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Vietnamese female laundry’s life
- 79% washing machine owners still do hands washing
Survey information
• Vietnamese female laundry’s life
• 400 Vietnamese female above 20 years old
• Conducted on Jan 9th – Jan 14th, 2014
Executive Summary
• Half owns washing machine. Those who have machine
tend to wash more often
• Single washes by hand while married female come to use
machine more
• Even 79% of washing machine owners do hands
washing
• Those who do not own washing machine has less
washing frequency
• Toshiba and Sanyo are the top 2, having the share of 31%
and 30% respectively
Do you have a washing machine?
Half owns washing machine
Yes51%
No49%
Machine owner washes more frequently
5%
55%
13%
22%
5%
1%
3%
53%
8%
27%
8%
1%
A couple of times in a day
Once a day
Several times a week
A couple of times a week
Once a week
Less than that
Own washing machine Not own washing machine
How often do you wash your clothes?
Single washes by hand while married female come to
use machine more
4%
35%
87%
9%
55%
71%
Use laundry serviceUsing washing machineWash by hands
Single Married
How do you wash your clothes?
(To wash machine owners) Do you wash by hands?
Yes, 79%
No, 21%
Even 79% of washing machine owners do hands washing
How often do you wash the following items?
Most of inner clothes are washed after they wear them
94%
83%
81%
77%
74%
69%
61%
59%
41%
5%
14%
17%
18%
23%
25%
34%
37%
50%
1%
3%
2%
5%
3%
6%
5%
4%
9%
Underwear
T-shirt
Shirt
Bra
Skirt
Socks
Pajama
Pants
Jeans
Everytime after worn Once every 2-3 times usage Less than that
How often do you wash the following items?
Those who do not own washing machine has less washing
frequency
93%
81%
85%
65%
48%
76%
74%
72%
58%
6%
6%
13%
32%
47%
22%
21%
23%
36%
3%
3%
6%
3%
5%
5%
5%
Underwear
T-shirt
Shirt
Pants
Jeans
Skirt
Bra
Socks
Pajama
Everytime after worn
Once every 2-3 times usage
Less than that
Own washing machine Do not own washing machine
96%
83%
76%
53%
34%
70%
78%
66%
65%
3%
14%
22%
42%
54%
26%
17%
28%
30%
5%
13%
3%
4%
6%
5%
Underwear
T-shirt
Shirt
Pants
Jeans
Skirt
Bra
Socks
Pajama
Everytime after worn
Once every 2-3 times usage
Less than that
How do you wash your clothes?
(only to washing machine owners)
45%
66%
9%
69%
71%
49%
38%
65%
72%
62%
45%
63%
39%
37%
58%
67%
45%
34%
0%
0%
1%
4%
4%
3%
5%
5%
3%
Underwear
T-shirt
Shirt
Pants
Jeans
Skirt
Bra
Socks
Pajama
By laundry service By hand By washing machine
Even washing machine owners use hands especially
for shirt, skirt and bra
Hands washer does not use detergent nor bleach
16%
54%
59%
58%
17%
3%
50%
1%
1%
5%
17%
50%
58%
15%
1%
53%
1%
3%
Bleach
Detergent (liquid)
Fabric softener
Starch
Soap
Shampoo
Detergent (powder)
Other
I use laundry service
Have washing machine Do not have washing machine
Please choose the items that you use when you
wash your clothes
Hands washer is more price conscious
What is important when you buy detergent (liquid
and powder)?
70%
59%
57%
77%
48%
79%
54%
10%
41%
40%
1%
65%
61%
50%
73%
41%
77%
42%
9%
25%
27%
1%
Whitening level
Pricing
Brand
Scent
Deodorant
Take out stains well
Maintain fabric
Package design
Melt in water quickly
Eco-friendly
Other
Own washing machine Not own washing machine
Almost all dry outside of the house
86%
24%
8%
8%
6%
2%
Dry them outside of the house
Dry them inside of the house
Use iron to dry them
Use drying machine
Use the laundry service
Others
What do you do after washing your clothes?
Do you have a washing machine at home? And
which maker is your washing machine?
Toshiba and Sanyo are the top 2, having the share of
31% and 30% respectively
31%
30%
16%
10%
6%
5%
4%
2%
2%
1%
1%
1%
Toshiba
Sanyo
Panasonic
LG
Samsung
Electrolux
Sharp
Other
Hitachi
Mitsubishi
Whirlpool
GE
52% use their washing machine for 2-3 years.
How old is your washing machine?
21%
53%
11%
8%
4%
1%
2%
Less than a year old
2-3 years old
4-6 years old
6-8 years old
8-10 years old
More than 10 years old
I do not remember
Washing machine: 2-4 years usage
Washing machine: 4-6 years usage
Washing machine: 6-8 years usage
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