Features

fitness and wellness gadgets markets

CAGR – 20,7%

SOM

Market volume2014: $9,17 B2018: $30,2 BNumber of sold gadgets2015: 78,1 mln dev. per year2018: 174 mln dev. per year

Wearable gadgets market

CAGR – 34,7%

FeaturesFeatures

Market volume2014: $2,4 B2018: $5,1 BNumber of sold gadgets2015: 20,44 mln dev. per year2018: 45,55 mln dev. per year

Mutual market volume

2018: $ 153 Mln.

Number of sold gadgetsMevics – 1,7 Mln dev. during 5 year

ТАM

SАM

The geography of market:2015: North America 44% Europe 38% AРАС 11% Other 8%2018: North America 41% Europe 36% АРАС 12% Other 11%

Competitive analysis

LumoLift(USA)

Upright(USA)

Control posture

Func

tion

alit

yPrana(USA)

Darma(USA)

Zikto(Korea)

NoomAccupedo

JawBone FitBit

Corsets

Gymnastics

Bandage

Swimming

MyFitnessPal

Create industrial designCrowdfunding companyMarketing and PRMass productionSalary and others costs

Kickstarter price-67$Goal-87000$

Gross profit margin=38%EBIDTA=42,5M$Revenue(5 years): 153M/ 1,7M devices

14%9 months570%

10-15%

86200$