Determining the Targets for Hearthstone

KEREM ERKMENMENKEŞE TUNCER

Objective

Our objective with this research is to figure out what strategy should the developer of the game Hearthstone follow while making decisions on upgrading the game, also which target audience should they aim considering the comments of Hearthstone players in Turkey.

Hearthstone Game play

Sampling Information

Our target population were the members of official Hearthstone Turkey site.The admin of the site gave the information that there were 500 accounts but only around 100 members were active users.Thus;• Our population size was 100• Our sample size is 46

Sample Characteristics

Q10. What is your age?

• 10-15 • 15-20• 20-25• 25-30• 30+

Q10. What is your age?

Q9. What is your gender?

• Male• Female

Q9. What is your gender?

Q8.Which console do you most enjoy to play Hearthstone?

• PC • Android Tablet• Ipad

Q8.Which console do you most prefer to play Hearthstone?

Q7.How frequently should Hearthstone introduce new cards?

• Once in 1-4 months• Once in 4-7 months• Once in 7-12 months• Neutral

Q7.How frequently should Hearthstone introduce new cards?

Q6.How frequently should Hearthstone introduce a new adventure mode?

• Once in 1-4 months• Once in 4-7 months• Once in 7-12 months• I don’t know what adventure modes

are/Neutral

Q6.How frequently should Hearthstone introduce a new adventure mode?

There are currently two adventure modes. Which one do you like the most?

• I like both Naxxramas and Blackrock Mountain• I ony like Naxxramas• I only like Blackrock Mountain• None• I don’t know what adventure modes are

There are currently two adventure modes. Which one do you like the most?

Q3.What game mode do you play the most?

• Ranked• Normal• Arena• Adventure

Q3.What game mode do you play the most?

Analysis of relationship between multiple variables

Q4.I am satisfied with the card changes made so far.

• Strongly agree• Agree• Neutral• Disagree • Strongly disagree

Q4.I am satisfied with the card changes made so far.

I am satisfied with the card changes so far

strongly agree 6 Average 3.521739agree 14 Standart Deviation 0.781427neutral 24disagree 2strongly disagree 0

Mu0 3alpha 0.05Sample Size 46Standart Error of Mean 0.116488246T-statistic -22.23193211P-value 3.32521E-26decision reject

444

Q4.I am satisfied with the card changes made so far.

Q1.How many hours do you play hearthstone weekly?

• 0-2• 2-5• 5-10• 10-24• More than 24

Q2.How much money do you spend for Hearthstone per month?

• 0 TL• 1-50TL• 50-100TL• 100-250TL• More than 250 TL

Table of Observed Frequencies

Hours 0TL 1 to 50 TL 50 to 100 TL Total0 to 2 8 0 0 82 to 5 2 4 2 85 to 10 8 2 0 1010 to 24 10 6 0 1624+ 0 4 0 4Total 28 16 2 46

Table of Expected Frequencies

Hours 0TL 1 to 50 TL 50 to 100 TL0 to 2 4.9 2.782609 0.347826092 to 5 4.9 2.782609 0.347826095 to 10 6.1 3.478261 0.4347826110 to 24 9.7 5.565217 0.69565217 Chi-Square Statistics 25.1151785724+ 2.4 1.391304 0.17391304 Degrees of Freedom 8

alpha 0.05Critical Value 15.50731306

Chi-Square Statistic Calculations Decision Cannot Reject

Hours 0TL 1 to 50 TL 50 to 100 TL0 to 2 2 2.782609 0.347826092 to 5 1.7 0.532609 7.847826095 to 10 0.6 0.628261 0.4347826110 to 24 0 0.033967 0.6956521724+ 2.4 4.891304 0.17391304

Conclusion

• Throughout our analysis we came to the conclusion that it is not efficient to focus on a group either spends more money or time.

• It would be better for Hearthstone managers to follow the strategy of targeting all the players while making critical decision on improvements of the game rather than targeting a specific group of players.