FIRM’S PROFILEL a w y e r s a n d C o n s u l t a n t s

L a w y e r s a n d C o n s u l t a n t s

YOUR TRUSTED PARTNER

PATENE:

Providing patent searches;

FTO seach;

Advising on strategies for patent protection;

Preparing, prosecuting patent applications;

Advising on patent validity and patent infringement;

Advising on patent related issues arising in commercial transactions licensing and franchising.

Providing patent annuity payment and reminder services and Managing patent portfolio.

INDUSTRIAL DESIGN:

Searching for industrial design information;

Consulting before �ling application;

Filing application, responding and granting activities;

Completing post - granting activities.

TRADEMARK

Advising on strategies for trademark protection general;

Managing trademark portfolios;

Providing trademark searches and services;

Prosecuting trademark application;

Undertaking opposition procedures, reviews on refusal and cancellations;

Pursuing judicial review of administrative decisions at the court;

Advising on trademark related issues arising in commercial transactions including

licensing and franchising.

INFRINGEMENT & ANTI - COUNTERFEIT

Market watching, investigating;

Customs recordal and border enforcement;

Local, regional or glabal enforcemant;

Litigation services;

Civil and criminal litigation.

F I R M ’ S P R O F I L E 3

Clients

ServicesServices

L a w y e r s a n d C o n s u l t a n t s

Investment portfolio

Daitin & Associates is uniquely known for our high quality consultation services and legal aids in Vietnam, Lao, Cambo-dia and Myanmar, all provided in a proactive manner, aiming at maximized support and protection to enterprises. DAITIN & ASSOCIATES commits to work according to:

Trustable services, which could tell the winner from the losers in legal business, is the core value driving Daitin & Associates’ entrepreneurship. Our helpdesk is empowered with not only legal experts but also knowledgeable scholars in various scienti�c and technical �elds, ranging from mathematics, physics, information technology, to life and medical sciences. We build our competence by applying strictest recruitment criteria and we commit to spend increasingly higher e�ort in human resource development.

E�ective, energetic support to clients is, consistently, our unique selling point. In our code of conducts, managing a contract means to maintain partnerships and maximize shared interests. When Daitin & Associates assigns a task manager to a client’s case, he is asked to put themselves on the client’ shoes, investigate all possibilities of impor-tance to the case, and proactively communicate to clients instead of waiting for request letters.

Prolonged wealth comes from enhanced sustainability. That is not merely a slogan, but why and how all of us do business. Social responsibility becomes an exponentially more delicate issue when a company advances to higher levels; and the world is setting higher and higher ethical and technical criteria to goods and services. It is there-fore crucial to �nd a partner who not only have expertise in sustainable development but also engages himself in those values. Daitin & Associates a�rm that we always act in accordance with green, sustainable and ethical principles.

F I R M ’ S P R O F I L E 4

L a w y e r s a n d C o n s u l t a n t s

About us

A b o u t u s

Vision – Mission – Corporate Poli cy - Core Values

Work with local legal systems, act with global standard system. While Daitin & Associates masters the IP regulatory frame-works in Vietnam, Lao, Cambodia and Myanmar; we acknowledge that successful enterprises speak an unique language: the language of professional services and world-class human resources.

The High Achiever target. Daitin & Associates strives in full measures to achieve a �rm top ten position in the IP community in Vietnam. We commit to do whatever it requires, we optimize our management, and we are proud of our e�ort so far to get to the desired target.

We link intellectual properties to a future of prosperity to people, enterprises and nations. We create e�ective synergy between Daitin & Associates and clients to support individuals and organizations in choosing the best development-pathway in terms of intellectual properties.

Daitin & Associates are to create new values in accordance with sustainability criteria. We commit to act as a respon-sible member of the society in which Daitin & Associate is an integral part.

Core Values of Daitin & Associates: Trustfulness, Efectiveness, Comprehensiveness

V i s i o n

M i s s i o n

C o r p o r a t e P o l i c y

C o r e V a l u e s

TrustfulnessTransparencyHonestCommitment

E�ectivenessExpertiseProactivitySpeed of response

ComprehensivenessLiberal attitudes

Respect for humanityContinuous

development

F I R M ’ S P R O F I L E 5

F I R M ’ S P R O F I L E 6

L a w y e r s a n d C o n s u l t a n t s

Board ofmanagement

Pharmaceuticals

Mechanicals &Engineering

Materials andNanotechnology

IP services in Laos

IP services inCambodia

IP services inMyanmar

Electrical andComputer Science

Patent

Industrial Design

Trademark

Outbound group

Infringement &Anti-counterfeit

Organization

Services

Mechanics and Enginerings

Patent validity and patent infringement.

Chemistry &Nanotechnology

Enforcing patent rights through judicial and administrative channels.

Life Sciences &Pharmaceuticals

Electronics and Computer Technology Practices:

Patent protection.

Preparing and prosecuting patent applications

Patent in commercial transactions.

Patent annuity, reminder &managing portfolios.

Organization

F I R M ’ S P R O F I L E 7

F I R M ’ S P R O F I L E 8

Patent

L a w y e r s a n d C o n s u l t a n t s

Our trusted partners

Trademark protection in general.

Managing trademark portfolios.

Trademark searches and watch services.

Prosecuting trademark applications Trademark opposition, reviews on refusal and cancellations.

Pursuing judicial review of administrative decisions at court.

Market and companyinvestigations.

Enforcing trademark rights through administrative and judicial channels.

Trademark commercial transactions (licensing and franchising.)

F I R M ’ S P R O F I L E 9

Trademark

Our trusted partners

Trademark protection in general.

Managing trademark portfolios.

Trademark searches and watch services.

Prosecuting trademark applications Trademark opposition, reviews on refusal and cancellations.

Pursuing judicial review of administrative decisions at court.

Market and companyinvestigations.

Enforcing trademark rights through administrative and judicial channels.

Trademark commercial transactions (licensing and franchising.)

Industrial design

L a w y e r s a n d C o n s u l t a n t s

Our trusted partners

F I R M ’ S P R O F I L E 1 0

Trademark protection in general.

Managing trademark portfolios.

Trademark searches and watch services.

Prosecuting trademark applications Trademark opposition, reviews on refusal and cancellations.

Pursuing judicial review of administrative decisions at court.

Market and companyinvestigations.

Enforcing trademark rights through administrative and judicial channels.

Trademark commercial transactions (licensing and franchising.)

Introduced HR

F I R M ’ S P R O F I L E 1 1

L a w y e r s a n d C o n s u l t a n t s

Introduced HR

Image Image Image Image

Director

Mr: Nguyen Văn ADirector

Mr: Nguyen Văn ADirector

Mr: Nguyen Văn ADirector

Mr: Nguyen Văn A

Image Image Image Image

Director

Mr: Nguyen Văn ADirector

Mr: Nguyen Văn ADirector

Mr: Nguyen Văn ADirector

Mr: Nguyen Văn A

Hanoi O�ce:DAITIN & ASSOCIATES CO., LTD.No. 12A4, Ly Nam De Str., Hoan Kiem, Hanoi, VietnamTel: +84-4-6270 0022; Fax: +84-4-6270 0020Email: info@daitin.com.vnWebsite: www.daitin.com.vn

Ho Chi Minh City O�ce:DAITIN & ASSOCIATES CO., LTD.

No. 17-19, Hoang Dieu Str., District 4, Ho Chi Minh City, VietnamTel: +84-4-6270 0022; Fax: +84-4-6270 0020Mob. +84-9-6337-4499Email: info@daitin.com.vnWebsite: www.daitin.com.vn

L a w y e r s a n d C o n s u l t a n t s

Download more at: http://www.saokim.com.vn/download/

S A O K I M

YOUR BRANDING

PARTNER

Sao Kim là công ty chuyên sâu về hoạch định chiến lược, thiết kế và truyền thông thương hiệu. Chúng tôi cung cấp giải pháp toàn diện giúp doanh nghiệp nâng cao năng lực cạnh tranh thông qua việc xây dựng thương hiệu mạnh.

Sao Kim tự hào đang tạo ra sức mạnh và sinh khí cho hàng nghìn thương hiệu khách hàng, qua đó nỗ lực góp sức mình vào sứ mệnh vì sự phát triển của thương hiệu Việt.

Sao Kim is a company specializing in strategic planning, identity designing and brand communi-cating. We provide comprehensive solutions to help corporations improve their competitiveness by building strong brands.

Sao Kim proudly contributes to the mission of enhancing strengths, developing vitality for thousands of Vietnamese brands.

VỀ CHÚNG TÔI ABOUT US

Đam mê của chúng tôi là khám phá những ý tưởng giúp

mang lại thành công cho doanh nghiệp. Chúng tôi sử

dụng đa dạng các công cụ để thấu hiểu mục tiêu kinh

doanh, sáng tạo ý tưởng và biến chúng trở thành hiện

thực.

Our passion is to discover inspired ideas that will make

your business successful. We use an array of tools -

most innovative and proprietary, some traditional - to

understand your objectives, gain insights, and create

ideas that bring the brand to life.

NHẬN DIỆN DOANH NGHIỆPCORPORATE IDENTITY

NHẬN DIỆN CỐT LÕICORE IDENTITYBrand name, subbrand name, logo, slogan, logo guidelines

TÀI LIỆU MARKETINGSALES & MARKETING TOOLSPrint: brochure, flyer, poster...POSM: booth, ô dù, tờ rơi...Parkaging: bao bì sản phẩm, tài liệu POSM Multimedia: e-catalogue, TVC

NHẬN DIỆN BÁN LẺSTORE IDENTITY POSMBillboard Signature Print Ads

NHẬN DIỆN SẢN PHẨMPRODUCT IDENTITY

CHIẾN DỊCH MARKETING MARKETING CAMPAIGN IDENTITY Marketing Campaign IdentityDirect Marketing: mail, e-mail, SMS, Newletter... Event: Tradeshow, event, exhibitionAdvertising: Billboard, Online, Radio, TV

NHẬN DIỆN SỐ DIGITAL IDENTITYWebsite, microsite, social chanel, blog…

QUẢNG CÁO TRUYỀN HÌNH TV COMMERCIALPhim quảng bá doanh nghiệpPhim dự án TVC quảng cáoChụp ảnh doanh nghiệp

Business introduction filmProject 3D illustration TVCCompany photo shooting

NGHIÊN CỨU & PHÂN TÍCH

Nghiên cứu nội tạiTài liệu marketing

Dữ liệu nội bộPhỏng vấn lãnh đạo

Nghiên cứu thị trườngKhám phá các nhu cầu tiềm ẩn

Thử nghiệm các kịch bản ra mắtĐánh giá bối cảnh cạnh tranh

Đánh giá mức độ hài lòng của khách hàng

RESEARCH& ANALYSIS

Internal research Marketing matterials

Leaders interview

Market researchDiscover potential needs

Test alternative of lauching plansEvaluate competitive landscape

Evaluate customer satisfaction

XÂY DỰNG CHIẾN LƯỢC

Chiến lược thương hiệuKiến trúc thương hiệuĐịnh vị thương hiệuNhận diện thương hiệu

STRATEGY DEVELOPMENT

Brand strategyBrand architectureBrand positioningBrand identity

NGHIÊN CỨU& PHÂN TÍCH

RESEARCH& ANALYSIS

XÂY DỰNG CHIẾN LƯỢC

STRATEGYDEVELOPMENT

QUẢN TRỊ THƯƠNG HIỆUBRAND MANAGEMENT

TRUYỀN THÔNGTHƯƠNG HIỆU

BRANDCOMMUNICATION

HỆ THỐNG NHẬN DIỆNTHƯƠNG HIỆU

BRAND IDENTITYSYSTEM

QUY TRÌNHXÂY DỰNGTHƯƠNG HIỆU

BRANDBUILDINGPROCESS

TRUYỀN THÔNG THƯƠNG HIỆU

Giới thiệu nhận diện thương hiệu mới Kế hoạch truyền thôngKích hoạt thương hiệu

BRAND COMMUNICATION

Introducing new brand identity Media planBrand activation

QUẢN TRỊ THƯƠNG HIỆU

Đào tạo nội bộ Giới thiệu NDTH

Cẩm nang hướng dẫn

BRAND MANAGEMENT

Internal training Introducing new brand identity

Brand Guidelines & supports

OUR BRANDINGPROCESS

QUY TRÌNH CỦA CHÚNG TÔI

WE CREATETO HELP YOUSTAY AHEAD!

SAO KIM BRAND SOLUTION COMPANY LIMITED Email: contact@saokim.com.vn Web: www.saokim.com.vnHotline: 1900.6451 - 0964.699.499

Hanoi Office: Floor 18th, Hapulico Complex, 01 Nguyen Huy Tuong, Thanh Xuan Tel: (+84-4) 62.857.857 Tel2: (+84-4) 62.854.854

HCMC Office:Floor 3rd, Hoa Lam Building, 02 Thi Sach, District 1 Tel: (+84-8) 38.237.920 Tel2: (+84-8) 38.237.921