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Music Video Pitch Katie and Ciarra

Pre-Production Plannning - The Pitch

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1. Music Video PitchKatie and Ciarra 2. KC Productions 3. Basic InfoArtist: Demi LovatoSong: NightingaleWhy did we chose this song?- Emotional - allows us to create a good narrative.- not too long - people will stay interested in what we create.- isnt too focused on one object or idea- solo artist only need one actor 4. Video Narrative Short clip of argument Girl lies down Music begins Walking to dance studio Shows off emotions De-saturated until she starts dancing Colour is then brought back into video As she is dancing clips are being overlayed on the wall behind her 5. Location We are planning on filming in: Dance Studio Bedroom Street 6. Genre, Format and Rating Narrative and studio Argument between main actor and boyfriend Walking to dance studio Dancing and stumbling 7. Conventions In our music video we want to stick to theconventions of a pop music video. Based around a relationship Has a narrative Heavily edited predominantly jump cuts 8. Similar Videos Breathe slow Alesha Dixon narrative and studio based. The video is split 50/50, studio/narrative. 9. Similar Videos Hall of fame The Script ft. Will.i.am narrative/studio based de-saturated Most of it is in pale colours and to do with difficultiesin life. 10. Similar Videos Chandelier Sia studio based does not involve the artist. The video is all dancing 11. Creative Ideas Ghost Desaturating POV Overlaying 12. Target Audience Teenagers to young adults Chart listeners Pop fans Dancers Fans of the artist