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FUNDRAISING
via
CAMPAIGNING
FUNDRAISING
via
CAMPAIGNING
Why fundraise via campaigning?
Case studies
Developing loyal supporters
Telling powerful stories
What I'm going to talk aboutWhat I'm going to talk about
Top tips
WHY?WHY?
'Digital doesn't work for fundraising.'
'Digital doesn't work for fundraising.'
'Email fundraising doesn't work.'
'Email fundraising doesn't work.'
Sign petition – one welcome email –
please donate €50
Sign petition – one welcome email –
please donate €50
Sign petition – telemarketingSign petition – telemarketing
Hello, this is [your name] calling from [institution]. Have I reached [name]?
How are you [name]? … Good. I’m glad to hear it!
Did I catch you at a good time? … [OPTIONAL: When is it ever a good time, right!]
Now, I understand you hold a degree in [program] from [institution], is that correct?
[OPTIONAL open-ended question related to student/alumni experience.]
Hello, this is [your name] calling from [institution]. Have I reached [name]?
How are you [name]? … Good. I’m glad to hear it!
Did I catch you at a good time? … [OPTIONAL: When is it ever a good time, right!]
Now, I understand you hold a degree in [program] from [institution], is that correct?
[OPTIONAL open-ended question related to student/alumni experience.]
1. Dialogue1. Dialogue
Segment your audience
Select your media / channels
Write your core messages
Logistics / data / responses
How to fundraiseHow to fundraise
Budget
And if you have time...And if you have time...
Integrate your fundraising campaign with the rest of your organisation's work
Integrate your fundraising campaign with the rest of your organisation's work
Fundraising via campaigning is all about
being integrated
Fundraising via campaigning is all about
being integrated
2. Integrate work across the organisation
2. Integrate work across the organisation
3. People who take action are more likely to donate3. People who take action are more likely to donate
Dialogue and engagement
Integrate work across the organisation effectively
People who take action are more likely to donate
Why?Why?
CASE STUDIESCASE STUDIES
1. After campaign actions1. After campaign actions
2. Creative integrated actions
2. Creative integrated actions
3. Crowdfunding3. Crowdfunding
Thank you page of an action
Creative campaigning / fundraising integrated ask
Crowdfunding
MethodsMethods
LOYAL
SUPPORTERS
LOYAL
SUPPORTERS
2nd action2nd action
Longer-term approachLonger-term approach
Thanking peopleThanking people
PersonalisationPersonalisation
Successes that they have been part of
Successes that they have been part of
STORIES STORIES
TOP TIPSTOP TIPS
Thank you page, creative actions, crowdfunding
2nd action
Supporter journey, narrative, personalised content
Long-term thinking
Top tipsTop tips
THANK YOU!THANK YOU!