February 2016

Transforming Enterprise Wireless Access

Cisco Small Cells

Enterprise Wireless Access: the Gap

600% 2%More than Only

increase in data

traffic inside

buildings to 2020

of WW enterprise

buildings have

dedicated cellular

solutions

Sources: ABI Research 2016;

Market & Markets 2015; Infonetics 2015

The opportunity

$23bnmarket by 2020

ChurnSP risk

of unhappy users

• Complete access solution

• Consumed as IT

• Cost effective

• Deployed non-disruptively

• Under their control

RAN Deployment Model Doesn’t Match Enterprise Expectations

WantWhat enterprises

SellBuy

What SPs

Do

Enterprise

Cisco Brokers a New Marketplace

Mobile infrastructure packaged

into broader access solutions

Solution Innovation Value chain Disruption

+Sold to and deployed by

enterprises as IT projects

Cisco / SP

SPCisco

Nobody Can Do It Better than Us

51KEnterprise

channels

33MWi-Fi APs

installed

World’s Most

trusted enterprise

networking brand

295KEnterprise

customers

2 Routes to Market

Enterprise

Cisco Direct SP Enterprise Channel

Enterprise

SP SP

Enterprise

channel

Sell solution

cisco.com/go/smallcell