Вадим Хецуриани и Наталья Горобец о развитии ритейла в России

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  • Kantar Retail 2016

    Kantar Retail & TNS Russia

  • Kantar Retail 2016

    2

    ?

    Source: Wikipedia

  • Kantar Retail 2016

    3

    Source: Nielsen, TNS, TGI / Marketing Index , 2008-2015 H2

    Nielsen:

    56%

    48%

    TNS M-Index:

    +10pp,

    +8pp

    6 pp

    4pp

    2015 vs. 2008

    +9pp

    +4pp ,

  • Kantar Retail 2016

    4

    Source: Google

    Lucky Bags (Fukubukuro) promotion in GALLERIE, Osaka Japan

  • Kantar Retail 2016

    .

    ,

    Source: Kantar Retail store visits

  • Kantar Retail 2016

    6

    ,

    Source: Kantar Retail store visits

  • Kantar Retail 2016

    ,

    , ?

    Source: Kantar Retail store visits

    B

    C

    D

  • Kantar Retail 2016

    ?

    Source: Kantar Retail research, store visits and company reports

    ,

    ?

  • Kantar Retail 2016

    9

    , ,

    :

  • Kantar Retail 2016

    10

    Source: quotes.com

  • Kantar Retail 2016

    11

    Source: Kantar Retail research

    1.

    2.

    3.

    1.

    2. -

    3.

    4.

    1.

    2.

    3.

    ,

    ( )

    ,

  • Kantar Retail 2016

    pass to purchase

    Source: Kantar Retail research

    !!

  • Kantar Retail 2016

    Source: Kantar Retail research

  • Kantar Retail 2016

    14

    ,

    Source: Kantar Retail research

  • Kantar Retail 2016

    15

    Source: Kantar Retail research

  • Kantar Retail 2016

    16

    Source: Kantar Retail research

    ,

    ?

    ?

    shopper mission,

    ?

    shopper mission ?

    , ?

  • Kantar Retail 2016

    !

    Source: Kantar Retail research

    3.

    KPI

    1.

    ?

    ?

    2.

  • Kantar Retail 2016

    TNS

    KPI

  • Kantar Retail 2016 Kantar Retail 2016

    !

    +79150001471

    Vadim.khetsuriani@kantarretail.com