IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA

It’s all about the team!- Transform the organization to get more people into the cinemaStine PåskesenKomfo Summit 2016

BOX OFFICE – MARKET SHARES

• 20 cinemas• 1.000 employees• 6 mio tickets• 42-45% market share• Best years since the 80’es

Traditional Business• Projected films the same way in more than 100 years• 2012 – Cinemas were digitized• Still same experience • -but the whole world changed….

Digital Organization - then• Team of 4,5 people• Web, CRM, App, Loyality, Social, Events, digital development• More and more tasks• ‘Department of everything’• Higher demands and ambitions

The fall of 2015

Left was…

Keep calm and… what now?• Funds + hands• Survival mode• Started drawing, describing and dreaming• Many iterations -> second opinion

The Winning Formula• ‘By the book-digital transformation’• Invest in the transformation – long term• Don’t hire IT-resources• Data centric• Customer centric• Dare to fail fast• Competitive advantage

Web- and CRM ManagerPernille Glistrup Røddik

Insights ManagerLasse Krogh Madsen

Social Media ManagerJanie Schwartz Rasmussen

Digital Marketing KoordinatorXXX

Highway to…• Establishing team• Implementing new systems• Rethinking loyalty• KPI’s• Connecting the digital dots• Customer centric approach – 360 degrees

Challenges WILL occur• New team – new processes – new challenges• Meeting ambitions• Competitors rearm digitally• Keeping up to speed with reality

Nailed it!• +5.600 tickets• +800.000 dkk revenue• +50% total ticket share • +60% Box Office

Take Aways• Plan ahead• Think BIG• Hire competences – not functions• Clear KPI’s• Map and fix the basics

Reach out!

Stine Påskesen

/Stinepp

/Stinepaa

[email protected]

Stine Påskesen