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3 UA megatrends for 2015
Eric Benjamin Seufert
Who am I?
Who am I?
Freemium Economics
Who am I?
Freemium Economics
Head of Marketing at Wooga
Who am I?
Mobile Dev Memo
Freemium Economics
Head of Marketing at Wooga
2014 in one graphic
2014 in one graphic
2014 megatrends
2014 megatrends
• Massive growth in video
2014 megatrends
• Massive growth of Facebook
2014 megatrends
• Adtech consolidation
2014 megatrends
• Rise of the “Sister App” / Shift & Lift
• Four companies own apps that generate 70% of the unique visitors to the Top 25 mobile apps*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
2014 megatrends
• The Great Unbundling
And what about the users?
• Most smartphone owners download 0 new apps per month*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
And what about the users?
• Nearly half of all time spent in mobile apps is devoted to users’ single favorite apps*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
And what about the users?
2015!
Megatrend 1: Vertical integration on platforms
Megatrend 1: Vertical tool chain integration on platforms
Megatrend 1: Vertical tool chain integration on platforms
Megatrend 2: UA morphs from “offensive” to “defensive”
Megatrend 2: Proliferation of alternative UA channels / competitive advantage in exploration
