Web Presence 101

Hello!I am Kevin EkmarkPresident/CEO of TrustWorkz

You can find me at:Twitter/Instagram: @KevinEkmarkSnapchat: kekmark

Let’s start with the firstset of slides

1.WHY YOUR

WEBSITE IS SOIMPORTANT

“The only piece of Internet real estate that you ownis your website.” - Me

➜ You control the content➜ You control how it is viewed➜ It’s the information hub for your

business➜ You make the rules… Not

Facebook or InstaNewApp

If Facebook shut down tomorrow, your website would live on.

YOUR SITE MATTERS… A LOT

➜ Do it right the first time➜ First impressions are everything➜ Experience, insight, and vision

Don’t let your website become an unfinished project.

WORKING WITH A PROFESSIONAL

Creating a great user experience...

2.Building a

Web Presencefor Your

Customer

“57% of users won’t recommend a business with a poorly designed mobile site. 40% have turned to a competitor’s site after a bad mobile experience.”

- Jason Spero

➜ Strike a chord➜ Easy to navigate➜ Content should be relevant and

up-to-date➜ Less is often more - keep design

clean & simple➜ Make it mobile friendly

Designing for Your Customer

Creating an Emotional Impact

- Colors- Photography- Videos- Fonts- Language

Connect with your ideal customer.

Place your screenshot here

Easy to Navigate

- Clear and easy to read navigation.

- Intuitive language.

- Less time searching for what they want

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Call to Action

- “Book Now” buttons & Pop Ups- Download exclusive coupons- Online purchases

70% site trafficFor FECs in the US come from a mobile device

100%Of mobile friendly sites will be highlighted in Google search

50% Of online party bookings come from a mobile device

Mobile Responsive Design

- Users want mobile friendly design

- Mobile friendly is easy to read

- Sites should load quickly- Calls to action stand out- Google now shows whether

a site is mobile friendly or not in search results.

Place your screenshot here

Be found.

3.Building a

Web Presenceto AttractBusiness

➜ SEO has expanded: Basics + More➜ Local Optimization➜ Create content on your site and

share it ➜ Easy to manage CMS➜ Building a database➜ Website analytics

Put Your Website to Work

OPTIMIZE YOUR WEB PRESENCE

ONSITE CONTENT

TITLE &META DESC

LOCALLISTINGS

SOCIALMEDIA

SEO

Local Optimization

Your FEC - Review sites (Yelp, Citysearch, SuperPages)

- Google My Business- Local social info- Facebook Local Info

Expression Engine- Very customizable- Great for franchises

and 5+ locations- Some learning

curve - Integrates well with

advanced marketing automation

Choose a great Content Management System

WordPress- Extremely easy to

use.- Many custom

options.- Easy to optimize

and manage- Most popular CMS

in the world (lots of support)

Build a Database

Website Analytics

Direct Access to Your Customer.

4.Social Media

When I hear people debate the ROI of social media, it makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint.

They're not worried about lifetime value and retention. They're worried about short-term goals.

- Gary Vaynerchuk

➜ Start with a blog (see slide #4)➜ Know your target audience (moms,

kids, teachers)➜ Find your networks (Facebook,

Twitter, Instagram)➜ Stay consistent➜ Have FUN!

Make Money with Social Media

Your Company Blog

- Wide variety of content that lives on your site.

- SEO Value- Social/sharing value- Enhance customer

experience

Throwing Too Many Right Hooks

- Avoid promotional language

- Add Value (edify, educate, entertain)

- Know your place

➜ Spend energy to reply - Don’t be lazy

➜ Acknowledge the love and the hate

➜ Show gratitude - they could have chosen someone else

Reply, Reply, Reply

Thanks!Any questions?You can find me at:Instagram/Twitter: @KevinEkmark or @TrustWorkz

Kevin@TrustWorkz.com