1.Geographic

Markets differ in the basis of

Location,Nation,city or Region

Here !!!

2.Demographic

Age Gender

IncomeOccupation

Family SizeEducation

Religion Socio

Economic

AGE

gender

INCOME

OCCUPATION

FAMIILY Size affects the marketing plans

Difference from Education

Religion

SOCIO

Economic

3.Psychographic

LIFESTYLE

PERSONALITY

Different

personality reflects different NEEDS …

Lifestyle…

Innovate..

Thinker

AchieverExperiencer…

VALS framework of Lifestyle…..

Low Resources

SURVIVOR

STRIVER

believer

4.Behavioral

OCCASION

STATUS

ATTITUDE

USAGE RATE

OCCASIONS

STATUS

Markets depend on the status of the people

ATTITUDE……..

Some are Enthusiastic to know about theProduct while some are Ignorant

Recap

CREDITS

www.google.comwww.slideshare.netwww.yahoo.netwww.freeimages.comwww.EverythingisaRemix.comwww.colorlovers.comwww.tedx.com

CREATED by ABHINABA MONDAL, IIT KharagpurDuring an INTERNSHIP under Prof. SAMEER MATHUR ,IIM LUCKNOWwww.IIMInternship.com