Hispanic Retail 360 Summit

Presented by Carlos Gil

Question # 1

• What makes marketing to U.S. Hispanics different than general market consumers?

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The Hispanic Shopper

• 75% of Hispanic families sit down for a meal together every day

• Hispanics do more grocery shopping than the average U.S. shopper

• Once in-store, Hispanics spend 20% more during routine grocery trips

Question # 2

• What challenges have you faced, or are currently facing, with establishing a U.S. Hispanic digital marketing strategy

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Hispanic Consumers Online

• Hispanics are highly social online, 68.9% of Hispanics use social networks compared to 66.2 of the total U.S. population

• Brands such as Toyota and AT&T have a social media presence: Posts in Spanish, creative and messaging that resonates with U.S. Hispanics

• Connecting with U.S. Hispanics digitally allows your brand to build a connection through engagement and conversation thus leading to increased brand awareness, loyalty, and sales

Example: Winn-Dixie Latino

Question # 3

• How can you be more effective in reaching U.S. Hispanic consumers including Millennials?

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Reaching Hispanic Consumers

• The Hispanic population is the fast-growing and youngest segment of the U.S. population

• Hispanic shoppers seek value, leverage social to provide in-store savings through offers and coupons

• Use social media to provide recipes and DIY tips to drive in-store foot traffic and sales

• Connect with Hispanic consumers through their mobile phone: social media, website, text, app. Hispanics use smartphones while shopping higher than any other ethnic group.

Question # 4

• Which social media platforms are most effective for marketing to U.S. Hispanics and why?

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Social Media Platforms

• U.S. Hispanic users ranked as the second most active race on Twitter

• Pew Study: Among internet users, Latinos (68%) say they use social networking sites Twitter and Facebook

• Through Pinterest, brands can connect with Hispanic Mom’s seeking recipes leading to incremental in-store traffic

Let’s Connect!

LinkedIn.com/in/CarlosGilOnline

Twitter.com/CarlosGil83

Email: Carlos@carlosgil.biz

Source(s): http://www.emarketer.com/Article/Hispanic-Shoppers-Bring-Social-Mobile-Habits-Grocery-Aisle/1009839