Blue Hill Research: Managing Mobile Now and in the Future

Managing Mobile – Now and in the Future 2016

Mobile Application Management (MAM) is Key to Enterprise Mobile App Deployment & Security

Tony RizzoEntrepreneur-in-ResidenceMobile & IOT Enterprise Research

What is Enterprise Mobility?You Can’t Manage What You Don’t Understand

Mobility is a Long Term Business Strategy Mobility is Not a Short Term Fix Three Key Business Stakeholders• Line of Business (LOB)• IT• Finance

Three Key Mobility Goals• Significantly improve and extend business processes• Drive TCO down as mobile app deployments greatly increase• Increase competitiveness and maximize revenue opportunity

LOB

ITFinance

©2015 Blue Hill Research. All Rights Reserved.

• Strategic: Customer, Partner and Consumer Outreach• Tactical: Improve internal team and workforce

productivity and securely extend enterprise borders• Freedom to be creative and to experiment• Discipline to deliver• Create mobile-driven strategic and competitive

advantages• Understand that tactical mobile-driven business

process and productivity improvements are ultimately also strategic advantages

LOB Owns the Mobility Budget

z

Goal

Line of BusinessMobile Deployments Must Deliver Secure Business Value


There is no such thing as zero TCO in building mobile deliverables but TCO must be managed down

Maintain Fiscal Discipline but Ensure Fiscal

Flexibility

FinanceMobile Deployments Must Deliver Financial Value


Finance is the Mobile Intermediary Between LOB and IT• Strategic: Ensure that LOB is able to maximize topline revenue• Tactical: Ensure that IT and mobile dev teams deliver rapid,

highly secure and maximum mobile value at minimal effective cost

• Profitability Analysis: Create ROI and TCO measures of success and constantly evaluate - mobile app usage analytics are critical

• Legal: Develop and implement internal BYOD management policies (monitor and analyze employee app usage)

StrategicRapidly meet the exact needs of LOBPotentially many LOBs – One resource-strapped IT departmentUnderstand LOB’s or LOBs’ required business solutions

Tactical

Ensure that rapid mobile app dev and rapid delivery does not negatively impact long term mobile dev

Evaluate & Re-evaluateDo your mobile solutions provide developer flexibility, rapid prototyping and easy app testing and deployment management?

ITMobile Deployments: Rapid & Short Term Delivery


IT has the Difficult Job!

Mobility is a Long Term Business Strategy and a COLLABORATIVE IDEA Strategy


Effective Mobility

Finance

IT LOB

The Effective Mobile OrganizationYour Mobile Policies – Brainstorm and Deliver

The Mobile Last Mile: Your mobile solutions will be used by your workforce and the extended enterprise…

Many, Many Mobile Users

Many Terabytes of Corporate Data

Many Deployed Mobile Devices

is NOT a Security

Challenge


Tomorrow’s Mobile Business is HereWhat Are the Real Security Challenges?

Many Mobile Apps


The Successful Mobile EnterpriseDelight Your Workforce!

No Mobile Deployment will Work if Your Users Can’t, Don’t or Won’t Use Your Mobile Solutions• Strategic: Include your workforce in all mobile design processes• Tactical: Constantly evaluate the workforce effectiveness and security of

your mobile app deployments and how those mobile apps are accessed Mobile Application Management (MAM) Becomes the Central Strategy

• Strategic: Utilize a modern app store for all mobile app distribution• Tactical: Utilize exclusively dashboard-driven MAM services to secure

the data, easily set mobile policies, easily sign apps, easily test and deploy…

– That Your Mobile Apps are UsedGoals for delighting your workforce through MAM:

Delight your users with easily accessible and highly secure enterprise application access

Custom App Stores that deliver consumer experiences Simple onboarding process Deliver powerful security but ensure it stays out of the user’s way Ensure seamless and frictionless deployments Easy ability to gather usage stats and analyze user feedback Easily integrate with existing MDM platforms when necessary and

deliver end user transparency

There is Only One Key Workforce Expectation


The Transformed Mobile EnterpriseDelight Your Workforce!


The Transformed Mobile EnterpriseDelight Your Workforce! Mobile Wisdom

If I had asked people what they wanted they would have said,

Henry Ford

“MDM…”

Henry Ford Blue Hill Research

“faster horses…”


The Transformed Mobile EnterpriseDelight Your Workforce! Mobile Wisdom

Who should be responsible for mobile security?

Today’s IT

“Line of Business Admins”

Today’s IT Tomorrow’s IT

“My developers.”

Daniel Dowd, Senior Systems Engineer, Lead Mobile Specialist

Elsevier

Stephen A. Wheat, Chief Information

Technology Architect

Emory University & Emory

Healthcare

Mobile Support Architect

A major semiconductor & electronics manufacturer requiring anonymity

Three Companies Thinking Outside the Mobile Box


The Transformed Mobile EnterpriseEnterprise Mobile-First Wisdom - Three MAM Pioneers


The Transformed Mobile EnterpriseMobile-First MAM Wisdom – the Critical Checklist

What to demand from a MAM platform: Easy to use fully dashboard-driven MAM admin console Simple to manage mobile app lifecycle Powerful but end user transparant mobile security Consumer quality app store capability (Apple App Store, Google Play) +

easy integration with existing enterprise app catalogs Simple app store and user onboarding processes Simplified end user feedback loops through the app store Easy app wrapping – remove costly developers from the process Ability for LOB/admin to control and fine tune all mobile security and

mobile app usage policies Easy ability to gather usage stats and analyze user feedback Simple ability to decommission old or outdated mobile apps without

causing end user pain and angst (easier said than done!) Easily integrate with existing MDM platforms when necessary and

deliver end user transparency

THANK YOU!

Tony [email protected]

2016

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