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How does Vietnamese enjoy music?
- Survey among 500 Vietnamese
Survey information
• How does Vietnamese enjoy music?
• 530 Vietnamese from 16 to 39 years old
• Conducted on 23rd of March, 2015
Executive Summary
• 61% of Vietnamese listen to Music everyday
• Vietnamese music is dominantly popular
• Computers and smartphones are the top devices to listen to music
• Mp3.zing.vn is more for youth, Nhaccuatui is popular more for the
elderly
• 29% listen to music on motorbike against the law
• Web site is the most common information source
• 56% do not pay for music for last 12 month
How often do you listen to music?
every day, 61%4 - 5 times / week, 12%
2 - 3 times / week, 12%
Once / week, 4%
Less than once / week,
3%
I do not listen to music, 8%
61% listen to music everyday
How often do you listen to music? (by age)
71%
8%
8%
3%
5%
6%
62%
13%
10%
3%
3%
9%
53%
9%
20%
6%
5%
8%
0% 20% 40% 60% 80%
every day
4 - 5 times / week
2 - 3 times / week
Once / week
Less than once / week
I do not listen to music
30 - 39 20 - 29 Lower than 19
71% of the youth listen to music every day
What kind of music do you like? (by age)
3%
7%
8%
10%
29%
48%
86%
5%
8%
3%
21%
31%
47%
85%
19%
19%
5%
40%
27%
46%
93%
0% 20% 40% 60% 80% 100%
Thai
Japan
Others
China
Korea
US / Europe
Vietnam
30 - 39
20 - 29
Lower than 19
Vietnamese music is dominantly popular
How do you listen to music? (by age)
2%
3%
7%
11%
12%
24%
26%
57%
71%
5%
2%
17%
13%
15%
20%
21%
72%
67%
24%
1%
26%
28%
32%
20%
40%
72%
77%
0% 20% 40% 60% 80% 100%
CD player
Other
Home Audio
Portable Music Player
Tablet
Feature phone
TV
PC / Notebook
Smart phone
30 - 39
20 - 29
Lower than 19
Computers and smartphones are the top devices
to listen to music
How do you listen to music? (by age)
7%10%
52% 53%58%
66%
5%
14%
55% 54%
63%
74%
5%
31%
69%
61% 62%
69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Others Buy CD / Blu-ray
Downloadfrom music
site
Use mobileapp
Youtube fromstreaming
site
Lower than 19 20 - 29 30 - 39
71% listen to music from streaming site
What site do you use to listen to music? (by age)
3% 5%11% 11%
15%
26%
57% 60%
92%
1% 3%
23%
10%16%
42%
68% 71%
93%
4% 5%
46%
5% 5%
51%
79%
70%
79%
0%10%20%30%40%50%60%70%80%90%
100%
Lower than 19 20 - 29 30 - 39
Mp3.zing.vn is more for youth, Nhaccuatui is popular more
for the elderly
Where do you listen to music?
79%
30% 25% 26%16%
11%
20%
44%43%
30%36%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Home Cafe /Restaurant
Office / School Excersing Park On motorbike
Often Sometimes
29% listen to music on motorbike against the law
Where do you get the information about music?
(by age)
5%
18%23%
27%
39%45%
50%
63%
5%
17%13%
33%38%
41%
50%
81%
6%
37%40% 42% 41% 42%
49%
84%
0%10%20%30%40%50%60%70%80%90%
Lower than 19 20 - 29 30 - 39
Web site is the most common information source
Have you paid for music for last 12 months?
25%
15%
27%
56%
0%
10%
20%
30%
40%
50%
60%
Yes, for CD / Blu-ray
Yes,as the newmember of paid
service
Yes, fordownloading music
No
56% has not paid for music in last 12 month
Have you paid for music for last 12 months?
(by age)
16% 16%21%
65%
20%
11%
25%
59%
43%
32%38%
43%
0%
10%
20%
30%
40%
50%
60%
70%
Yes, for CD / Blu-ray Yes, as the newmember of paid
service
Yes,for downloadingmusic
No
Lower than 19 20 - 29 30 - 39
30’s pay for music more than the youth
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