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AdsPrint advertising represented the best option for generating new leads and my award-winning designs delivered hundreds.
Application DataI used application data to educate and attract potential buyers and build repeat business with existing customers.
ArticlesI developed relationships with media partners to enhance and expand the reach of my marketing messages.
BrochuresI created compelling brochures with real staying power, critical for engineered products with long sales cycles.
Case StudiesI wrote case studies to reassure customers who were new to the technology that their application was well proven.
Direct MailI employed direct mail as a cost-effective means to build a relationship with leads, customers and representatives.
EditorialsI authored articles for trade publications that established credibility for myself and my company’s brand.
IOMI redesigned installation and operation manuals to make my products easier to understand and less intimidating to use.
LiteratureI designed pamphlets, flyers, manuals and other literature gave my sales team the information they needed in the field.
MeetingsI coordinated meetings to train, education, inspire and plan because face-to-face communication is often the best option.
Mobile MarketingI oversaw the creation of a industry-first mobile marketing platform that took our product directly to engineers and end-users nationwide.
NewslettersI created regular communications to keep customers engaged over a long buying cycle, helping to persuade and convert.
ReportsI kept sales and marketing aligned through an open exchange of information and shared goals.
Sales SupportI created sales tools to ensure that a diverse representative network understood how to present and sell my products.
