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Digital Transformation อ.ดนัยรัฐ ธนบดีธรรมจารี Line ID: Danairat FB: Danairat Thanabodithammachari +668-1559-1446 The Metamorphosis, Cloud, Big Data, IoT/IoE, Smart Workforce ยั งยืน มั งคั มั นคง Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Obsolet ed Services C E O C F O C O O C M O Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More Control More Flexible Vision, Mission Statements

Digital Transformation version_3.0

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Page 1: Digital Transformation version_3.0

Digital Transformation

อ.ดนยรฐ ธนบดธรรมจารLine ID: Danairat

FB: Danairat Thanabodithammachari+668-1559-1446

The Metamorphosis, Cloud, Big Data, IoT/IoE, Smart Workforce

ย /งยน

ม /งค /ง ม /นคง

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsolet

ed

Services

C

E

OC

F

O

C

O

O

C

M

O

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Page 2: Digital Transformation version_3.0

Agenda

• Today Digital Business

• Digital Transformation Reference Model

• Digital Transformation Domains

• Digital Transformation Worksheet• Summary• Appendix – People Transformation Reference Model

• Appendix – Cloud Computing

• Appendix – Big Data

Page 3: Digital Transformation version_3.0

Danairat, 2016

Today Digital Business

Digital Business

Smart

Workplace

Page 4: Digital Transformation version_3.0

Danairat, 2016

New Digital Touch PointsNot only application software

Amazon.com

Page 5: Digital Transformation version_3.0

Danairat, 2016

New Digital Touch PointsNot only application software

Page 6: Digital Transformation version_3.0

Danairat, 2016

New Digital Touch PointsNot only application software

Page 7: Digital Transformation version_3.0

Danairat, 2016

Big Data Analytic (a Key Platform in Digital Business)

IDC Asia/Pacific Business Analytics Practice (July 2011)

Page 8: Digital Transformation version_3.0

Danairat, 2016

Digital Strategy vs. Digital Transformation

Digital Strategy Digital Transformation

Project or Program Level Enterprise Wide Level

Serve the needs of one particular

business group

Serve the needs of an enterprise

or inter-enterprise

Quick Term Win Medium to Long Term Win

Bottom-up or Top-Down approach Top-down approach

Technology Leads The Changes Process or Culture Leads The Changes

Eg. Create Digital Channel and Social Analytic for

Marketing Business Unit,

Image processing for Production Business Unit

Eg. Re-define company mission, transforming

organization and revise business processes with related

policies and adopt new technologies into cross-function

business units

Related Technologies: Cloud Computing, Big Data, Smart Devices (Mobile, IoT/IoE, 3D Printing, etc.), Social

Network/AI Technology, Cyber-physical system (CPS), Advanced System Architectures and Securities

Page 9: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation

Digital transformation is the process of transforming

an vision, missions, services, organizations, digital

initiatives with business processes and technologies

to the organization.

Digital Business

Smart

Workplace

Page 10: Digital Transformation version_3.0

Danairat, 2016

Key Elements of Digital Business

Page 11: Digital Transformation version_3.0

Danairat, 2016

Management and Technology Frameworks

CMMi

Six

Sigma ISO

9000

Score-

cards

Abstraction

IT R

ele

van

ce

Ho

list

icS

pe

cifi

c

Low High

CobiT

ISO

38500

ITIL

ISO 20000

ISO 27001

27002

(17799)

SOX

COSO

Basel III

TOGAF,

MIT Sloan,

ISO 42010

Page 12: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation in an Enterprise

Page 13: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

“Innovation”

“Efficiency”

“Sustainability”

Vision,

Mission

Statements

Big DataDigital

SecurityCloud

Page 14: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

“Innovation”

“Efficiency”

“Sustainability”

Vision,

Mission

Statements

Dig

ita

l

Init

iati

ves?

Big DataDigital

SecurityCloud

Page 15: Digital Transformation version_3.0

Danairat, 2016

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Vision,

Mission

Statements

Digital Transformation Reference Model

The Business Services and Business Objectives need to be aligned such as- New Services- Optimized Services- Obsoleted Services

Digital Initiatives

CEO

CFOCOOCMO

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Business Process as a ServiceMore ControlMore Flexible

Page 16: Digital Transformation version_3.0

Danairat, 2016

Business Services and Business Objectives

• Provide new digital services to increase

customer retention 15% by 1 year

• Increase revenue by 30% annually via next best

action alert (for commercial organization)

• Introduce existing products into a new market

to increase market share 15% by 1 year

• Improve internal communications to reduce

operation risk 10% by 1 year

• Decrease expenses 25% by 1 year via digital

adoption

• Retire low value services to reduce cost 15% by

1 year

New

Services

Optimized

Services

Obsoleted

Services

New

Services

New

Services

Optimized

Services

Optimized

Services

New

Services

Obsoleted

Services

Samples

Page 17: Digital Transformation version_3.0

Danairat, 2016

Business Services and Business Objectives

• Client:________, Service Name: ___________, Objective:____________, Released Date: _______

New

Services

Optimized

Services

Obsoleted

Services

New

Services

New

Services

Optimized

Services

Optimized

Services

New

Services

Obsoleted

Services

• Client:________, Service Name: ___________, Objective:____________, Released Date: _______

• Client:________, Service Name: ___________, Objective:____________, Released Date: _______

• Client:________, Service Name: ___________, Objective:____________, Released Date: _______

• Client:________, Service Name: ___________, Objective:____________, Released Date: _______

• Client:________, Service Name: ___________, Objective:____________, Released Date: _______

The Brainstorm Workshop

Page 18: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Digital Organization

Vision,

Mission

Statements

Organization Charts need to be established after identified business services and business objectives

Page 19: Digital Transformation version_3.0

Danairat, 2016

Digital Organization

• Paperless policy organization

• Always online

• Fellowship vs. Employee

• Put the right skill on the right role

• CMO: innovation for new products offering

• COO: operation and automation

• CFO: finance, budgeting, HR, Audit, QA and IT

• CEO: combine success and alignment

• Machines and decision engines as an independent organization

CEO

CFOCOOCMO

Page 20: Digital Transformation version_3.0

Danairat, 2016

Digital Organization Chart

CEO

Innovation

Chief of Digital Strategy

Customer Care

Service Science

Key Performance Innovation

Digital Marketing

Operation

Operation BU1

Operation BU2

Operation BU3

Operation BU4

Operation BU5

Corporate Management

CFO

PMO

Budgeting

HR

HCM

HRM

CIO

IT Architecture and Security

DevOpsTeam

Shared Services

Enterprise Architecture

Business Architecture

Application Architecture

Data Architecture

Technology Architecture

Security Architecture

Risk Management

ChiefGovernance

Regulation and Compliance

Steering committee

Page 21: Digital Transformation version_3.0

Danairat, 2016

Digital Organization Chart

CEO

Innovation

________

________

________

________

________

Operation

Operation BU1

Operation BU2

Operation BU3

Operation BU4

Operation BU5

Corporate Management

CFO

PMO

Budgeting

HR

HCM

HRM

CIO

IT Architecture and Security

DevOpsTeam

Shared Services

______

______

______

______

______

______

Risk Management

ChiefGovernance

Regulation and Compliance

Steering committee

Brainstorm Workshop

Page 22: Digital Transformation version_3.0

Danairat, 2016

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Digital Transformation Reference Model

Business processes and digital touch points need to be designed together.

Page 23: Digital Transformation version_3.0

Danairat, 2016

BPaaS and Digital Initiatives

• Business Process for customers need to be more

flexible

• Business Process for operation need to be more

automation

• Business Process for back office (HR, payroll, finance)

need to be more control

• Digital initiatives and Business process in “To Be” state

• Enterprise Metamorphosis will redefine a new vision

Digital Initiatives

Data Monetization

New Customers,

Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Business Process as a ServiceMore ControlMore Flexible

Page 24: Digital Transformation version_3.0

Business Process Development4 phases of business process development

www.samarin.biz

Page 25: Digital Transformation version_3.0

Danairat, 2016

Business Process, IoT and Social Integration

• Enrich customer profile

• Improve customer relationship

• Improve business rules and approval conditions

• Create Innovation

• Enhance operational transparency

Michael Moyal, Blue Corw, 2008

Sensor

Page 26: Digital Transformation version_3.0

Danairat, 2016

Business Process ImprovementCurrent and Target State

2016, Danairat T. 42

Current

• Too many redundancy processes

• Delay response for new services

• Create cost of maintenance

• Create business Risk

Page 27: Digital Transformation version_3.0

Danairat, 2016

Target

• Better productivity

• Flexibility and design to change

• Reduce cost of maintenance

• Reduce business risk

Business Process ImprovementCurrent and Target State

2016, Danairat T. 43

Current

• Too many redundancy processes

• Delay response for new services

• Create cost of maintenance

• Create business Risk

Page 28: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Page 29: Digital Transformation version_3.0

Danairat, 2016

Group workshop - Business Services and IT Alignment

1.5 hrs. brainstorm and 15 mins. presentation

Call Center MarketingCore

ServiceFinance HR

App01

App02

App03

App04

App05

App06

App07

App08

App09

App10

App11

App12

DB01

DB03

DB02 DB04 DB05

DB06

DB11DB10

DB09

DB07DB08

Page 30: Digital Transformation version_3.0

Danairat, 2016

Logical Configuration Management Model

User Interface Layer

Process Server Layer

Data Bus Layer

Application Layer

Database Layer

Data Lake Layer

OS Host Layer

HW Layer

Network Storage Layer

Network Layer

Service Layer

Mo

nit

ori

ng

/ M

an

ag

em

en

t La

yer

Se

curi

ty L

aye

r

Page 31: Digital Transformation version_3.0

Danairat, 2016

Logical Configuration Management ModelExample – HR Service

User Interface Layer

Process Server Layer

Data Bus Layer

Application Layer

Database Layer

Data Lake Layer

OS Host Layer

HW Layer

Network Storage Layer

Network Layer

Service Layer

Mo

nit

ori

ng

/ M

an

ag

em

en

t La

yer

Se

curi

ty L

aye

r

HR Service

Internet Web Content Mgmt

HR Core App

HR DB

Sys-lin001 Sys-lin002 Sys-lin003 Sys-lin004

HW-001 HW-002 HW-003

SAN-001

Intra-Network

Web Proxy

OS Security

DB SecurityDB Mgmt

App Mgmt

OS Mgmt

Network Mgmt

Storage Mgmt

HW Mgmt

Web Mgmt

Network Security

data001/ ws

data001/ ws

data002/ ws

data001,

data002

deploy

on

deploy

on

deploy

on

deploy

on

mount mount mount mount

Page 32: Digital Transformation version_3.0

Danairat, 2016

Cloud Computing

NIST, 2015

Page 33: Digital Transformation version_3.0

Danairat, 2016

Big Data Introduction

มากมาย

หลากหลาย รวดเรว

DB Table

Delimited Text

XML, HTML

Free Form Text

Image, Music, VDO, Binary

Batch

Near real time

Real time

GB

TB

PB

XB

ZB

ขอมลเกดข �นท �งจากภายในและภายนอกองคกร

Page 34: Digital Transformation version_3.0

Danairat, 2016

Big Data Platform & Big Data AnalyticsHadoop Technology

Page 35: Digital Transformation version_3.0

Danairat, 2016

Big Data System Architecture

Storage Server and Network Infrastructure

NoSQL with Maps DB

Application Server

HadoopHDFS, YARN, Spark, Storn, MRv2,

Hive, Mahout, Zookeeper, Mesos,

Etc.

App1Executive

ReportsApp2

Advanced

Analytics

Sys

tem

Mo

nit

ori

ng

Sys

tem

Se

curi

ty

Physical Data Center

Access Channels

Staffs Partners ManagersCustomers Executives Experts

InfraPlatformAppsAccess

Page 36: Digital Transformation version_3.0

Danairat, 2016

Key Activities, People and DeliverablesAnalytic Types

Descriptive analytics answers the question, "What happened in the business?" It

looks at data and information to describe the current business situation in a way

that trends, patterns and exceptions become apparent. This takes the form of

reports, dashboards, MIS, etc.

mu-sigma.com

Page 37: Digital Transformation version_3.0

Danairat, 2016

Key Activities, People and DeliverablesAnalytic Types

Predictive analytics answers the question, "What is likely to happen in the

future?" Here data modeling and forecasting are used to determine future

possibilities

mu-sigma.com

Page 38: Digital Transformation version_3.0

Danairat, 2016

Key Activities, People and DeliverablesAnalytic Types

Prescriptive analytics is the combination of the above to provide answers to the

"So what?" and the "Now what?" For example, what should a business do to

retain key customers? How can businesses improve their supply chain to enhance

service levels while reducing costs?

mu-sigma.com

Page 39: Digital Transformation version_3.0

Danairat, 2016

Current Technology Architecture

• เพ9มบรการใหมๆ ยาก

• ตองใชตนทนสงในการขยายระบบ

• ใชเวลามากในการแกปญหา

• เกดความเส9ยงสงตอการดาเนนธรกจ

IT Architecture ImprovementCurrent and Target State

Page 40: Digital Transformation version_3.0

Danairat, 2016

App

1

App

2

Ap

p3App

4

App

5

Access Layer

Application Layer

DB Platform Layer

ws/portlets

App

3

Digital PlatformDigital Platform

Customers Operation Staffs Executives Business Partners

ws/portlets ws/portlets ws/portlets ws/portlets

Unified Access and Control PlatformUnified Access and Control Platform

Current Technology Architecture

• เพ9มบรการใหมๆ ยาก

• ตองใชตนทนสงในการขยายระบบ

• ใชเวลามากในการแกปญหา

• เกดความเส9ยงสงตอการดาเนนธรกจ

Target Technology Architecture

• สราง common platform

• เพ9มความยดหยนใหกบเง9อนไขบรการใหม

• สามารถผลด application ไดเรวขYน

• ลดความเส9ยงตอการดาเนนการ

Technology Architecture ImprovementCurrent and Target State

Page 41: Digital Transformation version_3.0

Danairat, 2016

Enterprise RepositoryOwner: Business Units

Page 42: Digital Transformation version_3.0

Danairat, 2016

Owner: Technology Unit

Owner: Business Unit

Enterprise Repository

Page 43: Digital Transformation version_3.0

Danairat, 2016

Enterprise RepositoryOwner: Technology Units

Page 44: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

Who

What

How

Why

When

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Page 45: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Modelwith Business Sustainability framework

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Revenue RiskCost

Page 46: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

Leadership skill,

SWOT, Sig Sigma

Service Science

Organization Dev.

PMBOK,

BPM,

DMBOK

CMMI,

ITIL

with enterprise frameworks

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Page 47: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Modelwith TOGAF framework

Business

Architecture

App & Data

Architecture

Technology

Architecture

Architecture

Vision

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Page 48: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Modelwith FEA 2.0 framework

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Page 49: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Modelwith Balanced Scorecard framework

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

Learning &

Growth

Internal

ProcessCustomer FinancialFinancial

Page 50: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

ย /งยน

ม /งค /ง ม /นคง

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise Metamorphosis

Digital Organization

Business Process as a Service

More ControlMore Flexible

Vision,

Mission

Statements

Page 51: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Domain

# Domain Increasing of Revenue

Resource Optimization

Reduce Risk

1 Finance

2 Customer

3 Internal

4 Learning and Growth

Page 52: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Domains

# Domain Increasing of Revenue (ม /งค /ง)

Resource Optimization (ย /งยน)

Reduce Risk (ม /นคง)

1 Finance Increase Revenue Create Services Portfolio

Compliance with laws regulations

2 Customer New Products,Service, Promotion Innovation

Reuse Business Channels

Service Continuity and Availability, Obsoleted Services

3 Internal Create NewBusiness Process

Eliminate Production Cost

Standardize Change Control, Eliminateunnecessary laws

4 Learning and Growth

Seek more Talent People

Standardize Skill Required

Enterprise Knowledge Repository, Work from home, Smart workplace

Page 53: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Worksheet

Who

(Who care)

What Service

Type

Why

(Objectives)

When

(to be

released)

Digital Data

Source

Page 54: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Worksheet

Who

(Who care)

What Service

Type

Why

(Objectives)

When

(to be

released)

Digital Data

Source

CEO Business

Performance

Report Service

Stake holder

benefits 100%

Jun 2016 ERP System, Fin.

Spreadsheets

CMO Omni Channel

Service

Increase

awareness 30%

Jun 2016 Social Network,

Twitter

COO Reduce waste

in Plant

Reduce cost

(opex) 15%

Dec 2018 Plant state data

CFO Eliminate the

low value

business

service

Support Risk

Control and

reduce cost

(opex) by 15%

Apr 2016 ERP System, Fin.

Spreadsheets

CIO Creating new

channel for

executives

Digital

innovation

program

alignment

Apr 2016 CRM App, Plant

Data, ERP Data

Business

Partners

Automate

Reports Service

Increase

productivity

20%

July 2016 CRM App, Plant

Data, ERP Data

New

Services

Optimized

Services

Obsoleted

Services

Optimized

Services

New

Services

New

Services

Samples

Page 55: Digital Transformation version_3.0

Danairat, 2016

Initiatives Projects 2016 2017 2018 2019

H1 H2 H1 H2 H1 H2 H1 H2

Executive

Intelligence and

external integration

Data Interoperability

Information Service for

Business Partner

Dev Stabilization DevOps Standards

Business Process

Optimization

&

Application

Consolidation

Identify Processes and PMO

Core Processes

Optimization

Applications Consolidation

Open Data for PPP

Business Intelligence

Digital Platform Cloud, Big Data Platform

Governance Framework

IoT and Social Integration

Network and Office

Automation

Digital Transformation Master Plan(DX Master Plan)

Standardization & Optimization

Growth

Page 56: Digital Transformation version_3.0

Danairat, 2016

Digital Transformation Reference Model

Digital Initiatives

Digital Platform

Business Services &

Business ObjectivesNew

Services

Optimized

Services

Obsoleted

Services

CEO

CFOCOOCMO

Big DataDigital

Security

“Innovation”

“Efficiency”

“Sustainability”

Cloud

Data Monetization

New Customers, Channels

IoT, Smart Devices

Business Process

Optimization/Outsourcing

Smart Workforce

Enterprise

Metamorphosis

Digital Organization

Business Process as a ServiceMore ControlMore Flexible

Vision,

Mission

Statements

The Summary

Page 57: Digital Transformation version_3.0

Thank you

อ.ดนยรฐ ธนบดธรรมจารLine ID: Danairat

FB: Danairat Thanabodithammachari+668-1559-1446

Page 58: Digital Transformation version_3.0

Danairat, 2016

Appendix

Page 59: Digital Transformation version_3.0

Danairat, 2016

Where the transformation starts!?

Peopleคน

Enterpriseองคกร

VS.

No right and no wrong

The Digital Transformation

Page 60: Digital Transformation version_3.0

Danairat, 2016

People Transformation

Page 61: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

ความสข

ส/งท/ยงไมร

The Happiness is now

Page 62: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

ความสข

ส/งท/ยงไมร

The Happiness is now

ทาประโยชนหรอรอกอน?

Page 63: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

1. เหนวาสขคอเดTยวนU

The Happiness is now

ส/งท/ยงไมร

Page 64: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

1. เหนวาสขคอเดTยวนU

The Happiness is now

ความใววางใจ, ความรก, การเปนคาพด

ส/งท/ยงไมร

Page 65: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

3. ทาประโยชนเพ/ม

1. เหนวาสขคอเดTยวนU

The Happiness is now

ไมรงแกตนเอง, ไมกลาวโทษผอ9น, ทาประโยชนใหเกดขYนจรง

ความสขสงตอใหผคน

ความใววางใจ, ความรก, การเปนคาพด

ส/งท/ยงไมร

Page 66: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

3. ทาประโยชนเพ/ม

1. เหนวาสขคอเดTยวนU

4. เช/อมโยงความร

The Happiness is now

ไมรงแกตนเอง, ไมกลาวโทษผอ9น, ทาประโยชนใหเกดขYนจรง

ความสขสงตอใหผคน

ความใววางใจ, ความรก, การเปนคาพด

เตมความรท9จาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรท9เกดประโยชน

ส/งท/ยงไมร

Page 67: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

3. ทาประโยชนเพ/ม

1. เหนวาสขคอเดTยวนU

5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)

4. เช/อมโยงความร

The Happiness is now

ไมรงแกตนเอง, ไมกลาวโทษผอ9น, ทาประโยชนใหเกดขYนจรง

ความสขสงตอใหผคน

ความใววางใจ, ความรก, การเปนคาพด

เตมความรท9จาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรท9เกดประโยชน

ไมทะนงตน, ยอมรบในส9งท9ตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได

Page 68: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

3. ทาประโยชนเพ/ม

1. เหนวาสขคอเดTยวนU

5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)

4. เช/อมโยงความร

The Happiness is now

ไมรงแกตนเอง, ไมกลาวโทษผอ9น, ทาประโยชนใหเกดขYนจรง

ความสขสงตอใหผคน

ความใววางใจ, ความรก, การเปนคาพด

เตมความรท9จาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรท9เกดประโยชน

ไมทะนงตน, ยอมรบในส9งท9ตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได

Page 69: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

3. ทาประโยชนเพ/ม

1. เหนวาสขคอเดTยวนU

5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)

4. เช/อมโยงความร

The Happiness is now

ไมรงแกตนเอง, ไมกลาวโทษผอ9น, ทาประโยชนใหเกดขYนจรง

ความสขสงตอใหผคน

ความใววางใจ, ความรก, การเปนคาพด

เตมความรท9จาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรท9เกดประโยชน

ไมทะนงตน, ยอมรบในส9งท9ตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได

Page 70: Digital Transformation version_3.0

Danairat, 2016

People Transformation Reference Model

2. คดเสรมคณคา

3. ทาประโยชนเพ/ม

1. เหนวาสขคอเดTยวนU

5. เรยนรวธการเรยนร (เพราะส/งท/ไมรยงมอยเสมอ)

4. เช/อมโยงความร

The Happiness is now

ไมรงแกตนเอง, ไมกลาวโทษผอ9น, ทาประโยชนใหเกดขYนจรง

ความสขสงตอใหผคน

ความใววางใจ, ความรก, การเปนคาพด

เตมความรท9จาเปน, ไมตองรไปเสยทกอยาง, เดนหนาหาความรท9เกดประโยชน

ไมทะนงตน, ยอมรบในส9งท9ตนยงไมร, พฒนาตนใหมทกษะในการเรยนร, รจกตวเอง, ประมาณตนได

Begin at yourself

then your people

Connect the

knowledge

Core Services

and Objectives

Vision and Missions

Learn

how to

learn

Page 71: Digital Transformation version_3.0

The End

อ.ดนยรฐ ธนบดธรรมจารLine ID: Danairat

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