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台灣復健及物理治療產業經營策略與服務行銷探討

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  • 1. 2010.09 An Exploratory Study in Business Strategy and Service Marketing of the Rehabilitation and Physical Therapy Industry in Taiwan

2. 3. Institute of Healthy Policy and Management 01 4. 4 5. 6. 1. 2. 3. 4. Q2 Q3 Q4 1. 2. 3. 4. Q1 7. Institute of Healthy Policy and Management 02 8. I (physical medicine and rehabilitation) 9. I 8884 9493 96 100 40 47 53 56 60 10. I / / 11. I 12. II 2010 1 2 3 4 / 5 2010 13. II PEST /SWOT 14. II PEST /SWOT 15. II PEST /SWOT S W O T 16. II PEST /SWOT 17. II - 18. II Differentiation Cost focus (Cost leadership) Differentiation focus 19. II 1998 1992 4P 20. II S.T.P() 7P4P+3P 4P 3P 21. II ( 2007) 7P 22. III 60% 20% 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 23. III Chief operating office Division managers Area managers District managers DCPS (direct care providers) PT OT ST Making Life a Little Better 24. Institute of Healthy Policy and Management 03 25. a. b. 26. 27. A H B C C W D S 28. 1. 2. 3. 5. 6. 7. 4. 8. 29. . . . 30. Institute of Healthy Policy and Management 04 31. I 32. I 33. I 87 81% 78% 12 15% 18% 2% 2% 4% 34. I (1)20 (2)21-40 (3)41-65 (4)66 A. A1 A2 A3 A4 B. B1 B2 & C2 B3 B4 & C4 C. C1 C3 35. II 36. II 37. II Wii3D 38. II 13.3 108 41 5 26 1/3 1. 2. 3. 4. 5. 1. 2. 3. 4. 39. Institute of Healthy Policy and Management 05 p48 40. I S1. S2. S3. W1. W2. W3. O1. O2. O3. T1. T2. T3. A 1. - - - - 2. - 3.SCA - 41. I A A A 42. I S1. S2. S3. W1. W2. W3. O1. O2. O3. T1. T2. T3. B 1. - - - - 2. - 3.SCA - SCA 43. I B B B 44. I S1. S2. S3. W1. W2. W3. O1. O2. O3. T1. T2. T3. C 1. - - - - 2. - 3.SCA - 45. I C C C 46. I S1. S2. S3. W1. W2. W3. O1. O2. O3. T1. T2. T3. D 1. - - - - - 2. - 3.SCA - 47. I D D D 48. II A B C D SCA 49. II 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. 5.PTOTST 6. 1. 2. 1. 2. 3. 50. II 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 1. 2. 3. 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 51. II 52. Institute of Healthy Policy and Management 06 53. 1.2.3. 4.5.6.7. 1./ 2./ 3./ 4./ 1. 2. 3.4. Q1 Q2 Q3 Q4 1. 2. 3. 4. 54. 55.