RECOMMENDEDUNTIL AUG 201

AWARD WINNER

Why You Don’t Have to Create Content to Build Your Brand, Drive Traffic & Scale Engagement.

[ 1 ] A window to your world.

[2] Our experience & advice

[3] Solutions & the Discvr platform

[4] Takeaways

YOUR LIFE ?

does thissound like

• A digitally un-savvy team?

• A digitally un-savvy team?

• with data paralysis?

• A digitally un-savvy team?

• with data paralysis?

• that can’t “Close the Loop” with the Sales Team?

• A digitally un-savvy team?

• with data paralysis?

• that can’t “Close the Loop” with the Sales Team?

• they find creating content difficult and laborious?

• A digitally un-savvy team?

• with data paralysis?

• that can’t “Close the Loop” with the Sales Team?

• they find creating content difficult and laborious?

• are struggling with engagement & your audience?

About Us

About e-Strategy

Multi Award-Winning Travel Marketing Agency.

• Over 14 years of problem solving for our clients

• Developed a bespoke platform of Social Content Applications

• Since the early 2000’s we have been working with clients in the same position as you to help them achieve their goals, meet their KPIs & deliver on their social objectives.

Eddie BentFounder & MD

Specialising in Travel & Tourism Marketing

We have noticed that:- Vast increase of channels to publicise & manage your brand- Resource gets stretched further & time evaporates- Brands are unsure of where to be / what message to bring- Vast amounts of brand rich content fails to get an audience- This leaves us with throw-away content & leaves you feeling the need to continuously create and publish new media to keep on top of the game.

Hidden Gem~ User Generated ContentUser generated content (UGC) is defined as

“any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of media created by users of an online system or service, often made available via social media websites”.

Work Smarter & Not Harder

Benefits of UGC- Receive a mass of Content - pics & vids galore- Understand conversation / topics / themes- Content from the 2 Key demographics. - Millennials / Baby Boomers - UGC influences their purchase decisions.

- Low barrier to entry - everyone has access- More Video Views / Page Views / Photo Views. - People prefer to watch UCV than brand videos

- Greater homepage visits - boost visits to your site by as much as 300%!

- Massive fan base growth.- Mobile-friendly options. - Authentic conversations. - Trust = F/Fam 1st, Peers/Strangers 2nd, Brands last.

- Lower marketing costs - key metric to consider is the cost per sales lead.

Benefits of UGC

A picture paints

1000 words

Paignton ZooEXISTING UGC

twitter search#paigntonzoo

pinterest searchpaignton zoo

youtube searchpaignton zoo

iconosquare searchpaignton zoo

instagram searchpaignton zoo

vine searchpaigntonzoo

vimeo searchpaignton zoo

flickr searchpaignton zoo

Why is UGC so Important?- More authentic / more trustworthy. More than any other form of corporate content. - 20% more influential in the purchase decision process

- Millennial’s spend over 30% of their time interacting / engaging with UGC - Trusted 50% more than any other type of media source

- Builds compelling experiences that inspire others & help them to discover your brand/product

You Can Capitalise on UGC- Use website as a social hub to drive awareness.

- Benefit from frequent, rich user-generated content

- Utilise user stories to engage / reach new audiences

- Increase visitor times, page views and conversion rates on your website

- Build brand authority & receive greater organic visibility

- UGC isn’t a ‘flavour of the month’, it’s a sustainable approach to marketing

Discovering the User Generated Contentthat exists for your brand will help you to:

Personally & for your team- Uncover an audience you never knew you had

- Let your audience do the work for you in terms of sharing / promoting

- Create Social Ambassadors / extend your network

- Automate most of the work / achieve other things

- Little self management needed

- Get transparent data to show your top line reports

The business benefits- Grab attention at an early stage of the funnel & help to generate direct bookings over the OTAs- Improves engagement & interaction with your brand- Helps build brand awareness / find new audiences- Builds trust and a positive image of your brand- Helps to drive more relevant visitors to your website- Increase conversion rates via social media channels.- Enhances your organic SEO!

To show you how this works in the real world

take a look at this case study from Richardson Hotels

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Average SM campaign results you can expect : (upto)

150% + in audience growth 125% + in customer engagement with your brand 65% + of entrants opt in to receive future marketing 200% + in referring visitors to your website 40% + in conversions

UGC: Easy ways to get started 1. Search the networks for your keywords, hashtag & brand

2. Look & Listen to understand the general perspectives & perception of your brand to inform your marketing

3. Create a swipe file / create an archive or index of content

4. Re-share, re-post, re-purpose and join the conversation

5. Build a relationship with frequent content creators to increase their participation / influence

us.

or...speak to

A social media platform that enables you to discover, curate, moderate & publish existing stories & content.

• Automatically collect content from: Facebook, Twitter, Instagram, YouTube

• Collect Video, Text & Photos.

• Curate content by hashtag, keyword or channel.

• Moderate & publish to your website & social channels.

• Encourage users to share, vote & engage with UGC

• Capture data for improved profiling / personalised coms.

• Storywall publication & Social Commerce

DISCVR encourages your customers to be storytellers storytellers that help you to reach new audiences, engage with them and convert them into customers.

get a demo ate-strategy.net/discvr

takeaways

When you make the most of UGC

- Create content without a need to be technical

- The data is transparent and results are obvious

- Pick up on warm leads with the sales team

- Own your content whilst leveraging others

- Participation on Social Media is fluid / continual

- Your content has trust, personality & social proof

When you make the most of UGC

- You need less time & resource to create & publish

- Content is delivered for you to cherry pick

- Audiences will engage with shared UGC content

- Amplify your message to a wider network

- Retain / convert leads for direct booking

linkedin e-Strategy Ltdtwitter @estrategyltddog&bone 01803 203311The Byre. Berry Pomeroy. Devon. TQ9 6LH

get a demo ate-strategy.net/discvr

THANKYOU