Traffic Cam Overviewpresented by

3DMobileyes.com212-265-7264

A Traffic Application that DeliversConsumer Attention

Mobileyes is a proprietary software technology that creates and

distributes live video from traffic cameras to consumers’

mobile devices at no cost.

It is the only mobile software application that gives drivers direct

access to roadside traffic cameras in real time.

Provides a point of competitive distinction via value-added and

bundled service offering.

THE NATION’S TOP 100 TRAFFIC HEADACHES

The Nation’s Traffic Headaches

➡ In Houston, there are 9.5 miles of highway for every 10,000

drivers. (Forbes, April 2008)

➡ Atlanta is #1 in highway congestion with 26% of commuters

driving more than one hour each way to and from work. (Forbes,

April 2008)

➡ Drivers in L.A. spend an extra 3 DAYS commuting per year due

to traffic jams. (Forbes, April 2008)

➡ In Washington, D.C., a quarter of all commuters drive longer

than

20 minutes each way due to traffic congestion. (Forbes, April 2008)

The Nation’s Traffic Headaches

➡ Some 89% of Motown commuters drive to their jobs. (Forbes, April

2008)

➡ Nearly 3 million commuters drive in the NY metropolitan area

each and every day. (Forbes, April 2008)

➡ Gas prices are at record levels, approaching $40 per gallon

(well, almost)!

➡ The environmental consequence of cars idling in traffic has an

impact on everyone’s quality of life.

Mobileyes Service

➡ Through years of R&D, Mobileyes has developed a robust and proprietary content

management platform which delivers video programming to a wide variety of

wireless mobile devices.

‣ It is accessible on low-cost cellular telephones as well as wireless-enabled

portable digital assistants (PDAs) and the latest smart phones.

‣ It is available on virtually all wireless networks including AT&T/Cingular, Verizon

Wireless, Sprint/Nextel, T-Mobile and Alltel.

➡ Commercially launched in New York City, November 2006.

‣ Subsequent market launches include Houston, Indianapolis, Kansas City, Los

Angeles Washington, Detroit, Hartford and Knoxville with many more cities in

progress.

➡ Our goal is to expand the benefits of this service nationwide.

The Expanding Mobileyes Network

Audience Potential

➡ If there are 10,000 downloads of the Mobileyes application in

a city, and the typical commuter travels twice a day, with an

average view of 5 cameras per visit, then the opportunity to

see the advertisement is 10,000 users x 2 visits x 10 ads x 5

days per week = 1,000,000 potential impressions per week.

➡ 1,000,000 potential impressions per week x 4 weeks per

month = 4,000,000 per month.

Mobileyes Testimonials

The live traffic feeds on the Internet are gaining popularity with

drivers who make checking their route part of their daily commute.

“Thanks to a partnership between KSHB and a company called 3rd Dimension Inc., you

can get pictures of the intersection or interstate of your choice streamed to your

cell phone. Free.”Aaron Barnhart, Kansas City Star

“Our partnership with 3rd Dimension has broadened our efforts to serve the Houston area drivers,” said Dinah Massie Martinez,

public information officer of Houston TranStar. “Live video covering the roads and

highways in and out of Houston is now available instantly no matter where they are or time of day. This is just one more way we

can show our commitment to convenience and safety for area drivers.”

Dinah Martinez, Houston TranStar

“SOme of the cameras will show still pictures and update them often, while others

will show live video ... But all have the potential to inform, inspire and enrage”

Joseph Menn, LA Times

Easy Partnership

➡ A new advertising revenue opportunity (local and national market).

‣ Highly measurable campaign with click-through rates

‣ Attracts the highly elusive male 18-34 demographic

‣ Appeals to affluent consumer

‣ Increases opportunity for cross-selling among platforms (print, web, mobile, sponsorships,

etc.)

➡ Naming rights to the Mobileyes application

➡ Ongoing branding opportunities (logo/image) on all users’ mobile devices in the metro area

(your brand appears each time the application is used).

U.S. mobile ad market will grow from $33.2 million to $1.4 billion in 2012, a

compound annual growth rate of 112 percent. (Kelsey Group, 2008)

Easy Partnership

➡ Further branding and marketing opportunities based on local market contests and

other promotional activities developed by Mobileyes in cooperation with your

company.

➡ Publicity throughout the region as we work together to promote the application at

launch and beyond.

➡ Consumer appreciation

‣ Free service (though carrier data fees do apply)

‣ Easy to use interface

‣ Favorite camera locations can be stored under each number key on the cell

phone

tech talk

Fast and easy

➡ Call a dedicated number (877-880-ROAD) or go to a dedicated website (webs880.com) where

the user is asked to enter their cell number.

➡ A text message will be sent to the mobile device.

‣ Branded welcome screen

‣ Advertiser’s screen

‣ Real-time traffic camera

Smart Interface

Welcome ScreenThe welcome screen is displayed one time per

session as the application pulls the traffic camera

locations menu.

Camera Location MenuUsers can customize & save their camera locations

to fit their specific needs for convenience.

Users are able to view multiple camera locations

without having to restart a new session each time.

DOT attribution is included on this page, which

guarantees every user will be exposed to the

agency providing access to the cameras.

Live Traffic Camera ViewThe live traffic camera view delivers live, real-

time video images of local traffic conditions.

Users are able to view multiple camera locations

without having to restart a new session each

time.

A Traffic Application that Delivers Consumer Attention

LET’S GET STARTED