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Yasal Uyarı:

Gençlik Katılımı ve Kültürlerarası Diyalog Derneği tarafından AB Gençlik Programları Eylem 3.1.2

Eğitim ve Ağ Kurma Programı “Advanced Journalism and Media Training / MACBET (İleri

Gazetecilik ve Medya Eğitimi)” Projesi kapsamında hazırlanmıştır. Bu proje T.C. Başbakanlık DPT

AB Eğitim ve Gençlik Programları Merkezi Başkanlığı (http://www.ua.gov.tr) Gençlik Programı

kapsamında ve Avrupa Komisyonu'ndan sağlanan hibeyle gerçekleştirilmiştir. Ancak burada yer alan

görüşlerden AB Eğitim ve Gençlik Programları Merkezi Başkanlığı veya Avrupa Komisyonu sorumlu

tutulamaz.

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INDEX

Preface.............................................................................................................................................. 5

Organization in charge of the Project - YPIDA ............................................................................ 7

Organization Team ....................................................................................................................... 15

Youth in Action Programme and Action 3.1.2 .......................................................................... 16

MACBET Project Schedule ............................................................................................................ 25

What is MACBET? ......................................................................................................................... 26

Speech of Mayor of Kecioren ....................................................................................................... 37

Changing Technologies and Social Media .................................................................................. 41

Journalism and Social Media ...................................................................................................... 61

Project Countries, Organizations and Participants .................................................................... 75

MACBET Sessions ........................................................................................................................ 104

Workshops................................................................................................................................... 105

Thematic Sessions ....................................................................................................................... 137

Discussions .................................................................................................................................. 166

What we have done? .................................................................................................................. 206

Gallery.......................................................................................................................................... 222

Thematic Presentation ............................................................................................................... 228

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Preface

As the Youth Participation and Intercultural Dialogue Association, we've

carried out Youth in Action Program projects approximately for four

years. Since it's the age of information and communication and online

technologies and digital platforms have gained a great importance, we've

shifted our focus on digital platforms as the Youth Participation and

Intercultural Dialogue Association.

Why the digital platforms are so important for us?

To answer this question, we think that it is useful to have a look at the statistics below.

Across the globe;

Reaching 50 MILLION users was possible for telephone took 75 years, 38 for radio, 13 for TV, 4 for

internet, 3 for smart phones, and only 2 years for tablet PCs.

The worldwide internet usage has reached;

16 million in 1995, 360 million in 2000, 2 billion and 950 million in 2011.

If we create a new title for Social Media, the statistics below are spectacular.

Facebook; Facebook is called the 3rd most crowded country of the world with its 800 million users.

Monthly average usage is 15 hours and 33 minutes. In another words, it's 2 working days.

30 million of 35 million internet users in Turkey have a Facebook account.

Youtube; Length of the videos being uploaded every minute: 48 hours, Number of the videos being

watched everyday: 2 billion

Twitter; Number of users: 225 million, Daily tweets: 250 million

Flickr; Number of photos being uploaded every day: 4.5 million, Total number of photos: 6 billion

Instagram; This system which have been created by 4 people have 14 million users, Number of photos

uploaded every second: 60

Linkedin; Number of users: 147 million, More than %40 of its users are professional managers.

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These striking statistics are enough to tell us the importance of digital media.

In pursuit of grasping this importance, we've discussed issues such as "new media technologies, social

media, ways of forming a cooperation among young journalists, effects of media on politics, religion

and culture, internet limitations that shows difference between different countries, media ethics and

human rights" drawing attention on the statistics above with our project MACBET that we held

between 09-15 January 2012 in the capital of Turkey, Ankara together with young journalists and

media members from 16 countries. We've made field visits to Directorate General of Press and

Information and TRT (Turkish Radio and Television Association) which are important institutions in

the field of press and media. We've cooperated with the Media Association and made effective

presentations. We've carried out our opening and closing ceremonies succesfully with the support of

Keçiören Municipality of Ankara. Our participants also carried out workshops with effective

presentations and works, and we completed our project sharing many information and experiences.

As the Youth Participation and Intercultural dialogue Association, the book that we've prepared as

part of the project MACBET that we've carried out has been prepared to show you the activities done

within the scope of the project, project outcomes, works carried out by our association and the current

place of digital platforms in our lives.

We welcome you all to our association who want to work on digital platforms and have new project

ideas to make real.

Onur Oğuz Dellal

YPIDA President

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YOUTH IN ACTION PROGRAMME

Action 3.1.2

TRAINING AND NETWORKING PROJECT WITH NEIGHBOURING

PARTNER COUNTRIES

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GENERAL INFORMATION ABOUT YOUTH IN ACTION PROGRAMME By Decision N° 1719/2006/EC of 15 November 2006, the European Parliament and the Council adopted the Youth in Action Programme for the period 2007 to 2013 which put into place the legal framework to support nonformal learning activities for young people. The Youth in Action Programme aims to respond at European level to the needs of young people from adolescence to adulthood. It makes an important contribution to the acquisition of competences through nonformal learning as well as to the promotion of young people's active participation in society. It supports the new youth policy framework for European Cooperation in the youth field adopted in 2009, which outlines a cross-sectoral approach to youth issues with a view not only to creating more and equal opportunities for all young people in education and in the labour market ("employability dimension") but also to promoting the active engagement, social inclusion and solidarity of all young people ("participation dimension"). It also contributes to supporting the 'Youth on the Move flagship initiative of the EU 2020 Strategy4 which puts young people at the centre of the EU's agenda to create an economy based on knowledge, innovation, high levels of education and skills, adaptability and creativity, inclusive labour markets and active involvement in society. Finally, Youth in Action also fits into the context of the new EU competences conferred by the Lisbon Treaty (article 165 (2)), which calls the European Union to encourage the participation of young people in democratic life in Europe. The Youth in Action Programme builds on the experience of the previous Youth for Europe Programme (l989-1999), the European Voluntary Service (1996-1999) and the YOUTH Programme (2000-2006). It has been adopted after wide consultation with the different stakeholders in the youth field. An interim evaluation of the YOUTH Programme was carried out in 2003, receiving input from a wide variety of specialists, stakeholders and individuals involved in the Programme. An ex ante evaluation was also used in putting together the Youth in Action Programme.

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1. What are the objectives, the priorities and the important features of the Youth in Action Programme? Objectives The general objectives stated in the legal basis of the Youth in Action Programme are to:

• promote young people’s active citizenship in general and their European citizenship in particular

• develop solidarity and promote tolerance among young people, in particular in order to foster social cohesion in the European Union

• foster mutual understanding between young people in different countries • contribute to developing the quality of support systems for youth activities and the

capabilities of civil society organisations in the youth field • promote European cooperation in the youth field.

Priorities These general objectives shall be implemented at project level, taking into consideration permanent priorities and annual priorities. Permanent priorities European citizenship Making young people aware that they are European citizens is a priority of the Youth in Action Programme. The objective is to encourage young people to reflect on European topics and to involve them in the discussion on the construction and the future of the European Union. On this basis, projects should have a strong 'European dimension' and stimulate reflection on the emerging European society and its values. European dimension is a broad conceptual term. To reflect this, a Youth in Action project should offer young people the opportunity to identify common values with other young people from different countries in spite of their cultural differences. Projects should also stimulate young people to reflect on the essential characteristics of European society and, above all, encourage them to play an active role in their communities. To feel European, young people must become aware of the fact that they play a role in the construction of the current and future Europe. Therefore, a project with a European dimension should not only 'discover' Europe, but also - and most importantly - aim to build it. Participation of young people A main priority of the Youth in Action Programme is the active participation of young people in their daily life. The overall aim is to encourage young people to be active citizens. Participation takes the following dimensions, as laid down in the Council Resolution on the common objectives for participation by and information for young people:

• to increase the participation by young people in the civic life of their community • to increase participation by young people in the system of representative democracy • to provide greater support for various forms of learning to participate.

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Projects funded under the Youth in Action Programme should reflect these three dimensions by using participatory approaches as a pedagogical principle for project implementation. The following points highlight key principles of participatory approaches in Youth in Action projects:

• offering space for inter-action of participants, avoid passive listening • respect for individual knowledge and skills • ensuring influence over project decisions, not simply involvement • participation is a learning process as much as an outcome • an approach and attitude rather than a specific set of technical skills.

Participatory approaches emphasise behavioural principles. These include:

• reversing the traditional roles of outside ‘experts’ (a reversal of learning - from extracting to empowering)

• facilitating young people to undertake their own analysis (handing over the stick) • self-critical awareness by facilitators • the sharing of ideas and information.

Participatory techniques are not just tools. The participatory approach is also a state of mind, an attitude. In a broad sense, this priority should be seen as a key method which will enable young people to take an active part in any Youth in Action project at all stages of its development. In other words, young people should be consulted and be part of the decision making process that may affect their projects. Moreover, the Youth in Action Programme encourages young people to get involved in projects that have a positive impact for the community in general. Cultural diversity The respect for cultural diversity together with the fight against racism and xenophobia are priorities of the Youth in Action Programme. By facilitating joint activities of young people from different cultural, ethnic and religious backgrounds, the Programme aims to develop the intercultural learning of young people. As far as the development and implementation of projects are concerned, this means that young people participating in a project should become aware of its intercultural dimension. The project should stimulate awareness and reflection on the differences in values. Young people should be supported to respectfully and sensitively challenge viewpoints that perpetuate inequality or discrimination. Furthermore, intercultural working methods should be used to enable project participants to participate on an equal basis. Inclusion of young people with fewer opportunities An important priority for the European Union is to give access to all young people, including young people with fewer opportunities, to the Youth in Action Programme. Young people with fewer opportunities are young people that are at a disadvantage compared to their pers because they face one or more of the situations and obstacles mentioned in the non-exhaustive list below. In certain contexts, these situations or obstacles prevent young people from having effective access to formal and non-formal education, trans-national mobility and participation, active citizenship, empowerment and inclusion in society at large.

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• Social obstacles: young people facing discrimination because of gender, ethnicity, religion, sexual orientation, disability, etc.; young people with limited social skills or anti-social or risky sexual behaviours; young people in a precarious situation; (ex-)offenders, (ex-)drug or alcohol abusers; young and/or single parents; orphans; young people from broken families.

• Economic obstacles: young people with a low standard of living, low income, dependence on social welfare system; in long-term unemployment or poverty; young people who are homeless, young people in debt or with financial problems.

• Disability: young people with mental (intellectual, cognitive, learning), physical, sensory or other disabilities.

• Educational difficulties: young people with learning difficulties; early school-leavers and school dropouts; lower qualified persons; young people with poor school performance.

• Cultural differences: young immigrants or refugees or descendants from immigrant or refugee families; young people belonging to a national or ethnic minority; young people with linguistic adaptation and cultural inclusion problems.

• Health problems: young people with chronic health problems, severe illnesses or psychiatric conditions; young people with mental health problems.

• Geographical obstacles: young people from remote or rural areas; young people living on small islands or peripheral regions; young people from urban problem zones; young people from less serviced areas (limited public transport, poor facilities, abandoned villages).

Youth groups and organisations should take appropriate measures to avoid exclusion of specific target groups. However, it is possible that young people confronted by one specific situation or obstacle face a disadvantage compared to their peers in one country or region, but not in another one. The Youth in Action Programme is a Programme for all, and efforts should be made to include young people with special needs. Beyond accessibility to all, the Youth in Action Programme also aims at being a tool to enhance the social inclusion, active citizenship and employability of young people with fewer opportunities and to contribute to social cohesion at large. An Inclusion Strategy has been designed for the Youth in Action Programme, as the common framework to support the efforts and Actions which the Commission, Member States, National and Executive Agencies and other organisations undertake to make inclusion a priority in their work.

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Annual priorities In addition to the above-mentioned permanent priorities, annual priorities may be fixed for the Youth in Action Programme and communicated on the Commission, Executive Agency and National Agencies' websites.

For 2012, the annual priorities are the following:

• projects aimed at promoting young people's commitment towards a more inclusive growth, and notably:

o projects tackling the issue of youth unemployment as well as projects aimed at stimulating unemployed young people's mobility and active participation in society. A strong priority will be placed throughout the Actions of the Programme to ensuring access to unemployed young people to all the opportunities that it offers

o projects addressing the issue of poverty and marginalisation and encouraging young people's awareness and commitment to tackling these issues for a more inclusive society. In this context, special emphasis shall be placed in particular on the inclusion of young migrants, disabled young people, and where relevant Roma youth

• projects stimulating young people’s spirit of initiative, creativity and entrepreneurship, employability, in particular through youth initiatives

• projects promoting healthy behaviours, in particular through the promotion of the practice of outdoor activities and grassroots sport, as a means to promote healthy lifestyles as well as to foster social inclusion and the active participation of young people in society

• projects aimed at raising young people's awareness and mobilization in tackling global environmental challenges and climate change thus encouraging the development of "green" skills and behaviours among young people and youth workers and their commitment to a more sustainable growth.

Important features of the Youth in Action Programme The following features of the Programme deserve special attention. Some of them are presented in more detail on the Commission website. Non-formal learning The Youth in Action Programme provides important opportunities for young people to acquire competences. Therefore it is a key instrument for non-formal and informal learning in a European dimension. Non-formal learning refers to the learning which takes place outside formal educational curriculum. Non-formal learning activities involve people on a voluntary basis and are carefully planned, to foster the participants' personal, social and professional development. Informal learning refers to the learning in daily life activities, in work, family, leisure, etc. It is mainly learning by doing. In the youth sector, informal learning takes place in youth and leisure initiatives, in peer group and voluntary activities etc.

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Non-formal and informal learning enables young people to acquire essential competences and contributes to their personal development, social inclusion and active citizenship, thereby improving their employment prospects. Learning activities within the youth field provide significant added value for young people as well as for the economy and society at large such as capacity-building of organisations, benefits for communities, systems and institutions. Non-formal and informal learning activities within the Youth in Action Programme are complementary to the formal education and training system. They have a participative and learner-centred approach, are carried out on a voluntary basis and are therefore closely linked to young people's needs, aspirations and interests. By providing an additional source of learning and a route into formal education and training, such activities are particularly relevant to young people with fewer opportunities. A high-quality non-formal learning dimension is a key-aspect of all projects supported by the Youth in Action Programme. This is notably reflected in the award criteria of the different Actions and sub-Actions, the supportive approach of the Commission, Executive Agency and National Agencies towards the target groups of the Programme, the definition of rights and responsibilities in European Voluntary Service, and, finally, the emphasis put on recognition of the non-formal learning experience. Projects funded by the Youth in Action Programme have to adhere to the non-formal learning principles. These are:

• learning in non-formal contexts is intended and voluntary • education takes place in a diverse range of environments and situations for which

training and learning are not necessarily the sole or main activity • the activities may be staffed by professional learning facilitators (such as youth

trainers/workers) or volunteers (such as youth leaders or youth trainers) • the activities are planned but are seldom structured by conventional rhythms or

curriculum subjects • the activities usually address specific target groups and document learning in a

specific, field oriented way.

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Action 3.1.2 - Training and Networking project with Neighbouring Partner Countries

A Training and Networking project can be of two types:

• a project promoting exchanges, cooperation and training in the field of youth work. It will be developed with a view to implementing an Activity which supports capacity-building and innovation among promoters, as well as the exchange of experience, expertise and good practice among those who are involved in youth work

• a project leading to the development of further projects under the Youth in Action Programme. It will be developed with a view to implementing an Activity which helps all potential promoters to prepare and develop new projects under the Youth in Action Programme, notably by ensuring support and know-how for the development of the projects; support for partner-finding; tools and means to improve the quality of the projects.

The project has three phases:

• planning and preparation • implementation of the Activity • evaluation (including reflection on a possible follow-up).

Non-formal learning principles and practice are reflected throughout the project.

Training and Networking Activity

A Training and Networking (T&N) Project is developed with a view to implementing one of the following Activities:

Job Shadowing (Practical learning experience) − A short stay with a partner organisation in another country with the aim of exchanging good practice, acquiring skills and knowledge and/or building long-term partnerships through participative observation.

Feasibility Visit − A short meeting with potential partners to explore and/or prepare for a potential transnational project. Feasibility meetings aim to improve and develop existing cooperation and/or to prepare a future Project within the Youth in Action Programme.

Evaluation Meeting − A meeting planned with partners, aiming to evaluate past meetings, seminars, training courses. These meetings help partners to evaluate and discuss potential follow-up after undertaking a common project.

Study Visit − An organised study programme, for a short period, that offers a view of youth work and/or youth policy provisions in one host country. Study visits focus on a theme and consist of visits and meetings to different projects and organisations in a chosen country.

Partnership-building Activity − An event organised with a view to allowing participants to find partners for transnational cooperation and/or for project development. Partnership-building Activity brings together potential partners and facilitates the development of new projects around a chosen topic and/or an Action of the Youth in Action Programme.

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Seminar − An event organised to provide a platform for discussion and exchange of good practice, based on theoretical inputs, around a chosen theme or themes which are relevant to the youth work field.

Training Course − An educational learning programme on specific topics, aiming to improve participants’ competences, knowledge, skills and attitudes. Training courses lead to higher quality practice in youth work in general and/or, specifically, Youth in Action projects.

Networking − Combination or series of Activities aiming to create new networks, or to strengthen and widen existing networks under the Youth in Action Programme.

Youthpass Every person who has taken part in a Youth in Action project under Action 1.1, Action 1.2, Action 3.1 (Youth Exchanges and Training Courses), Action 2, and Action 4.3 (Training Courses) is entitled to receive a Youthpass Certificate, which describes and validates the non-formal and informal learning experience and outcomes acquired during the project. Issuing a Youthpass Certificate supports learning processes within the Youth in Action projects and enhances the quality of the projects. More support can be found in the Youthpass Guide and other educational publications, available at www.youthpass.eu. All Youthpass Certificates have a common structure, a coherent layout, and contain the following information:

• personal details about the participant • general description of the relevant Action of the Programme • key information concerning the project and the activities realised by the participant • description and assessment of the participant's learning outcome during the project.

Through Youthpass, the European Commission ensures that participation in the Programme is recognised as an educational experience and a period of non-formal learning and informal learning. This document can be of great benefit for the personal, future educational or professional pathway of the participant. Each beneficiary of a Youth in Action grant under the Actions concerned is responsible for:

• informing all participants involved in the project that they are entitled to receive a Youthpass Certificate

• issuing such Certificates to all participants who request one. These obligations are specified in the model of grant agreement between the beneficiary and the relevant National or Executive Agency. The technical solution for beneficiaries to issue Youthpass Certificates is available at www.youthpass.eu.

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Speech of Mayor of Kecioren

Mr. Mustafa AK

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Değerli katılımcılar;

İnternet'in icadı ve sosyal medyanın bu kadar yaygın

kitleler tarafından kullanımı, matbaanın icadı kadar

önemli ve toplumları, ülkeleri, insanları etkileyen bir

gelişmedir. Radyo 38 yılda, televizyon13 yılda ve

internet 4 yılda 50 milyon kullanıcı sayısına ulaştı.

Facebook ise ilk 9 ayda 100 milyon kullanıcıya

ulaşmıştır.

2000 yılında dünya nüfusunun 20 de 1 i internet kullanıcısıyken günümüzde dünya nüfusunun

3 te 1 i internet kullanıcısıdır. Son 10 yılda hem ülkemiz hem dünya bu alanda çok ciddi bir

ilerleme kaydetmiştir. 1977–1998 arasında doğan kuşağın yüzde 96’sı sosyal ağlara üye.

Ülkemizde internet kullanıcı sayısı 35 milyonun üzerinde. 35 milyonun 30 milyonu

Facebook'a üyeyken, %94,9 u en az bir sosyal paylaşım sitesine üye. İnternet kullanıcıları

artık sadece gençler değil. Ülkemiz nüfusunun %45’i kadın, erkek, genç, yaşlı, çocuk…

Kısacası herkes internet kullanıyor. Artık hayatımızda “Sosyal Medya” var. Sosyal Medya

diğer medya araçlarına göre daha hızlı, daha şeffaf, daha yaygın, daha etkileşimli bir mecra.

İnternet teknolojisinin “ağ” oluşturma ve insanları birbirine bağlama (connect) özellikleriyle

yeni kamusal alanlar ortaya çıkmaktadır. Böylesine güçlü bir rolü yanında, teknolojinin

insanları, sosyal hayattan “dışlama” özelliğiyle de, eğlence dünyasına dahil ederek bireyleri

birer pasif izleyiciler haline getirdiği şeklinde olumsuz özellikleri de mevcuttur. Burada

önemli olan husus internet ve sosyal medyanın nasıl bireyler ve toplum için faydalı olarak

kullanılabileceğidir. Yeni bir sosyal alan olarak internetin günümüzde “sosyal topluluk”

oluşturmadaki gücü neredeyse kanıtlanmıştır. İnternetin topluluk oluşturma gerçeğinden

hareketle, bir “kamu menfaati” olarak hizmet ettiği ya da edeceği de şüphesizdir.

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Biz Keçiören Belediyesi olarak sosyal medyayı aktif bir şekilde kullanıyor, kurumsal olarak

sosyal medyada yer alıyoruz. İlk adımı 7 ay önce attığımızda işe sosyal medya iletişim

stratejimizi oluşturarak başladık. Türkiye'de ilk olarak belediyecilik ve sosyal medya

örneklemini ortaya koyduk. Gerek Facebook'ta gerek Twitter'da gerek Youtube'ta sadece

mesajlarımızı iletmek için değil; tek taraflı bir iletişim için değil; çift taraflı bir iletişim

kurmak için varız. Vatandaşlarımızın sosyal mecralardan gelen düşüncelerini, isteklerini

dinliyor, raporluyor ve yanıtlıyoruz. Aynı zamanda belediyemizin birçok etkinliğini, yapmış

olduğumuz çalışmalarımızı, projelerimizi günlük olarak takipçilerimizle paylaşıyoruz.

Vatandaşlarımızın belediyemizin hizmetlerinden ve faaliyetlerinden daha hızlı bir şekilde

haberdar olmalarını sağlıyoruz. Aynı zamanda sosyal medya, bize bireylerin, toplumun

gündemini, düşüncelerini çok daha kolay bir şekilde takip etmemize yarıyor.

Takipçilerimizden gelen istek ve düşüncelerle kendimizi, hizmetlerimizi geliştirebiliyoruz.

Biz daha çok Ankara ve Keçiören'deki halkımızla etkileşime girmeyi önemsiyoruz ama

teknoloji öyle bir şey ki zaman, mekan tanımıyor. Hepimizi üzüntüye sokan Van depremi

yaşandığı zaman Amerika, Romanya, Brezilya, Meksika gibi birçok ülkeden insanlar bizim

Facebook sayfamıza kendi dillerinde acınızı paylaşıyoruz, sizin için dua ediyoruz yazdılar.

Van depremi sonrasında sosyal medya üzerinden yardım kampanyası başlattık ve bu

kampanyamız takipçilerimiz tarafından çok ciddi bir karşılık buldu. Hakeza Filistine yapmış

olduğumuz bir ziyaret sonrasında Filistinli kardeşlerimiz Facebook sayfamıza düşüncelerini,

duygularını, sevgilerini yansıttılar.

Global anlamda insanlarla etkileşime girerken yerel anlamda da sosyal medyadan

faydalanıyoruz. Oluşturduğumuz network (sosyal ağ) sayesinde başka şehirlerde yaşayan

Keçiörenli hemşerilerimizle de bağı koparmıyor onlarla da iletişim kuruyoruz.

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Sosyal medyada bizi takip edenlerin yüzde 50 si gençleri oluştururken diğer yaş gruplarından

da birçok takipçimiz bulunmakta. Bunların arasında engelli vatandaşlarımız da var, engelli

vatandaşlarımız bize Facebook üzerinden evlerinden ulaşabiliyor. Bir iletişim köprüsü

kurulup engelli vatandaşlarımızın sorunlarına yönelik belediye çalışmalarımızı

geliştirebiliyoruz.

Belediye faaliyetlerimizi, seminer, konferans, panel vb. etkinliklerimizi, etkinlik öncesinde

takipçilerimize duyurarak etkinliklere katılımları ve bilinirliliği artırabiliyoruz. Mesajlarımız

sosyal medya sayesinde bireylere, bireylerin paylaşımı sayesinde ise daha geniş kitlelere

ulaşabiliyor. Vatandaşlarımız Facebook sayfamız üzerinden nikah rezervasyon, evrak takip,

vergi borcu ödeme vb. e-belediye uygulamalarımıza ulaşabiliyorlar. Sosyal medya sayesinde

basın bültenlerimizi ve mesajlarımızı daha fazla sayıda basın mensubuna, gazetecilere,

geleneksel medyanın aktörlerine ulaştırabiliyoruz. İşin birde bu boyutu var tabi ki...

En önemlisi gençlerimizle, vatandaşlarımızla, basın mensuplarıyla daha samimi daha içten bir

çift taraflı iletişimi tesis edebiliyor, bütün çalışmalarımızda da olduğu gibi insan merkezli bir

şekilde, kent hayatında kaliteyi artırmaya yönelik sosyal medya faaliyetlerimizi, internet

tabanlı halkla ilişkiler faaliyetlerimizi yürütüyoruz.

Bütün bu aktivitelerin temelinde halkımıza daha iyi hizmet götürebilme çabamız vardır.

Sosyal medyayı, sağlıklı bir iletişim aracı olarak bundan sonra da daha aktif bir şekilde

kullanmaya devam edeceğiz. Bugün burada söz konusu edilen projenin de amacına ulaşmasını

temenni ediyorum. Genç arkadaşlarımıza başarılar diliyor ve her gün tesir alanı daha da

genişleyen sosyal medyanın yalnızca insanların huzur ve mutluluğuna hizmet etmesi

dileğiyle, hepinizi içtenlikle selamlıyorum.

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THE MEDIA ASSOCIATION

Mr. Deniz ERGUREL Secretary General

CHANGING TECHNOLOGIES and

SOCIAL MEDIA

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THE A NEWS TV CHANNEL

Mr. Hıdır GEVIS Director of Social Media TV Show

JOURNALISM AND SOCIAL MEDIA

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PROJECT

COUNTRIES, ORGANIZATIONS

&

PARTICIPANTS

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ALBENIA

PROJEKTE VULLNETARE NDERKOMBETARE

LUIS SEITI

ERMIRA GACAJ

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Projekte Vullnetare Nderkombetare (PVN) is an organization that

promotes peace through voluntary work and exchanges volunteers all

over the world. It is part of the Service Civil International (SCI)

network and shares the same aims and values. Besides the cooperation

with SCI, PVN fulfils the aim of its foundation by organising social,

ecological and cultural activities and involving everyone who wants the

change and wants to be part of this change. PVN is working especially to solve the Albanian

problems such as protecting the environment, integrate the migrated communities from rural areas,

working with social disadvantaged people, and raise awareness towards youth in solving the

problems of our community.

Our vision: a world in peace with clean environment and healthy society, where the Human Rights

are respected.

Our mission: we are an organization that works for a healthy society in collaboration with different

partners to encourage public awareness and its involvement into voluntary activities.

The activity areas of PVN are:

• Coordination of volunteers exchange in local and international level

• Organizing workshops and trainings for organization development, voluntary work camps

and values that we promote

• Organization and implementation of voluntary work camps within the following three

categories:

1. Physical work, such as building and restoration in the area of environment, archeology,

agriculture, etc;

2. Social work most commonly with children or people with handicaps and/or living in a difficult

social environment;

3. Work/study where work and learning opportunities are integrated.

• Informing and involving the community for voluntary projects and activities in Albania

• Promoting our aims and activities in the community

• Cooperating with all organizations and institutions that share the same values with PVN.

78

AUSTRIA

The International Center for New Media

MATHIAS HAAS

79

Who we are

A Non Profit Organization, seated in Salzburg-Austria, working

throughout 34 European Countries and networking around the world.

Function

We are running programs and projects in the field of analysis, support

and training for the development of New Media content and markets.

History

ICNM – the International Center for New Media was founded as an independent association in

November 2002.

In 1997 an initiative to promote Austrian multimedia producers was established as the Prix

MultiMediaArt which became the Austrian State Prize in the following years. The “Staatspreis für

Multimedia & e-Business” henceforth has been the explicit benchmark for all Austrian producers.

The EUROPRIX was started by the Austrian EU-presidency in 1998 as an EU member states initiative

and was supported by the European Commission DG Enterprise and Information Society,

governments of other countries in the European Union and private industries. Its aim was the

organisation of the pan-European Multimedia Content Award. The contest and related activities

continue to be organised by the contest office in Salzburg and its partner organisations in major

regions in Europe, in association with leading professional multimedia associations.

Over the last years EUROPRIX has established a platform for the development of new media

industries in Europe and professional networking of producers and designers. EUROPRIX today is

not a one-time event: It is a strategic project to develop the fast-moving multimedia markets in

Europe.

As well as the General Contest, ICNM activities stretch to EADiM – the European Academy for

Digital Media, EUROPRIX Summer Schools. A number of related activities are also organised by our

EUROPRIX Partners in 26 European Countries.

In 2002 the EUROPRIX Top Talent Award kicked off to focus on the young and upcoming

multimedia producers throughout Europe.

The increasing worldwide activities incorporated by the World Summit Award and the growing

range of themes treating the most innovative developments made it necessary for ICNM to find a

new form of organization and a new home.

80

AZERBAIJAN

TRANSITIONS ONLINE

ULVIYYA MAMMADOVA

EMIN HUSEYNZADE

JAVID GULIYEV

81

Transitions (TOL) is a nonprofit organization established to

strengthen the professionalism, independence and impact of the

news media in the post-communist countries of Europe and the

former Soviet Union. We do this through a combination of

journalism and media training programs, and the publication of

Transitions Online magazine.

Journalism & Media Training

Training journalists and other media professionals in post-communist Europe and Central Asia has

always been a key part of TOL’s mission. We run a variety of programs – residential, distance

learning, seminars, internships and coaching – with two main aims: to offer practical journalism

training, and to help participants either improve existing media outlets or set up new ones.

Transitions Online Magazine

Transitions Online is an Internet magazine that covers political, social, cultural, and economic issues

in the former communist countries of Europe and Central Asia. The magazine has a strong network

of local contributors, who provide valuable insight into events in the region’s 29 countries.

History

TOL was established in April 1999, the month after the publication of the final issue of its print

predecessor, Transitions magazine. (The print magazine was first published in 1994 by the Open

Media Research Institute, a joint venture between Radio Free Europe and the Open Society Institute.)

Four of the former print magazine’s staff members established Transitions Online as a means of

keeping the widely respected, cross-border coverage of the magazine alive.

Funding

Our training activities would not be possible without the support of our donors, but we also rely on

several streams of “self-generated” income.Training activities tend to be funded by grants, which

account for some 75 percent of TOL’s income. However, the Transitions Online magazine is

increasingly funded by income from membership subscriptions, advertising sponsorship and

syndication. This “self-generated” income accounts for 25 percent of the organization’s revenue,

and helps to maintain the editorial independence of the magazine.

Donations

TOL recently launched a drive for donations from our readers and supporters. For the past 11 years,

our organization has dedicated itself to nurturing the development of a healthy and robust Fourth

Estate in the former Soviet sphere. But to maintain our crucial ability to help reformers, we could

use your assistance. We urge you to donate and support our efforts to bring the benefits of a free

press to this crucial part of the world.

82

EGYPT

OYOUN MASR ASSOCIATION

AHMED MAGDY GHARIB

MOHAMED ELSAYED ELKADY

83

It is clear that we work on spreading both social peace and dialogue

between cultures and the peace of non-violence and discarding

militarized conflicts through many programs and projects.

Our Main Current National Project:

• Civilization Ambassadors Winter Camp:

Annual Winter Camp for two weeks in January & Septmber for non Egyptian youth, touring Egypt in

a snap without a Guide or a Map, visiting 5 of Egypt’s top cities, not as an ordinary tourist.

Discover the Greco Roman civilization Of Alexandria, wander in the streets of Cairo and witness its

Islamic and Coptic aspects, relax in the Bedouin atmosphere of Siwa, marvel at the greatness of

Ancient Egypt in Luxor and Aswan then take a sun tan in Hurghada!

• Youth Festival

The idea of a youth festival emerged, when we noticed the announcements of senior officials and the

different authorities in the government; about the chances provided for youth during the past

period. So, we decided to confront the officials yearly in an annual meeting, called " Youth Festival ";

to dialogue and discuss the issues of youth in general, and according to an annual program, which is

prepared by a group of youth (the organizing committee), not the dialogue for the sake of dialogue,

but the dialogue for the sake of studying, analyzing, and setting prospects to solve problems of a

generation, that found itself unable to participate as a part among many other parts who imposed

itself to speak on the behalf of that generation.

• Oyoun Masr Youth Parliament

This parliament is considered to be a miniature of the legislative parliament, its content expresses

the democracy of the Egyptian youth and their awareness, which provide a bigger opportunity to

participate in the public work and express the opinion and thinking about the issues and burdens of

the country.

• Democratic University

The project aims at spreading the culture of positive and democratic participation among the

different sectors of society and specially among youth, for the sake of choosing who will represent

them in the parliament, as this choice leads to determine the country's future of policies' legislation

and determine the future and destiny of the country's sons

84

GERMANY

2470 MEDIA ORGANIZATION

DANIEL NAUCK

MICHEAL HAURI

SHROORESH FEZONI

RODRIGO DIAZ

HANNES ALPEN

85

2470media is a multimedia production studio out of Berlin, Germany.

2470media is developing stories and new narrative concepts for New Media,

agencies and photographers as well as for NGO’s and charity-organisations.

2470media is also an evolving network of visually driven journalists founded

by the Photojournalists Shooresh Fezoni, Michael Hauri and Daniel Nauck.

We are members of Freelance – a German Photojournalists Association and the Deutsche

Journalisten Verband (DJV, German Journalist Association)

We are awarded with the Deutscher Reporterpreis 2010 (well anticipated german reportage-award)

And First Winner of the Axel-Springer-Award for best Online-Journalism in 2011.)

86

ITALY

YOUNG EFFECT ASSOCIATION

ADRIANA INDRIES

PAOLO BOVIO

87

Young Effect Association is a new non-profit organization created in 2009. lt

is an independent association and undertakes tocarry out the following

prerogatives:

• Promotion of youth mobility in Europe and the rest of the world.

• Non-formal education on intercuhural youth dialogue and human

rights.

• lnclusion of youth in the civil society independentty of their race, religion, gender and level

of instruction.

• Promotion of interest in development of historical, environmental, cultural and economic

resources in the local tenitory.

• Offer training, seminars or similar activities at local, national and intemational level.

Young Efiect Association is officially recognised by the municipality of Magenta in Lombardia

region, Milano district of ltaly.

The Association is composed of Counsellors with specialist backgrounds in social policies and youth

education; members o fthe association abo have great experiene in European projects development.

The Association is working with a specific methodology; the youth involved come from small

communities, where social and cultural opportunities are bw. Moreover we have many partnerships

with local cuftural, art, theatre and sport agsgciations as well with several groups of youngsters.

88

JORDAN

JORDAN YOUTH INNOVATION FORUM

MOHAMMAD BARAKAT SHEHAP

AFNAN ALWAHSH

89

The group was founded in 2004, and that does not mean that our

activity started then. Many youth participated in local and

international meetings before this time.The group started with only

few members but from all over the Kingdom to ensure cultural

diversity and reach all the areas. Priority has been given to female

participation to support and empower gender equality.

All the organization activities are supported by democratic concepts,

training and active participation, and youth leadership.The organization obtains it values from the

Jordanian deep-rooted traditions and norms, with faith in creativity and sustainable development by

using the newest technology and communication methods.

Our work is ‘citizenship’ in all it’s great meanings and involving society at each stage of our

processes.

Leader for change and sustainable development

For the year 2012 the organization has adopted a new vision to support youth leaders capable of

facilitating lasting change and development. As an active voluntary youth movement we expected

future generations to benefit from our work today. Through the voluntary network across the

kingdom, young people are mobilized through different programs and projects with other

organizations and foundations to achieve the most amount of change and development.

How we work?

Our organization works today with a modern vision toward developing the local

societies.Knowledge and expertise in information technology, global communication processes, and

development processes is developed through exchanges. We adapt international accepted

methodologies to our own programs and projects.

The organization has a special network & programs for the volunteering youths. They are provided

with the chance to volunteer in civil society organizations and programs, with support from trainers

and leaders in the youth and voluntary field. This gives the youth the ability to improve their

citizenship, through national organizations and participate in activities all over the Kingdom,

creating a special communication network along the way.

90

KOSOVO

PEER EDUCATION NETWORK

EDONA ZOGU

DAFINA RAMIZI

91

Peer Education Network - PEN is a youth initiative whose aim is the

Promotion of the concept for Peer Education as an approach to youth

information and education with special focus on Prevention of

HIV/AIDS, Promotion of Life Skills and Health Education, Prevention

of Human Trafficking, Promotion of the Process of European

Integration and Regional Cooperation, Promotion of Cultural Diversity and Promotion of

Environmental Protection.

Meanwhile, Peer Educators Network is an administrator of UNICEF Innovations Lab Kosovo, which

cultivates Innovations for the benefit of Kosovo’s youth. By Youth For Youth projects are a chance for

Kosovo youth to impact their own lives, and those of their peers. The Design Center directly designs

and implements technological innovations for Kosovo institutions that work on behalf of youth and

children. The Youth Advocacy Platform seeks to build the capacity to Kosovo’s youth to directly

address key social issues within their communities, with the goal of establishing a sustainable

network of youth-led advocacy, civic engagement and policy influence.

Kosovo is the youngest region in Europe, with more than half of its population under 25 years old.

Moreover, research has shown that many youth do not have ways to participate in processes that

affect them. The Innovations Lab By Youth For Youth projects provide Kosovo youth this

opportunity.

At the Innovations Lab, we support Kosovo youth turn their innovative and impactful ideas into

reality. The Lab will help youth transform ideas into actionable projects and implement them. We

provide small scale funding for projects; mentors help manage and implement projects; necessary

equipment and office space for co-working is provided; connections to Kosovo institutions and to a

community of young change-makers are supported!

92

MACEDONIA

MLADIINFO – FEJS MK

PETAR KLINCHARSKI

JASNA ATANASOVA

93

Mladiinfo- FEJS MK was established in 2003 as a non-

profit, independent organization dedicated to help young

people fulfill their educational potential as they are

challenged by many educational disadvantages caused by

either personal, social, cultural or economic

circumstances. As a logical result of this mission was the

founding of the web magazine www.mladiinfo.eu, updated and supported by young local and

European volunteers, with the goal to bring international opportunities: scholarships,

internships, conferences, volunteering to students in Macedonia but also all around Europe. In

2010 the Mladiinfo Center opened the doors for the young people, organizing events aiming to

help them in studying and employment opportunities. Since its founding, Mladiinfo-FEJS MK organized a number of conferences, seminars and

workshops focused on issues such as: human rights, minority rights, journalism, digital

photography etc. , all with the purpose to raise awareness and give the opportunity to young

people to garner new knowledge and improve certain skills. Hundreds of young people from all

over Europe have taken part in these events.

Our Vision

To aid respective young individuals in developing personally and increasing their independence so

that they could become more active agents in the society and thus transform it, which will make

them more prepared for the forthcoming challenges they might face in the future.

Our mission

To help the young people from the region that need a particular support to fulfill their educational

potential as they are challenged by many educational disadvantages caused by either personal,

social, cultural or economic circumstances.

Our main goals

1. To raise awareness amongst young people from the region about available educational

opportunities and how these can be accessed to enable them to be fully integrated in the

society.

2. To improve young people’s key skills to empower them to apply for different educational

programs, training courses, conferences, internships and to improve their entrepreneurship,

employability and provide information that helps people become more employable.

3. To provide the space for the young people where they could prepare for the active role in

the society.

94

PALESTINE

PALESTINE NEWS NETWORK

MONJED JADOU

BISHARA KUTTAB

95

We are a group of independent Palestinian journalists and

editors who work on a strictly professional level without

favoring one political party over another or any religion

over another.

We report from a Palestinian perspective as we see that the

media is rife with Israeli sources. We strive to empower the

Palestinian people and their cause, particularly that of

nonviolent resistance to occupation. We began in 2002 and

have radio, television, and several languages to choose from on our website. PNN has won the

confidence of the people in addition to local and international press agencies by providing quick,

accurate, credible and objective news.

We offer a desk-top news ticker, SMS service and widget capabilities for our breaking news. PNN

also works to provide media services to institutions and individuals, both local and foreign. Through

its television production division, the network produces documentaries and also assists in their

production for those seeking this service. PNN offers photography, director and montage services in

addition to providing the necessary facilities required for this line of work.

PNN is the first Palestinian internet radio station that broadcasts around the clock by putting a

number of taped and live programs on the website, to which a web user can listen.

PNN endorses the idea of supporting and strengthening the role of the local Palestinian media

through unifying news sources and publishing news bulletins simultaneously to a number of radio

stations in the West Bank and Gaza. Given that PNN has a network of professional reporters and

editors distributed throughout the West Bank and Gaza Strip and since a number of them work with

local Palestinian radio stations, PNN decided to take on this pioneer role to strengthen and endorse

the local media and hence help to build Palestinian society in reaching its utmost potential.

Our team is spread throughout the Middle East and Europe, including Paris, Cairo, Beirut, Amman,

and everywhere in the West Bank, East Jerusalem and the Gaza Strip.

We do not necessarily "lead with the blood of the day," but that is a part of the daily life experienced

by the residents of the land. However, other aspects of life are equally important including culture,

art, internal politics, finance, effects of the occupation on all aspects of life, and foremost the

nonviolent Palestinian resistance.

96

POLAND

EUROPEJSKIE FORUM STUDENTOW - AEGEE

UFUK BAL

97

AEGEE (Association des Etats Généraux des Etudiants de l’Europe

/European Students’ Forum) is a student organisation that promotes co-

operation, communication and integration amongst young people in

Europe. As a non-governmental, politically independent, secular and

non-profit organisation AEGEE is open to students and young people

from all faculties and disciplines – today it counts 13.000 members,

active in more than 200 university cities in 40 European countries, making it the biggest

interdisciplinary student association in Europe.

AEGEE, which was founded in 1985 in Paris, puts the idea of a unified Europe into practice. A

widely spread student network provides the ideal platform where youth workers and young

volunteers from 40 European countries can work together on cross border activities such as

conferences, seminars, exchanges, training courses, Summer Universities, Case Study trips and

Working Group meetings.

The association’s main aims are:

• Promoting a unified Europe without prejudices,

• Striving for creating an open and tolerant society of today and tomorrow,

• Fostering democracy, human rights, tolerance, cross border cooperation, mobility and

European dimension in education.

All the numerous events and projects run by the organisation are to be focused on our 4 Fields of

Action (Cultural Exchange, Active Citizenship, Higher Education, Peace & Stability) and 3 Focus

Areas (Youth Participation, Bridging Europe and Inclusion of Minorities).

European Students’ Forum AEGEE Wrocław is a non-governmental student association based in

Wrocław, and actively organising projects in Wrocław, Lower Silesia, Poland and Europe. The

organisation was established in 1991 as one of the first NGOs of this type in Central and Eastern

Europe.

Currently AEGEE Wrocław has around 50 members from different universities and different

faculties in the region, such as University of Economics in Wrocław, Wrocław University of

Technology or University of Wrocław. As an interdisciplinary organisation we organise projects

touching various thematics and we are open for young people from different backgrounds and with

different interests.

AEGEE Wrocław is officially registered in the three above- mentioned universities, and we have

many years experience of cooperating with them. We have had experience in organising YOUTH

projects since the year 2004. We organised youth exchanges, seminar and job shadowing visit.

.

98

ROMANIA

TERRA INCOGNITA

NICOLETA VASILCOVSCHI

IOAN VIOREL COZMEI

99

What we do?

The ''Terra Incognita'' is a registered NGO, set up by multimedia

professionals in 2010. The Foundation is active in all fields of

conservation; data-recording, inventory, survey, restoration,

training and scientific research. In todays media environment

the voice of indepented documentary is more important than

ever.

‘’Terra Incognita’’ is committed to furthering the role documantary film making and multimedia

channels plays in focusing attention on critical issues and providing first-hand on-the-ground

information. More than anything else, the organization encourages people to look listen, learn, think

for themselves and act on their understanding. Our is an age of distraction in wihch we are

bombarded with de-contexttualized images and contradictory information. Documentary

filmmaking and photgraphy can provide an antidote to this but the shifting media environment has

led to tighter budgets and shorter assignments which have resulted in superficial coverage that no

longer tells the great stories of our age. The best documentaries are time intensive and requires a

thoughtful commitment to telling stories with integrity, compassion, and respect for truth, accuracy,

and fairness, We encourage the creation and dissemination of indepth documentary filmmaking and

photography that has the power to touch hearts and minds. To this end, the ‘’Terra Incognita’’

supports the work of documentary photographers and filmmakers through grants bursaries and

awards for projects of significant informational and educational value. The organization Works to

increase public understanding and appreciation of important social, cultural, artistic and

environmental issues through exhibitions, presentations, workshops and seminars. We want to carry

out our mission as efficiently as possible. We therefore focus on acitivity domains on which we can

make a difference.

How we do it?

Communications and Media: We stimulate informed and inspired public action;

Wilderness Policy and Management; We promote the most effective wild-lands legislation and

management to benefit human communities;

Field Projects: We train individuals, incubate and asist organizations and provide urgently needed

conservation supplies;

Our flexible but well-focused organization, plus our ability to collaboratively leverage a wide range

of resources throughout our international partners, allow us to generate high-results in the short

term, to do so cost effectively, and to empower partners to help us maintain long term results.

100

SLOVENIA

KLUB GORISKH STUDENTOV

IGOR BIJUKLIC

KATJA KREMENIC

ANA FRATNIK

BLAZ KOSOVEL

101

Club is a voluntary, apolitical organization of Slovenian and foreign

students, aimed at integration, further education and cultural, sporting

and other engagement. Student organizations have the status of local

communities in accordance with the community of students and

conditions contained in the Student Constitution. Supports in particular

the following objectives: to bring together students of Nova Gorica region

and those that are there in school, providing assistance to further then

interests in varios areas, working with other student organizations and associations in Slovenia and

abroad, organize meetings of students, participates in the development of life in local communities

and other.

102

SPAIN

ASSOCIATION of HUAUQUIPURA

PABLO GARCIA SAINZ

LUCIA DE MOSTEYRIN

MATILDE CASUCCIO

MACIEJ DEKERT AVILA

103

Huauquipura works for their purposes, mainly carrying out the following actions: To sensitize public opinion. Huauquipura has participated in numerous campaigns and education throughout its history, including:

• Awareness campaigns and education:

• Animations missionary and parish retreats

• Investigation Board of Education of the FAS

• Conferences and lectures.

• Exhibition of New Artists

• Music Concert

• Field work in impoverished countries.

• Promoting Mutual Development and Co-development

• Project CooperaPYMES

Publish and denounce situations of injustice in the impoverished villages.

Huauquipura has participated in numerous campaigns of denunciation and platforms throughout its history, including:

Campaigns and platforms:

• Once the Liberation of Putumayo

• Amazon: Present and ...

• Campaign for creation of funds for development in the City of Zaragoza

104

MACBET

SESSIONS

105

WORKSHOPS

106

“Storytelling Applied to Web 2.0”

2470 Media Organization Mr. Daniel Nauck

Mr. Shooresh Fezoni

Mr. Micheal Hauri

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

“Media Strategies”

Zenith Magazine Mr. Hannes Alpen

122

123

124

125

126

127

128

129

130

131

132

133

134

“Reporting and Writing in Digital Media”

Klup Goriskh Studentov Mr. Igor Bijuklic

135

Working title: »How to read media language«

In the following description I would like to explain as clear as possible some crucial points

regarding linguistic aspects of critical journalism. I have already shown in the title that the

proposed workshop will try to focus on how we can perceive, read, use and analyse media

language, especially outside established mainstream frames. In other words it is possible to

say that the ability to read media content “between the lines” is essential, if we want to

obtain a respectable level of criticism in journalistic reading and writing and at the same

time avoid becoming involuntary PR agents.

The workshop will try to expose the following problems:

1. The myth of media objectivity.

We can say that the ideological platform of mainstream media is always more or less based

on “objectivity” or “neutrality”. In other words, they represent themselves as researchers

and deliverers of pure and genuine facts or even truth. We can put it very clearly that there

is no such thing as “objective” or “neutral” in the field of human affairs. We will try to

expose some alternatives to this problematic approach, especially in the direction of

everyone’s possibility to think and understand or in other words to reread this so called

unbiased facts and truth. We will try to turn upside down the questions like “which source

of information do you trust” or “who do you believe” to “am I able to make my own

judgements” or “do I trust my ability to think and make conclusions out the information I

get”. We already know in advance, which “type” or “mode” of the information selection is

functioning in the background of a certain media unit (TV, newspaper), but never can

media think this information instead of us.

This part is very important because it is now explicitly clear that modern mechanism of

ideology and dominion are not functioning through coercive force but through soft

approaches of language games that unable us to think even the basic facts and events that

regard our own time and problems.

136

2. The mechanisms and production of media content.

As journalists we are daily facing an endless stream of information, which have to be

analysed, checked, rewritten, reread. This very delicate part of journalists work requires

knowledge and awareness where, how and for what purposes information we came across

is produced and consequently how the language is used in this production process.

We will try to show on some examples the relation between information and propaganda,

the role of PR in daily information and journalism, how the information is selected and

constructed and how/why the language experts (per example PR professionals) see the

public sphere as a raw material which has to be “engineered”.

3. How to read critical the media language.

Our starting point, which is a small detail but crucial, is based on a simple fact that we can

not think with our eyes. Consequently instead of watching news, TV we have to step out of

the image, picture and start to read TV, news, internet, etc.

In this part we will try to show how a certain type of language is functioning in

mainstream media and where are its limits. Because the basic skill of every journalist is the

ability to ask questions we will begin with dedicating our attention to the smallest details

like new fashionable words, slogans and especially metaphors that are used at the sources of

political, economic and social power, how to read them and how to limit their effect. This

part is focused on raising awareness that the most significant problems begin where things

appear normal and self-evident. We will look at the possible creative ways in the process of

formulating questions and problematizing this frequently used language and how to expose,

if possible, its own paradoxes.

137

THEMATIC SESSIONS

138

“Enhancing the Cosmopolitan Cooperation Between Media Workers”

The International Center for New Media Mr. Mathias Haas

139

140

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

“New Media in CIS Countries”

Transitions Online Mr. Emin Huseynzade

Mr. Javid Guliyev

158

159

160

161

162

“Mass Media in Conflict Areas”

Mr. Rodrigo Diaz

163

164

165

166

DISCUSSIONS

167

“Media Ethics and Human Rights”

Peer Educators Network Ms. Edona Zogu

168

169

170

171

172

173

174

175

Media and Minors

Representation of Children in Media

During the visit of Albania Prime Minister Sali Berisha in Prizren, in June 2006, a local television

made a report on Berishas visit and the reporter while interviewing the citizens also asked a 6 years

old child. “What do you think about Berisha visit in Prizren?”

We only can imagine what the answer of that child was in that case. In fact the answer given to

reporter from a child is not important at all. Probably he didn’t have any idea of who is Sali Berisha,

and why he was among the crowd of people, together with his parents.

“Simply, a child cannot be interviewed for political issues”, says Bashmir Xhemaj, a member of

Board of Directors of Kosovo Professional Journalists Association

The example taken here shows that unfortunately there is no criteria for selecting the interviews like

children from local and national media.

In Kosova, there are three televisions and a big number of daily newspapers. There is no one who

can give a clear definition of how children are represented in media, since children are not the main

issue in Kosova media.

Everyone says that children are not represented very well in media, but without knowing the main

reason why.

Missing regulations

In country there is no law or other legal element that sets the standards about the use of children in

media and their rights toward them.

Media law adopted by Kosova Parliament doesn’t mention by any words how media should treat

children.

The only thing left from missing legal protection, is the self regulation of children rights from media

themselves or their associations.

Most of the media in Kosova doesn’t have their reporting and ethical standards adopted and

published so the public can know how they protect the rights of minors. This way it is left to the

will of editorial board or editors to decide how they will treat minors in their daily activities.

Only public broadcaster, Radio Televizioni i Kosoves (RTK) in their professional standards published

on web page has settled some rules about children and minor protection. These rules however give

too much responsibility to the editors to decide what materials containing children or minors, that

gives impression of a document that more protects editors than children and minors act.

176

“RTK conserves the right not to transmit any video material with children (i.e. naked children or in

humiliating situations) that are considered as degrading or humiliating”, is written in Professional

Standards of public broadcaster1.

There is only one self regulating document, the Press code for Kosovo that in section VI, talks about

the protection of Children and Minors, made of two paragraphs.

“Journalists should not interview or photograph children under the age of 15 on matters involving

the child’s family without the consent of a parent or other adult responsible for the child”, says the

first paragraph.

Press Code of Kosovo is document adopted from the Press Council of Kosova, a print media self

regulation organisation. Member of this organisations are most of the kosovar newspapers, which

joined the council voluntarily and adopted the Press code.

In the second paragraph of this code it is mentioned that “Newspapers and periodicals shall not,

under any circumstances, identify children under the age of 15 who are involved in criminal cases

as victims, witnesses or defendants”2.

Situation is totally different in other countries, where democracy is in higher level and media are

less influenced by the state.

British Broadcasting Corporation (BBC) has published in their web site editorial and ethical standard

where some of its part defines the protection of children rights.

BBC refers as children and young people to those that are under the age of 18, declaring that their

“welfare of someone under the age of eighteen is our paramount consideration which means their

interests and safety must take priority over any editorial requirement”.

“All children and young people, regardless of age, disability, gender, racial or ethnic origin,

religious belief and sexual identity have a right to protection from harm or abuse”3

Journalists Concerns

According to Kosovo Professional Journalists Association, in Kosovo there is no separation and

presentation of children in media.

1 http://www.rtklive.com/rtk/rreg.php 2 Press Code Of Kosova

3 BBC's Child Protection Policy, http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/children/bbcchildprotect.shtml

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“This issue is not regulated at all, and it was never on the agenda, that usually in other places

happens like in countries with developed democracy and professional media”, says Bashmir Xhemaj,

a member of AGPK.

Xhemaj expressed a little optimism, when he talked about the local and national media. He thinks

that beside that the media law doesn’t speak about children, it still exist a difference related to

representation of children in local and national media.

A concern for Kosovo Professional Journalists Association is that children are presented with no

criteria in television advertisings.

“KFOR does the worst actions in this direction, where in all the advertisements for peace and multi-

ethnicity, on its background there are always Kosovar children”, says Xhemaj.

Xhemaj says that AGKP, considers that children representation in media have to be adjusted with

legal directives and regulations.

Durime Perjuci – Elshani, responsible for children program in Kohavision, says that children are not

represented as bad as Xhemaj claims.

“There are children who present very well themselves into televisions. Kohavision, many times, had

very good and creative requests from children, in improving the children’s program”, says Perjuci.

In the same time Perjuci didn’t deny that beside the good representation, there is also the dark side.

“There are some children that are not represented so well. Many children imitate actresses and

singers. And many times they have too many makeup, hair colours, etc...

Perjuci blamed the parents for children’s bad representation. “Many times, children that are

presented in televisions are obliged by their parents to look like adults, since they initiate that their

children have to go to hairdresser for makeup and for hair look”, says Perjuci.

Another thing that Perjuci sees as wrong ways of representation, are the song lyrics. Many times

minor singers sing about love, that according to Perjuci’s opinion, song lyrics for children should be

relevant and revised, “so that they don’t create ideas of love between two adult people into children’s

minds” ends Perjuci.

Citizens and psychologist left in the middle

In contrary with children TV programme hostess, Rabije Alia a medical doctor and mother of two

children, talks about the bad representation of children in television and in the same time the impact

that this representation is reflected to her daughters.

“My daughters love to see television, especially the music. But many times, my older daughter asked

me to buy her makeup and clothes that doesn’t fit to her age”, says Alia.

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She thinks that her two daughters are affected directly from young children, since her older

daughter is five years old and she likes to imitate her favourites.

Dashamir Berxulli, a lecturer in University of Prishtina- Department of Psychology, except that

doesn’t like the way of children representation in media, he also thinks, that there are no programs

for children.

Berxulli says that there is a lack of programs for children and that media doesn’t consider children

as an important segment in content.

“The most important thing is that in the few programs for children, there is no quality. Beside this,

very often, children are used from the adults, in reaching their ambitions that in fact should be

considered as a kind of maltreatment”, adds Berxulli

In a country where no more than 10 years ago pictures of killed children from Serbian forces left in

the middle of field have been used as a tool for asking help, there are many things to be done for not

even showing them happy on TV without parents permission.

Bibliography

1. Child Protection Policy, British Broadcasting Corporation

2. Interview with Bashmir Xhemaj, Member of AGKP Board

3. Interview with Dashamir Berxulli, Lecturer in University of Prishtina, Department of

Psychology

4. Interview with Durime Perjuci – Elshani, Reposnsible person for Children’s Programme in

Kohavision

5. Interview with Rabije Alia, Medical Doctor and Mother

6. Press Code Of Kosova, Press Council of Kosova

7. Professional Standards of Radio Television ii Kosoves

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“Internet Censorship”

Jordan Youth Innovation Forum Mr. Mohammad Brakat Shehap

Ms. Afnan AlWahsh

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“The Role of the Media in Implementing and Internalizing Democracy”

Oyoun Masr Association Mr. Ahmed Magdy Gharib

Mr. Mohamed Elsayed Elkady

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WHAT WE HAVE DONE?

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THEMATIC PRESENTATION

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