Тренды AppStore

Анастасия Гамезо бренд менеджер, Apalon

Apalon — успешная компания-разработчик мобильных приложений. •  Входит в топ-10 паблишеров по количеству

скачиваний iOS-приложений по миру •  Top developer на Google Play •  Лауреат тематических конкурсов и премий •  Суммарный объем установок приложений >150 млн

DISCOVERY •  Explore Tab >>> continuous-scrolling interface •  Trending Search •  Related Search •  Spotlight Search •  Editors choice CONVERSION •  App Bundles •  Video Clips •  iTC full conversion funnel analytics

ENGAGEMENT •  Interconnected apps •  Widgets •  Notifications MORE OPPORTUNITIES: •  Keyboards •  Touch ID •  Health & HomeKit

• applink.org •  internet.org • ads

Browser is dead: Interconnected apps

Вы уже сделали свой мессенджер?

Фото/ Видео

анимированные фото

ex. Moju

видео из фото ex. Flipagram

видео из фото ex. Vphoto

статичное фото с озвучкой

ex. Soundpix

Honesty

“In fact, I see Secret, Whisper and Snapchat as part of a larger content and cultural trend centered around a key brand pillar: honesty”

Unbundling

Google Drive > Sheets, Slides, and

Docs.

Foursquare > Swarm Facebook > Messenger

Freemium

Top 100 Grossing: 2 paid apps

2 paid apps with IAPs

LOCAL

Europe

LATAM

Asia

Middle East

TREND IN TRENDS

The next big trend in mobile will not come from the R&D departments.

INTERNET OF THINGS

2. APPLY1. ANALYZE

TREND CANVASCONSUMER

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Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies

Emerging Consumer

Expectations

TREND:

Basic Needs 'ULYHUV�RI�&KDQJH+RZ�DQG�ZKHUH�FRXOG�\RX�DSSO\�WKLV�WUHQG�WR�\RXU�EXVLQHVV"

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Inspiration

Who

TREND SPOTTING: Tools to analyze App Store trends

•  appannie.com •  appfigures.com •  apptrace.com •  distimo.com •  trends.google.com

Jumping into trends because they’re trendy isn’t the same as identifying opportunities

and ways to create tangible and mutual value

Q&A Session

Tips & Tricks