THE MCDONALD BROTHERS

History

Introduction

• Believe in serving pure quality

• ethical operations

• Customers comes first

• Continuous improvement

Marketing strategy

Fivep’s

People-Targeted teenagers, children and adults-FOr children they provide happy meals

-FOr teenagers they provide reasonable prices-FOr adults they provide suitable ambience

Products- Includes aspects such as packaging and looks. - mcdonalds Continuously changes its preferences

according to taste of consumers

Promotions-Through television and hoardings -some marketing campaigns:

I’m loving itFood, folks and fun

Price

-Part which generates revenue-mcdonalds attract both lower and upper

class consumer

place

-consist of the distribution channels-offers hygienic environment and great ambience

RISKS IN

Future

• Health issues like obesity

• Competition from companies like kfc, Burger King.

SUMMARY

History

core brand values

Marketing strategy

risks in future

DISCLAIMERCreated by Siddharth Garg, IIT Roorkee, during a marketing internship by Prof.Sameer Mathur, IIM

Lucknow.