Upper Street Events

• Introduction• Events industry• USE - History • What we do • Jobs in the industry• Case study

The Event Industry

The impact of experiential events marketing• B2B increased their face to face marketing

budgets by 16% between 2009 – 2011• The average order with human interaction is

£22,734• The average order without face to face

interaction is £1,242

History

• How many people• Where we run our shows• Oldest show• Premium & Passion led

Party Planning

Sports

Music

Theatre

Exhibitions

Links to videos of

The Language Show Live!https://www.youtube.com/watch?t=1&v=yY1CksP1_Xw

Country Living Magazine Chirstmas Showhttps://www.youtube.com/watch?v=p9oNXlThMWQ

MoveIt!https://www.youtube.com/watch?t=2&v=flkBDcJTadw

Our Events

Awards Won

Areas of skill/specialism

Sales

Marketing

Operations

Event Management

Event Management

Finance

Career Paths

Event Director

Sales Manager Operations Manager Marketing Manager

Marketing ExecutiveOperations ExecutiveSales Executive

Salaries in the industry

Executives 16,000 – 30,000

Managers 27,000 – 55,000

Event Director 55,000 +

London Met & USE

• Internships / Work Placements• Stefania Fedele• Sally Pitt• Matthew Harrison• James Tibbets• Teresa Smith• Sophie Billi• Amber Woodhouse

The focus of the case study

• What makes a good event• Identifying people passionate about a niche

subject/activity• 80% of Facebook activity is based around

organising meetings/get-togethers

What are the aims?

• Idea• Delivery• Marketing & Sales• The Event Experience• Comments & Suggestions

Idea

• What is the concept?• Other similar shows?• Why is this show different?• How is the show

delivered/marketed/sold?

Delivery• Online pre-event, on the day and afterwards• Venue/Location• Time• Entrance• Layout

Marketing

• Who are the Exhibitors?• Who are the Visitors?• Sponsors?• Why should / do they attend?• Consistency between marketing campaign &

delivery of the event?• Analysis on online marketing

before/during/after the event

Sales

• Mix of exhibitors• In line with brand and visitor demographic?• How are they looked after?• Stand design

The experience/features

• Theatre• Celebrities• Education/How to demonstrations• Independent advice/One to ones• Avoid a static event

What USE looking for?

• Creative, originality and fresh perspectives• Logical thinking• A professional and creative poster• Suggestions & comments

Any Questions?