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N SEARCH MARKETING

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NSM !

IoT

(Internet of things )

CONTENTS

4P Prologue

5P 1. IoT :

6P 2. IoT : IoT

8P 3. IoT : IoT

14P 4. IoT (SoT : Security of Things)

15P 5. IoT 5

Prologue

7 .

,

. 30

.

(Philips Hue)

.

.

.

,

.

. APP .

APP

.

.

, 2015

IoT 1 .

[ 1] Philips HUE :http://technabob.com/blog/2012/10/29/philips-hue-light-bulbs-ready-to-light-up-your-life/

1. IoT :

. .

. .

. . IT . (RFID,

) . IT P&G .

.

-

: http://news.heraldcorp.com/view.php?ud=20150421000897&md=20150421152154_BL

[ 2] 2015 : http://blog.lgcns.com/761

IT IoT Internet of things 1999 MIT (().

/

. M2M(Machine to Machine:)

.

. IoT /

. 2015 , IoT .

2. IoT : IoT

Hue , .

1 IoT IoT Hue

. IoT . .

1) (FedEx)

(SenseAware)

(FedEx) 2010

(SenseAware) .

.

,

. [ 3] : http://businessroundtable.org/inventing-the-future/fedex

2012 (GPS)

.

.

2) (Weather TRAK)

(HydroPoint Data Systems) . (Weather TRAK)

.

. 2013 2 5,000 200 7,700 kWh , 1 4,300

.

[ 4] : https://www.hydropoint.com/m2m-spotlight-hydropoint-smart-water-management/

1) 1

2015 3 THE PROUD S6 , Smart[Home], , ,

, . , 1 , .

.

1 2035

34.3% 763 . , 60 1

, 20~30 . 1

IoT .

2) 1

1 . 1

. , , 1 2 1 8%

. 1 ?

2-1) 1

- 1 20 2 13 (1) .

- 1 . 1 2 .

3. IoT : IoT

- 1 27%, 51% , .

- 1 10% 30 .

- .

- . 1

2 69% .

- 1 . PC , , TV .

1

: 2014 LG business Insight / 1 .

2-2) 1

- 1 2 24% 1 1

.

/

- 3~40 1 50 . 30 1

2 8% .

- 1 , .

1

/

: 2014 LG business Insight / 1 .

(3) 1 IoT

IoT 1 . 1

IoT . ,

.

3-1) 1 , CCTV

2015 LG 1~2 CCTV .

CCTV .

. .

IoT CCTV .

1 .

.

[ 5] + 1 IP Camera CCTV.

3-2) (Beacon)

APP . SK .

(Beacon) . 50m~70m

NFC .

.

, .

, .

.

[ 6] _ : http://estimote.com/

. KT

,

.

.

3-3)

1 .

. .

.

(KIOSK) IoT

.

. ,

. .

.

[ 7] APP : http://www.segye.com/content/html/2015/03/23/20150323001063.html

IoT . (). FBI

.

2013 TV .

10 .

(FTC) .

.

2015 IoT .

.

. IoT

. IoT ,

. IoT .

4. IoT (SoT : Security of Things)

(Gartner) 2020 3,000 250

2,000 . IoT

5~10 . , IoT

. IoT ?

1.(Stability) 2.(Security) . ,

. 3.(Simplicity), 4. (Staying power) .

. 5.(Standard).

IoT .

IoT 1 .

, IoT .

. 10 IoT 10 IP /

. . 1

IoT

.

5. IoT 5

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