Media agency as analytic partner for auto dealers

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1. , Brandscience 2. 3. HoReCa 0 20 40 60 80 100 2007 2013 44% 48% 5% 4% 9% 5% 21% 18% 12% 2007 2013 % ( ) : TNS Media, 4. () ~30% : TNS Media Intelligence, OMD MD | PHD Group 2013/1 5. 6. 5,4% 4,4% 4,6% 5,5% 5,9%4,4% 3,8% 2007 2008 2009 2010 2011 2012 2013 (-) 257 304 220 258 311 352 392 : TNS Media, , OMD MD | PHD Group ( ) 86% 14% ( ) 46%-2% 32% 52% 7. : TNS Media, OMD MD | PHD Group ( ) -10 0% 20% 40% 60% 80% 100% 1 10 100 1 000 255 118 48 59 40 40 50 37 33 41 40 26 38 36 34 38 32 36 19 15 7 27 19 35 10 34 12 26 50 20 10 19 23 24 7 20 18 20 19 27 14 9 9 7 11 0% 20% 40% 60% 80% 100% 1 10 100 1000 40 1+ 24 500K-1 15 250-500K 8. 9. , / , 10. 11. Brand Health & Ad Performance Monitoring 12. 13. Viam supervadet vadens* *