project on coporate strategy by nokia v/s samsung

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Text of project on coporate strategy by nokia v/s samsung

  • Exploring Corporate Strategy
    • Analyzing a Companys Competitive Position is
    • Evaluating in terms of qualitative and quantitative standpoints.
    • :Vision:
    • Voice Goes Mobile.If it can go mobile it will
    • :Mission:
    • Connecting People
    • : Vision:
    • Leading the Digital Convergence Revolution
    • GROWING TO BE THE BEST
    • :Mission:
    • Digital- Company .
  • Nokias Strategy in India
    • Expand mobile voice
    • Drive consumer multimedia
    • Bring extended mobility to enterprises
    • Clearly defined objectives and goals
    • Right timing of decisions
    • Determination and risk taking
    • Foreseeing and using rising market opportunities
    • Creating the future
  • Samsung Strategy in India
    • Aggressively hawking flip-tops and clamshells with polyphonic ring tones and color screens.
    • Nationwide distributor and retail presence in the domestic consumer durables market.
    • Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, Worlds Best Mobile Phone in the Indian market.
    • Set up a handset manufacturing facility in India
  • What is SWOT Analysis
    • It is a non-financial planning tool.
    • It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).
    • The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality.
    • Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.
    • Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development.
  • SWOT ANALYSIS
  • Three stages of a SWOT analysis
    • Identify.
    • Draw conclusions.
    • Translate into strategic action.
  • Advantages of SWOT Analysis
    • Consolidate strengths
    • Minimizes Weaknesses
    • Helps to Grab Opportunities
    • Minimizes Threats
    • Facilitates Planning
    • Facilitates Alternative Choices
    • Helps to Innovate
    • Ensure Survival & Success
  • SWOT Analysis On Samsung
    • Strengths
    • New product concept to rollout in five months
    • Catching the pulse of the consumer, offering good designs & understanding Emotions
    • Heavy investment in technology, product design, and human resources
    • Focus on innovative products for the high-end market.
    • Weaknesses
    • Not pro actively coming out with newer models
    • Lack in product differentiation.
    • Different models at different price points
    • Focus on mass market instead of niche markets
    • Not very user friendly designs.
    • Opportunities
    • Distinguish its service from competitors.
    • Offer product variations
    • Demand for cell phones driven by the service providers or carriers
    • Tie up with service providers
    • Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%. (As per a study report)
    • Threats
    • Motorolas dominance in the U.S, Nokias popularity in the European market, controlling more than half of the world market
    • Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.
    • Not keeping track of the new trends in the market
    • Not an accessory and fashion statement
  • SWOT Analysis On Nokia
    • Strengths
    • Strength of the corporate brand.
    • Complexity improves its Competitive position
    • Design, the branding and the technology
    • Backwards compatibility - protection from a Japanese onslaught
    • Lending personality to its products (fashion statement)
    • Effective advertisement and market communication
    • Not only a tool for business but being an item of everyday convenience
    • Weakness
    • Lapse has opened up space for smaller competitors
    • Potential threat from Microsofts entry into mobile telephony
    • Ericsson- king of wireless infrastructure
    • Design to market takes more time
    • Opportunities
    • Highest growth in markets such as China and Latin America
    • Feature-loaded phones to act as an offset
    • Providing value at a reasonable lifetime cost
    • Life style marketing and segmentation
    • Building a worldwide supplier network
    • Preempting competitors in critical markets
    • Managing competitive interaction
    • Threats
    • Biggest threat - complacency
    • Inflection point - a disruptive technological change
    • New competitors with different skills and potent brands challenge
    • 3G will increasing competition between suppliers
    • Cheaper midrange models from Motorola and others