Embed Size (px)
DESCRIPTION
Ever wonder if staging homes for the market helps sell them faster and for more money? Read this to see the 'Proof in the Pudding'!
Citation preview
Homestyling by Cathy
Home Staging & Re-designHelping you take your listing from
‘For Sale’ to ‘SOLD’
2
What is staging?
A couple of common misconceptions about home staging:
Staging is just decorating a house nicely. Actually, staging is the opposite of decorating. Decorating is very taste
specific whereas staging should appeal to the broadest market possible for the demographic.
Staging is expensive and not worth the money.Staging is an investment, not an expense. The ROI is significant when staged
by a stager.
Staging is: Preparing a house to make the best possible impression on the most
possible potential buyers to achieve the best possible selling price in the least possible time frame.
Primarily a marketing tool.
3
A little about me & my business
Cathy Tarrant CCSP
You may not have heard about me or my business, but I have been around for a couple of years. (Well, actually I have been around a good bit longer than that, but my business was established a little over 2 years ago).
I have always enjoyed design, decorating, real estate, photography, etc. When my family was almost grown up I went back to college and did an interior decorating program. In the fall of 2009 I enrolled in a home staging course which was being offered in St. John’s for the first time ever. After some intense hands on training, I wrote an exam and became a Canadian Certified Staging Professional (CCSP).
I love this work…so very different from my previous career in the medical field (which I also loved). It allows me to be creative, arrange my own schedule and most of all it allows me to be helpful in one of the most stressful times in peoples’ lives, selling/buying a house.
4
The following three slides show a house that had an accepted offer 3 days after staging. Previously on the
market, vacant, for several months.
Before After
5
Before After
6
Before After
7
This house sold the first week on the market (next 3 slides).
Before After
8
Before
9
After
10
Accepted offer first week on the market.
11
7 offers, sold above asking
12
Sold first day, multiple offers
13
Before
14
AfterSold first month - in the middle of winter
15
Before
16
AfterSold to first viewer after being staged.
17
Before
18
AfterSold first Open House, two days after it was staged.
19
Six benefits of working with a stager.
1. I can help increase your revenue. Staged homes sell, generally speaking, twice as fast as comparable un-staged homes and usually for more money. Less marketing expenses, a higher selling price and less chance of a price reduction means more money in YOUR pocket.
2. I can save you time. I can meet with your clients at your request before the home goes on the market and do a consultation…outlining all the recommendations to help them sell their home quickly and for top dollar. This can free up a lot of your time to pursue other leads and aspects of your business.
3. I can save you the STRESS of telling your clients that their home needs work, cleaning , etc. Sometimes this can become very awkward, but Certified Staging Professionals are trained to handle such situations. Let me do the ‘dirty work’ for you!
20
4. I can help you achieve a great reputation as a Realtor whose listing always show well (and sell quickly).
5. I can provide you with good quality photos for the listing AFTER the house has been staged.
6. I can send you referrals. Often my clients ask me to recommend an agent. Of course I recommend those who use my services.
21
2011 Vacant and Occupied Homes Previously on the Market In The United States
12 month study by RESA
We studied 174 homes previously on the market on average 156 days before the homeowners gave up trying to sell on their own and called in a professional home stager. Those same homes were staged, relisted and sold on average in 42 days after staging. This is 73% less time on the market.
We also studied 410 homes that were staged before they went on the market and sold in 42 days on average after staging.
Our study proves it does not benefit the homeowner to list their property first to see if it will sell. When they invest in staging before listing, they sell 79% faster.
22
How much money could you save by staging your home before listing?
The Real Estate Staging Association® (RESA®) study shows 174 homeowners had their property on the market on average of 156 days before they decided to stage. 156 days = 5 1/2 months!!!
Those same homes were staged and sold in 42 days on average after staging. This is 73% less time on the market.
As an example, using this formula you can determine approximately how much money you will continue to spend while your home is on the market un-staged.
If your mortgage is : $1800.00 If your expenses are: $300.00Total carrying cost per month: $2,100.00
Our study shows home owners had their property on the market for an average of 5 1/2 months.
23
Since you can’t pay half a months mortgage we will round this up to 6 months $2,100.00 X 6 months = $12,600.00 in expenses.
Had those homeowners staged first, their time on market would have been cut by 139 days on average (4 months). $2,100.00 x 4 months= $8,400.00Staging their homes first would have saved them $ 8,400.00.
These numbers are all relative to individual mortgage and expenses.
Use this simple formula to determine how much you will save by staging your home or listing before putting it on the market:
Mortgage + expenses (utilities etc.) = Monthly expenses
Monthly expenses X 6 months (avg. time un-staged) = Cost to list house un-staged
Savings: Expenses x 4 months (average time on market reduced) – staging fee = Savings if you stage your house first!
** If you have a price reduction you can also add that into the loss you are taking by listing a property un-staged
24
A Few Facts to Help You!
Usually the home owner pays for the actual hands-on staging. Occasionally a Realtor will pay in certain circumstances.
Often, the Realtor will pay for a consultation ($180). Sometimes I get calls for staging directly from the home sellers, looking for a consultation…which means, of course, that they pay for it.
I stage both occupied and vacant homes.
My service is all inclusive….the price I quote you will include sourcing, rental furniture from the rental companies, rentals of accessories and small furniture items from Homestyling by Cathy, delivery fees, labour (hands-on staging), taxes, de-staging and return of items to the source. You will have to do nothing, just come and check it out when I am finished.
