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NoProrogue.caA case study in social politics.
Who Am I?
• @ccarmichael
Day Job:
• Associate Secretary, Communications at The Presbyterian Church in Canada
Timeline Refresher
• Dec 30th – Prime Minister asks the Governor-General to prorogue parliament.
• Dec 30th – Christopher White creates Facebook Group called “The Long Parliament”
• Dec 31st – changes name to “Canadians Against Proroguing Parliament”
• Jan 5th – group has 20,000+ members.
• Jan 7th – NoProrogue.ca launches
The Nuts & Bolts
• WordPress, FTW!
• Key Plugins:
– Custom Registration
– Collaboration Emails
– Role Scoper
• Email Subscription (Feedburner)
– 236 email subscribers
Role Scoper
Very granular page-level access control.
So What Happened?
• In the first 5 days:– 40+ blog posts, 85+ comments, 35+ city
pages, 95+ contributors, 30,000+ pageviews
• Now:– 128 blog posts
– 70 city pages
– 239 registered users
– 464 comments
– 58,400 visits & 134,000 pageviews
Un-Organization
• no national rules– Ottawa & Montreal had leaders of opposition
speaking
– Toronto barred politicians from speaking
– some smaller rallies were organized by political parties, Council of Canadians, or labour unions
• Google Groups were primary means of collaboration– Google Wave was attempted but quickly abandoned
(learning curve)
The Media
• be helpful (about page, referrals)• If what you want to talk about is different than
what the media wants to talk about, the media wins
• don't fight a battle you can't win (the Haiti earthquake)
• varying degrees of media-savvy organizers– mix of politicos and students
• many local organizers had mid-term exams on the day before the rallies and were unavailable for media comment
About Page
Questions?
colincarmichael.ca/pcto2010