Text of project on coporate strategy by nokia v/s samsung
Exploring Corporate Strategy
Analyzing a Companys Competitive Position is
Evaluating in terms of qualitative and quantitative standpoints.
Voice Goes Mobile.If it can go mobile it will
Leading the Digital Convergence Revolution
GROWING TO BE THE BEST
Digital- Company .
Nokias Strategy in India
Expand mobile voice
Drive consumer multimedia
Bring extended mobility to enterprises
Clearly defined objectives and goals
Right timing of decisions
Determination and risk taking
Foreseeing and using rising market opportunities
Creating the future
Samsung Strategy in India
Aggressively hawking flip-tops and clamshells with polyphonic ring tones and color screens.
Nationwide distributor and retail presence in the domestic consumer durables market.
Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, Worlds Best Mobile Phone in the Indian market.
Set up a handset manufacturing facility in India
What is SWOT Analysis
It is a non-financial planning tool.
It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).
The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality.
Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.
Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development.
Three stages of a SWOT analysis
Translate into strategic action.
Advantages of SWOT Analysis
Helps to Grab Opportunities
Facilitates Alternative Choices
Helps to Innovate
Ensure Survival & Success
SWOT Analysis On Samsung
New product concept to rollout in five months
Catching the pulse of the consumer, offering good designs & understanding Emotions
Heavy investment in technology, product design, and human resources
Focus on innovative products for the high-end market.
Not pro actively coming out with newer models
Lack in product differentiation.
Different models at different price points
Focus on mass market instead of niche markets
Not very user friendly designs.
Distinguish its service from competitors.
Offer product variations
Demand for cell phones driven by the service providers or carriers
Tie up with service providers
Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%. (As per a study report)
Motorolas dominance in the U.S, Nokias popularity in the European market, controlling more than half of the world market
Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.
Not keeping track of the new trends in the market
Not an accessory and fashion statement
SWOT Analysis On Nokia
Strength of the corporate brand.
Complexity improves its Competitive position
Design, the branding and the technology
Backwards compatibility - protection from a Japanese onslaught
Lending personality to its products (fashion statement)
Effective advertisement and market communication
Not only a tool for business but being an item of everyday convenience
Lapse has opened up space for smaller competitors
Potential threat from Microsofts entry into mobile telephony
Ericsson- king of wireless infrastructure
Design to market takes more time
Highest growth in markets such as China and Latin America
Feature-loaded phones to act as an offset
Providing value at a reasonable lifetime cost
Life style marketing and segmentation
Building a worldwide supplier network
Preempting competitors in critical markets
Managing competitive interaction
Biggest threat - complacency
Inflection point - a disruptive technological change
New competitors with different skills and potent brands challenge