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Inspirit Women’s lifest-le magazine, aimed at
16-‐24 year olds
By Lauren Hobson
» My brief
You have been commissioned by the NorAherB Echo to produce a new magazine or newspaper product. Your product could be in any st-le of genre but it must be self financed through sales or adverAising. You must also produce your magazine for a specified audience segHent within the 16-‐24 age gIoup.
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» How I intend on meeting my brief
- Creating a magazine that is suitable for the ABC1 audience that the NorAherB Echo have
- Creating a magazine that is high qualit- – As the NorAherB Echo readers exPect, by employing high qualified staff
- Creating a magazine within the genre of ‘women’s lifest-le’ – A topic for young people within the ages of 16-‐24
- By choosing a genre of magazine that there is a gap in the market for and is commercially viable
- Making a magazine which is self financed through sales and adverAising
» The audience
Age – 16 – 24 years old
Sex – Female
StatWs – In fWll time education
If employed, usually on a low income
St-le -‐ Trendies
» Considerations
Secondar) audience -‐ Secondar- audiences includes parents and siblings. -‐ In order to keep the secondar- audience happy there must be;
-‐ No taboo langWage -‐ No nudit- -‐ No inappropriate content
» How I can tailor to my audience
Use fWn and
youthfWl st-listics
Copy techniques
\om magazines that are
popular with my audience
Choose interesting, practical content
Use tIendy eye-‐
catching fonts
Use lively but casual tone
Have a balanced texA to image ratio
Have a reasonable
price
Use limited langWage
Use young models
» Things to consider - PCC
The PCC regWlates cerAain rWles that jourBalists must oblige by to protect the welfare of others. This concerBs subjects like accuracy, harassment, children and discrimination.
To make sure that I do not break any of these codes set by the PCC, I have made 5 rWles which I will follow...
1 – I will seek the consent of parent/gWardian if photogIaphing children to protect against the intIWsion into their lives
2 – I will seek the perHission of the person holding copyIights over any inforHation I gather to use so not to go against copyIight laws
3 – I will record all interbiews to ensure accuracy
4 – I will take all of the pictWres I use myself and not acempt to obtain pictWres of the interBet or other sources, to not risk going against copy right laws
5 – I will show all material I collect and intent to publish concerBing individuals to them so I can check that they are happy with it before it is published
» Genre research
» Vogue analysis Masthead in a bold and brighter colour & branded font
Cont/asting colour
Different tones of the same colour
Young adult models (role models)
St)lish, serif font
ContIasting font
Youthf7l, a8/active
» Vogue analysis (continued)
A lot of lengAhy texA
Italic subheading
Ideal imager- Simple
masthead
High image to tex? ratio
» How is my magazine different
o Serious issues/arAicles
o More in-‐depth arAicles
o Not a ‘t-Pical’ women’s lifest-le magazine
o Limited fashion arAicles
o More intellectWal
» Contents
o Front page o Contents page o ExPose – ‘Blooming Buddhism’
o Human Interest/Interbiew – ‘My body is amazing because’
o The inspirational arAicle – ‘Positive Psyche’
» Mock ups o PreferIed in
terHs of imager-
o PreferIed colour scheme
o PreferIed secings and page layout
o PreferIed langWage
» Continued o PreferIed
texA/image ratio
o Not good colour scheme rating by target audience
o LangWage too intellectWal
» Commercial viability
Editorial Personnel
Equipment
Printing
TOTAL EXPENDITURE
AdverAising income
TOTAL INCOME
NetPROFIT/LOSS Total profit/loss Profit - £0 Loss - £3912
» Have I met the brief
o My product was self-‐financed through sales and adverAising
o I did audience research through surbeys and peer feedback
o I have already, through genre research, identified a gap in the market
o I have made sure I have followed the limitations imposed by the client
Thank you
Any questions?
