The BLVD Transformation Project - City of Lancaster

The BLVD Transformation ProjectVern LawsonEconomic Development DirectorCity of Lancaster

Streetscape Before & After

The BLVD Core Before & After

BeX Site Before & After

Museum Site Before & After

BLVD Cinemas/Forge Site Before & After

Key Partnership: InSite Development

Target Tenant Mix

Commercial Property Improvement Program

•Grants of up to $40,000

•Redevelopment funding

•Matching contribution requirement

•Attracted 8 new businesses in the target tenant mix

•Supported upgrades for 3 existing businesses








Redevelopment Funds

$380,000

Private Funds$720,000

Investment Generated

Continuing Development




Key Partnership: The BLVD Association

Property-Based Improvement District (PBID)

30%

50%

18%

2%

PBID Funds

Clean & SafeMarketing & PromotionsAdvocacyContingency

Clean & Safe

Marketing & Promotions

Celebrate America on The BLVD

Streets of Lancaster Grand Prix

BooLVD Halloween & Harvest Festival

A Magical BLVD Christmas

•55 new businesses attracted since late 2009

•119% increase in revenue since 2007

•More than $135 million in private investment

•Over 1,900 jobs, including 800 permanent and 1,100 construction

By the Numbers

•Property values rose 5.9% from 2009 to 2013

•$280 million in overall economic output

•More than 165,000 square feet of commercial space constructed or rehabilitated

•Over 800 housing units constructed or rehabilitated

By the Numbers

An Award-Winning Downtown

• 2010 California Downtown Association Award: Streets of Lancaster Grand Prix

• 2011 American Public Works Association, High Desert Branch: Outstanding Project of the Year

• 2012 California Downtown Association Award: Physical Transformation

• 2012 California Redevelopment Association Award of Excellence: Community Revitalization

• 2012 National Award for Smart Growth Achievement: Overall Excellence

• 2013 International Downtown Association Pinnacle Award

Real Estate

The BLVD Transformation Project - City of Lancaster