How Japan Becomes TOP 3 Overseas Property Investment Market in Hong Kong by iProperty Group

ABOUT IPROPERTY HONG KONG

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OQPQNB

• Founded in 1999, Hong Kong’s No.1 property website

• Chinese audience focus • Mid to up market • Over 10M+ PV & 800K UV with 1M search monthly

• 120K registered members

• Founded in 2004 • 43+ expos organization experience • 500 renowned property experts • 1,600 strategic partners • 130,000 property investors

•  Founded in 2005 •  Hong Kong’s leading bilingual property

magazine •  Audiences are mainly affluent people

and expats •  Provide high-end property and overseas

investment information

Brands of iProperty Hong Kong

Comprehensive Event

Management

Cross Media AdverIsing PlaJorm

Media Buy Digital Publishing

Unit Sale Agent Partnership

video

Partner with property agent to provide sale

force

Connecting to potential property buyers to world-wide developers

Online to Offline (O2O) Marketing Solutions and Services

Backdrop Design & Production

Print Ad

Banner Ad

eDM

RSVP Design

Facebook Feed

Backdrop & Promotions

Event Highlights

How did Japan become one of the top property investment hotspots for Hongkongers? - Key learnings about tackling Hong Kong investors

Over 20 years Stagnancy in JAPAN Economy

•  Fastest Aging

•  Low Birth Rate

•  Stagnant Economy

Over 40 years Drops in JAPAN Birth Rate

Weak Internal Demand, Japanese Developers Look for More Overseas Sales

https://www.nri.com/~/media/PDF/jp/opinion/r_report/kinyu_keizai/japanreport2015_en.pdf, page 45

Strong Rental Demand Prevails Increasing Rental Demand & Yield & New Development Energies

Tokyo Olympics 2020 + Casino

Japan Jumped from Rank 10 to Rank 1

Yen Depreciations – Draw More Tourists AND Property Investors

Affordable and More Spacious + Permanent Ownership Yet for Asian buyers, Japan remains inexpensive. In 2014, Hong Kong’s median price was HK$4.9 million (US$630,000), more than 160 percent higher than the price of comparable properIes in Tokyo and Yokohama.

66.89m2 apartment near Akihabara StaIon

28.7m2 apartment in Kennedy Town

Same Price

SAME PRICE – 3-Time More SPACE in JAPAN Metro Areas

HONG KONG

JAPAN

HOW TO TACKLE HONG KONG INVESTORS?

Understanding What They Want

Guaranteed Yield

Sufficient Information

One-stop Solution

Smart Investment

Knowledge Support

Easy Management

Tips For Catering HK Investors

•  BRAND Focus | SophisIcated Buyers

•  Project Highlights | PragmaIc Buyers

•  Invest Tips | SMART Buyers

•  One-‐stop | Hassel-‐Free Buyers

The ‘Right’ Projects Sell Faster in the Market What is your target price range?

GoHome SenIment Survey 2016 H1

•  41% of the respondents show they prefer property value of the range from HKD1M to 3M.

GoHome Sentiment Survey – Know WHAT HK Property Investors Want

How Did You Purchase Overseas ProperIes?


•  33% overseas property buyers finished the deals via Expos, Private Events and exhibiIons;

•  27% via Online

GoHome Sentiment Survey – Know WHAT HK Property Investors Want

The ‘Right’ Channels Sell Faster in the Market

Provide Content Marketing Solution Based On Market Intelligence

Professional EvaluaIon

Extensive Resources

One-‐stop SoluIon Covering Online/Offline

Content markeIng uIlizing brands of

GoHome, Squarefoot, Smart Expo

Bring Exposures

TransacIons +

JP Developers

IPP HK

Sharing needs & expectaIons

EXPO Content: SMARTExpo Thematic Seminar

Aber their seminar presentaIon, Japan Hana Real Estate was inundated with potenIal buyers at their booth. The client was so busy that they remained in their booth for addiIonal one hour dealing with interested parIes. Testimonial: https://www.youtube.com/watch?v=5Lb56tnBaVk

SMART Nov 2015 Expo – HK

Brand Exposure | Lead GeneraIon

Offline: SMARTExpo Booth as an Extension to the Thematic Seminars

Lead GeneraIon & Conversions

Offline: Integrated Marketing Campaign – Wrapper + Cover Story

Opinion Leading: Curated Japan as hot property

investment market

Content: Japan Property Features in Squarefoot

•  Full page ad •  Half page ad •  Advertorials of Japan ProperIes

Offline: Integrated Marketing Campaign – Thematic Content Series

Brand Awards Platform

•  Grand Award Ceremony •  Dedicated mini site for winner •  TVC promoIon •  Newspapers & SEM Media Buy

Stay Authoritative: Awards for Outstanding Players – Developers & Projects

Branded Channel Online: Banner and Listings for More Exposures and Conversions

•  GoHome website banners •  Property lisIngs

Visualize Your Project

iGoggle

Digital Publishing

360° Property Videos

School Networks

& Neighbor-

hoods

Interactive Floor Plan

& Interior Design

3D Virtual Reality Tours

Online: 3D Visual – Let Investors “See” Your Project Anyplace Anywhere

JAPAN Jumps from Rank 9 to Rank 3


Which country’s property are you interested in?

•  iProperty HK conducts senIment survey twice per year to test the most updated market senIments

•  Japan has jumped from the 9th interested country in 2015 H1 survey to 3rd most countries preferred by Hong Kong buyers in 2016 H1 survey.


RESULT – JAPAN Outpaces UK as one of the most invested…

A REGIONAL PROPERTY TV PROGRAM

Especially for Malaysian Developers – Opportunity ONE

What else could be more Persuasive Branding than get A-‐list celebriIes introduce your property project in an innovaIve lifestyle property program?

Hong Kong

Shanghai

Singapore

Perth

Osaka

Bangkok

Extensive Coverage Various Destinations Featuring different culture

Presenting Overseas Property Investment

Big Picture

•  HK – Mainland Chinese buyers •  SH – Overseas Chinese buyers •  PERTH – HK/Mainland Chinese buyers •  BKK – HK/Macau buyers •  OSAKA– HK/Mainland Chinese buyers •  SG – Mainland Chinese buyers

Targeting Different Markets:

13 Episodes Mandarin with Subtitles to reach

1.3 Billion Chinese Audience!!! Broadcast on most popular

Satellite TV Channel / Leading Video Website Covering cities of

Hong Kong, Shanghai, Singapore, Bangkok, Perth, Osaka

and popular APAC cities…

Each episode will have One/A pair of

Signature Guest as Buyer

Renowned Star as Emcee Local Contact as Host

This program is targeting

Various Property Buyers Intended to showcase

World’s Premium Properties and reflect

Diverse culture of different cities

To discuss Practical Issues that come across in property transactions

which will surely arise Great Echoes in publics

The audience could take part in the program via SOCIAL MEDIA They could send LEADS for more project information

Villa Normal Size Apartment

Serviced Apartment

Mega House Mini Apartment Houses

A Wide Range of Property Type

APPROACH WORLD CLASS FURNITURE

WHOLESELLER Special Business Tour

Especially for Malaysian Developers – Opportunity TWO

The furniture capital of China

Dongguan’s furniture manufacturing business has seen rapid development in recent years, posiIoning itself as a true industry pioneer in terms of quality, brand awareness and design, comparable to leading internaIonal manufacturers. Located in Houjie, Dongguan, FFEP covers a total space of 1,300,000 m2, with 400,000 m2 dedicated to Phase I -‐ FFEP’s flagship establishment, which assigns 70,000 m2 to the InternaIonal DecoraIons Centre.

FAMOUS FURNISHINGS EXPO PARK (FFEP)

•  500 furniture brands from all over China and overseas, offering customers an internaIonal array of high-‐caliber home décor products at direct-‐selling prices.

•  Over 1,000 renowned brands directly interact with more than a hundred thousand professional buyers from over 150 countries in FFEP’s bi-‐annual InternaIonal Famous Furniture Fair

In FFEP, You Get Direct-selling Prices

BEST PRICE GURANTEE FOR MALAYSIA DEVELOPERS

FFEP Business Tour Offer

•  Three-‐day-‐trip to FFEP in China •  Free returned air Icket to Guangzhou

from KL •  Two nights of 5-‐star hotel room

including breakfast/lunch/networking dinner

•  Local transportaIon •  Strategic partnership opportuniIes with

FFEP •  Free media exposure in signing

ceremony for China market

This tour includes Tour Value:

RM 100,000/pax

CONTACT US FOR DETAILS

SNAPSHOT

Thank You

Appendix Case Studies

CASE STUDY Rich More Group Thailand property agent SMART Marketing Partner: • Use of Hong Kong data for eDM • Social Media recommendation and arrangement

•  FP Squarefoot magazine (English) •  QP The Standard (English) •  JP Headline Daily (Chinese) •  JP Sing Tao Daily Chinese)

Results 55 attendees HK$26M of concluded property sales

CASE STUDY Daniel Mark Harrison & Co. SMART Expo Hong Kong Nov 2015: 18 sqm booth participation to launched new development in North West of England. Targeting new style of investment – renovated building into affordable lifestyle living. SMART was able to bring in individual investors as well as agents each bringing in around 20 potential buyers. Results • Over 3,000 potential buyers over 2 days • Sales lead generated estimated 80 percent successful conversion

Video Testimony https://www.youtube.com/watch?v=qRMJIWU_vzc

Daniel Mark Harrison Founder, President & CEO

CASE STUDY Inspiration Asia Promotion and Sales of Berlin Property SMART Expo Hong Kong Nov 2015: Booth participation coupled with educational seminar presentation on Berlin – Europe’s New Investment Capital. SMART was able to bring in the right target individual investors that suited Inspiration Asia’s project budget. Results • Generated a lot of sales leads and traction leading to both onsite deals and post event contractual sales.

Video Testimony https://www.youtube.com/watch?v=E8uA2AW4ZvU

43

CASE STUDY Acchoir Full Private Event Management Services 1-Day Private Event with Hospitality Promoting Brisbane Property SMART provided its comprehensive Private Event Services from event’s concept to reality inclusive of venue selection, program rundown & agenda development, online and onsite registration management to full range marketing service incorporating digital, print and telemarketing all designed to drive interest and attendance. Results • 119 registered delegates exceeding client’s expectation

Case study 1.  Sales Force 2.  Promotion Channels 3.  On-target Customers 4.  Event Management 5.  Digital Publishing

1.  Event Management & Promotion Cost

2.  Commission Sharing

1.  Sales Force

1.  Commission 2.  Property Project

Agent Network

AOB

Desktop Portals and Mobile App • 23+ million monthly PV • 80% users come from Hong Kong, China, America, Malaysia, Singapore • 77% users of Squarefoot.com.hk with annual income of above HK$600,000 • 45% users of GoHome.com.hk with annual income of above HK$ 400,000 • 65% registered members are HK & overseas investors

Powerful Database • Segmented data ideal for targeting different level of investors • Available data includes owner information, historical transaction, property types, investment preference, etc • Not only empower the developers for planning new project but also help them locate the target buyers

Strong Social Media Network • IPP HK has well-managed social media fan pages on Facebook, Twitter, Instagram, Google+, Youtube, Weibo, WeChat • The followers on Facebook already exceeded 50,000 • Extensively targeting APAC property buyers

One-stop Digital Solution