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AdsI used ads in national trade publications to introduce a revolutionary new product to highly targeted markets.
CRMI researched and established an account with Salesforce to manage all CRM activities.
Direct MailI created successful direct mail campaigns that allowed me to deliver our message to right people and generate interest.
E-MailI employed e-mail to engage potential customers during their path to purchase to help convert then to automation.
E-NewslettersE-newsletters were successfully used to educate and inform interested customers to engage and convert leads.
LiteratureI kept literature updated to reflect rapid changes and updates to the product during development phases.
LiteratureI created a wealth of literature to satisfy the curiosity of potential customers who were interested in adopting a new technology.
PlanningI created comprehensive sales and marketing plans using detailed research and market analysis.
TechnicalI wrote and designed the necessary technical documentation and guides for product support.
Trade ShowsI redesigned the trade show display and live program for greater visibility and brand recognition.
WebsiteStarting with a comprehensive request for proposal, I oversaw the production of a new and improved website.
