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Welcome…
TO the
Future MarketingWhich is indeed
Mobile Marketing
Mobiles are not a new-born babyBut Wait….Did you know
It was popped-out almost 20 years before
1970 1990 2010
Let’s sneak peek in to history little bit
Interesting Huh..
‘75
Shall we!
1970 1990 2010‘75 ‘89
1970 1990 2010‘75 ‘89 ‘92
1970 1990 2010‘75 ‘89 ‘92 ‘98
1970 1990 2010‘75 ‘89 ‘92 ‘98 ‘07
1970 1990 2010‘75 ‘89 ‘92 ‘98 ‘07 ‘08
During that time….
But Recently…
Mobile User base is EXPLODING all over the world
Source: http://goo.gl/tVNQTg
SO WHAT SHOULD WE DO??
Well Pretty SIMPLE…
GOT IT!
MOBILE FIRST…You build different things when you truly think
I want a smartphone site!
On the same URLs
Same HTML
Responsive web design
Different HTML
Dynamic Serving
On different URLs Different HTML Separate Mobile site
Optimize your website for MOBILE.
Being RESPONSIVE = Being INFLUENTIAL
It’s always better choice to conquer all devices with one website
But don’t forget ‘SPEED’ is what makes user ‘DEEP DIVER’
Enhanced your webpages loading speed to make it easily accessible.Especially for slow network (2G) connections.
Page Speed Insight tool: https://goo.gl/oeUcFk
Examine individual pages with the Mobile-Friendly Test
Mobile-Friendly test : https://goo.gl/jpdpJ2
Or head-over to the Google webmaster tool,
to check status of your entire site using ‘MOBILE USABILITY REPORT’.
GWT >> SEARCH-TRAFFIC >> MOBILE-USABILITY
Annotate your content so machines can understand it
Promote your content with structured data markup
Annotate your content so machines can understand it
Customizing Your Knowledge Graph: Merge information about entities
Tools available to make you days more simple
Markup Helper tool: https://goo.gl/0bPvKN
1.Structured data markup Helper
Tools available to make you days more simple
Testing tool: https://goo.gl/6sgxMU
2.Structured data testing tool
Tools available to make you days more simple
3.GWT Structured Data Dashboard
GWT >> SEARCH-APPEARANCE >> STRATURED-DATA
Standout with the better presentation of URLS in search results
Before AfterMarkup URLs with
structured data to
• Display website
name instead of
whole Domain
• Change URLs
structure to well
enhanced
breadcrumbs
Being RESPONSIVE + Mobile APP
Will make your life SUPER AWESOME….
Did you know..Google is working on to create separate index/database especially for mobiles
THE SEM POST
Partial announcement was made almost one year before: Click Here
Leverage App Indexing for Google Search
A better search experience for apps and users
• Boost usage of
your app through
Google search
results• Standout in
search results
with rich-snippet
experience• Help user to navigate to mobile experience
quickly & easily
https://developers.google.com/app-indexing/webmasters/app
+ ‘DRIVE’ app installs right from the relevant search results
• Increase your install
base with App
Indexing for Google
Search.
• Search results direct
users to the Play
Store page for your
app so they can
install it. https://developers.google.com/app-indexing/
Tell Google What Your App Can Do
• complete tasks in your app using voice
commands• Users' voice and text action requests can now
lead directly to your Android app
https://developers.google.com/voice-actions/
Future could be more challenging.Business are planning to go for APP-ONLY approach
Source: indiatimes.com
Final Thoughts..
• Future belongs to those who have mobile friendly websites
(Responsive is always…best choice )
• Don’t just stop on websites, build high-functional mobile
applications to delight your users all the time
• Structured everything to stand-out in search-results,
knowledge graph, & Google now cards
• Use Google analytics for ‘WEB + MOBILE APP’, to track on-
going movement, hunt down problem and to map future
improvement
• Mobile, Mobile, Mobile means it's not just about SmartPhone.
It’s also for newly arrived ‘Smartwatch’, ‘Smartcar’ & all
those upcoming inventions.
Thank You…
@RMmagar
Your Friendly neighborhood
FB.com/rajesh.m.magar
Google.com/+RajeshMagar
