledge Management – in Internet-Social Media Environments
– Since several years for legal experts– now for physician as well (Internet projects of
Lehnhardt-Stiftung & Monsana AG, Basel)
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
• Situation of Experts– in the Internet age
• Relevant insiders speak about a– revolution in knowledge society and
in the world of media
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
to give a feeling of speed and dynamics
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
To give a feeling about dimensions
largest social networkFACEBOOK:
guess size in terms of members = citizens
if Facebook where a country ?
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Situation: Experts under pressure
• fast changing technologies requiring frequent updates of knowledge and evaluation
• Complexity requiring specialization
• Globalization requiring global networking
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
• to cope with such challenges
» Software (tools)• the Internet provides for
» platforms (environments)
– which specifically support
direct, personal cooperation & networking on a broad worldwide basis
→ three concrete examples
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Working with social media in the „Community-Internet“
• personal/individual tools– Weblog (WordPress)– Web-conference room / skype
• Networks of Trust– Social networks/business networks
(Facebook, mySpace, LinkeIn, ..)– Sharing platforms (Videos Youtube.com, →– Photos Flickr, Presentations, ...)→
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Weblog – several hundred million
• Internet software – type „Content Management System“– looks like a Homepage, a diary in the Web
→ example• Set up for free within a few minutes, then organize the
structure• Use:
„personal publishing“ in the Internet + Comments– Use in particular: Projectteam/publish anything /learning
environment /Conference platform/fundraising platform, ...
• write article: easy such as email: – only difference = send/publish
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org www.monsana.net/yerevan09
Leave a comment
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Live Online – Web Conference Room
• Based on VoIP technical effective, very cheap/for free→• Three basic elements of human interaction integrated:
– Speak & hear (Audio, Video)– Write & read– Present & watch (Ppt)
→ example Prof. George Tavartkiladze-Moscow
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Facebook – largest Social Network Platform
• Open www.facebook.com and register• What to do ?
– Communicate with existing friends, find new friends– Match with people worldwide who have the same
interest / problem / concern– Share photos, videos, any content
• Mind: same difference as Weblog – email: • Publish and share with the world
– Companies more and more market in Facebook• Training company support visitors to share
knowledge about their courses courses• int´l tax advisor look for human ressources
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
New dimension for experts knowledge management
• acquire and pass on knowledge
by sharing - globally• "Social Learning" = learning from examples of others
→ new facilities of publishing my example → new facilities of sharing experience/examples
→ new facilities of publishing my remixed example
• Keyword: periphery becomes a center – getting in experts from whole over the world into Academic everyday,– into learning, advising, problem solving,– and having fun :-)
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
I think it is clearthis goes far beyond
• email and „traditional“ homepages• due to a substantial „social impact“
• We speak about „social software, social media“ and: social networks, business networks
• due to this social impact we also call themnetworks of trust
and this is precisely what a really good physician will establish with his/her patients „children“ → trust
and with his/her specialized colleagues as well
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
what to do / planned projects
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Organize meetings Live Online
• for exchange of experience, networking– of parents
• for exchange of exp. and continuing learning– of doctors
• ? for Online consulting, …in concrete we will anounce in short:• Follow-up live online:
– to my presentation whoever is interested→– to Dr. Lehnhardts presentation on the Carina →
→ exchange of exp. with Carina surgeon
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Requirements for live online
• Laptop & Headset / Internetaccess– ? adequate equipped room
• comment asking for further informationin the Weblog
www.monsana.net/yerevan09
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Armenian Web-Donation Project
• Initiated by Lehnhardt-Stiftung
• The new dimensions of networking in the Internet– Enable innovative fund-raising as well
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
requirements
• Laptop & Headset / Internetaccess– ? adequate equipped room
• comment asking for further informationin the Weblog
www.monsana.net/yerevan09
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Ende____________________________________________
Thank´s for your attention
• Hope to meet you againOffline or live online
it is personal meeting anyway
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org
Another example as to dimensions:
YouTube
largest video sharing platform
Michael Goriany α webCampus:Projectswww.webcampusprojects.edublogs.org