Tetley case study

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Tetley Green Tea Case StudyFeedback:


Blazing a new trailTetley; a household name spread worldwide, has had its presence in India since the last 10 years. Its fragrances and tastes have been energizing your senses ever since. Besides being the first to introduce flavoured and green teas, Tetley takes pride in being the one to tell the world how naturally rich it's tea is in antioxidants. Tetley is tea with energy, fragrance, and health.

Praj Watwe

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Tetley Green Tea Android Application Development

CHALLENGES Tetley provides a range of

green teas in the Indian market.

Tetley initially employed salesmen to reach out to every household in the country.

Salesmen found it difficult to showcase the entire range of products in an attractive manner.

Explaining the products to a sales person and consumers in their respective languages was challenging to the marketing personnel.

SOLUTION The Tetley Green Tea app

showcases the full range of Tetley's products with a complete ease of navigation.

Using the Tetley app, sales persons can now detail every customer with all the products interactively and effortlessly.

With a one-touch access and a seamless scroll, this app saves you time and work.

Language is no barrier for any sales and marketing person as the app provides product details in all regional languages.

BUSINESS BENEFITS Tetley Green tea sales roared

up to 90%. Sales persons don't need to

carry the products in a large bag. An android phone is all they need to make the sale.

This super cool app has attracted customers with its tech-friendly avatar.

Breaking through the boundaries of language, Tetley's products reached India corner to corner with this app showcasing products in all languages.

Tetley’s efforts of reaching out to more people is constant and its growth in sales is consistent.


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Tetley case study