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The Pharma industry is facing the problem of counterfeiting. The presentation highlight the need of an solution which can help authorities and companies in identification and authentication of counterfeit pharma drug.
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Pharmaceutical Export Promotion Council of India
Hyderabad
October 27th 2010
Holograms to authenticate and identify the counterfeit pharma export drugs
Presented by:
C S Jeena Secretary HOMAI
Page 2
Introduction to the Indian Hologram Industry
Hologram industry in India is a mature and established industry
The industry has as Association called Hologram Manufacturers Association of India (HoMAI)
Capital Employed more than Rs. 150 Crores
Industry turnover for security holograms more than Rs. 250 Crores
At least 4000 applications currently in the country
Several leading brands across every possible industry segment
A host of applications in the Government sector such as Excise Labels, Voter’s ID Cards, Driving Licenses
India is also emerging as a big exporter of security hologram
Page 3
Objective and Solution
The Objective
Clear identification of products through their origin, identity, destination or any characteristics by visual or digital mechanism = Identify and Track
Solution
Pharmaceutical products entail multi-level handling – so the solution should
• facilitate multi level authentication and tracking
• be cost effective
• encourage easy identification at the PoS
Page 4
Hologram Technology
What is a hologram?
A laser created optical image device bearing diffractive elements due to surface relief, and has variable optical information:
• exhibits variable colors (rainbow)
• variable image content
• image can be animated
• image can appear as stereoscopic
Page 5
Flow of hologram production?
Design & Planning
Artwork Preparation
Hologram Mastering
Proof
Mass Production
Post Processing & Inspection
Delivery
Approx
3-4
weeks
Approx
2-3
weeks
a) From Laser
a.1) 2D-3D Hologram
a.2) Dot-Matrix
a.3) Lithographic
b) From E-beam lithography
c) Combination of both
Hologram Technology
Page 6
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Extremely difficult to copy, and should be tamper evident
Page 7
Hologram - Extremely difficult to copy
Impossible to copy with a scanner/color copier or any other mode
Impossible to imitate with standard printing technologies
Has a high degree of tamper evident properties
Other deterrents
Requirement of high technology equipment
Traceability of hologram origination machine
Incorporation of taggant in raw materials
Page 8
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 9
Hologram – Easy to Identify
Facilitate product level authentication
Easy to identify as it stands out against conventional printed matter
Most used & publicly recognised overt feature for authentication
Consumer education on the features in the hologram help greatly
Page 10
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 11
Hologram – Multi Level Security
Conforms to the level of security features for authentication suggested by INTERPOL
Level 3 (Forensic features)
Level 2 (Covert features,
hidden information)
Level 1 (Overt features,
visual authentication)
Page 12
Level 1: Overt features
Overt features can be verified even by an untrained eye without any instruments
Level 1 (Visual
authentication)
•End Consumer
•Distributor and agents
•Drug Inspectors
•Custom Officials
•Officials of pharma companies
•Enforcement agencies
•Court of Law
Users
Hologram – Multi Level Security
Page 13
Overt Security features contd…
Shaped lens effect Switch effect
2D image to 3D image
Hologram – Multi Level Security
Page 14
Level 2 (Hidden
Information)
• Drug Inspectors
• Custom Officials
• Senior Officials
• Enforcement agencies
• Court of Law
Users
Level 2: Covert features
Covert features are invisible to the naked eye, but can be verified with the help of simple hand held instruments
Hologram – Multi Level Security
Hologram
with Micro Text
Hologram
with CLR
Hologram
with Raster Image
Page 15
Covert Security features contd…..
Micro text and nano text
100
micron
5 micron
Shaped pixel technology
Hologram – Multi Level Security
Page 16
Level 3 (Forensic
Information)
• Forensic experts
• Officials of HOMAI/IHMA/CIB/Interpol
• Senior Officials
• Enforcement agencies
• Court of Law
Users
Level 3: Forensic features
Features that are invisible to the naked eye, and can only be verified with the help of sophisticated instruments like Microscope and Spectrometers – typically in a laboratory
Hologram – Multi Level Security
Page 17
Examples of Forensic Security features
Hologram Fringes
Hologram – Multi Level Security
Page 18
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 19
Hologram – Integration with existing Packaging
Blister Packing
Bottles / Jars –
Plastic / Glass / Voiles
Tubes
Plastic Pouch
& Mono Carton
Page 20
Blister Packing
Holographic Strip
Label form
Full holographic
Aluminum Foil
Transparent blister PVC
Hologram – Integration with existing Packaging
Page 21
Bottles / Jars
Holographic Strip
Holographic Label form
Holographic Shrink Sleeves
Holographic Wads
Holographic Cap
Hologram – Integration with existing Packaging
Page 22
Tubes
Holographic Strip
Holographic Label
Hologram – Integration with existing Packaging
Page 23
Plastic Pouch and
mono cartons
Holographic
Strip
Holographic label
Full Holographic
laminate
Hologram – Integration with existing Packaging
Page 24
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Convenience of Authentication
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 25
Hologram – Convenience of Authentication
Overt
Security Features
Covert
Security Features
Forensic
Security Features
TOTAL SECURITY
AT ALL LEVELS
Enforcement Authorities
Manufacturers/ Trade Partners
Manufacturers/ Trade Partners
Enforcement Authorities
End-Users/ Consumers
Page 26
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Convenience of Authentication
Easy integration with other anti-counterfeit technologies
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 27
Hologram - Integration with Other Technologies
A hologram blends quite easily with other technologies – security printing can co-exist with holographic elements
Bar codes, RFiD and Digital Mass Encryption (DME) are examples of evolving technologies for Track and Trace
All these technologies involve using alphanumeric codes to identify a particular product
A hologram itself can be marked with any kind of codes required by these technologies
Even if there was another label that will carry such codes, then a hologram can be applied on these labels as a patch or stripe
The label carries codes and data for online verification, and the hologram establishes the Visual security at three levels – Overt, Covert and Forensic
So a hologram co-exists with other technologies for Track and Trace
Page 28
Hologram - Integration with Other Technologies
Page 29
Holographic Component for
Visual verification
Code for Digital
verification
2D Barcode For scanning convenience
Hologram - Integration with Other Technologies
Page 30
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Convenience of Authentication
Easy integration with other anti-counterfeit technologies
Continuous Innovation, Advancement and R&D
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 31
Hologram – Innovation, Advancement, R&D
Optical Features:
New origination technologies
Current generation of holograms produced at 100,000 dpi resolution
New optical effects such as:
• Shaped Lenses
• Achromatic Images
• 3D to 2D switch effects
Processing and Materials
Demetalization
Color Shifting effects
Foil material
Page 32
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Convenience of Authentication
Easy integration with other anti-counterfeit technologies
Continuous Innovation, Advancement and R&D
Regulated, Organized, Ethical and monitored industry
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 33
Hologram – A Regulated and Ethical industry
Strictly follows the Code of Practice of its Industry Association HOMAI
Also follow the IHMA Code of Conduct
Only security printing industry to have an Image Register
Counterfeiting Intelligence Bureau (CIB) under International Chamber of Commerce, London, (ICC) maintains the Hologram Image Register
Close monitoring with China Anti-counterfeiting Association (CATA)
Page 34
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Convenience of Authentication
Easy integration with other anti-counterfeit technologies
Continuous Innovation, Advancement and R&D
Regulated, Organized, Ethical and monitored industry
Cost effective
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 35
Holography is a very cost effective solution anti-counterfeit
technology which can be integrated with any product packaging
at a reasonable price such as
Holographic Tamper Evident Label 1 X 1 inch = 15 paise
Holographic Stamping Foil 10 mm x 10 mm = 10 paise
*The cost depends on various other factors such as size, types
of security features, blending technology and as per quantity
etc…..
Hologram – Cost Effective
Page 36
Extremely difficult to copy, and should be tamper evident
Easy identification by users, facilitate product level authentication
Provide multi-layered security features
Easy integration with primary and secondary packaging
Convenience of Authentication
Easy integration with other anti-counterfeit technologies
Continuous Innovation, Advancement and R&D
Regulated, Organized, Ethical and monitored industry
Cost effective
Logistics and Scalability
Considerations for selection of Anti-counterfeiting technology for Pharmaceutical industry
Page 37
Hologram – Logistics and Scalability
There are several established manufacturers of security holograms in India
The industry has already developed several applications for the Pharmaceutical industry – No Learning Curve
The installed capacities are quite significant, and can be ramped up at short notice
The footprint of the industry is national – hologram manufacturing units are all over the country
Page 38
Conclusion
The hologram is widely regarded as the primary visual authenticator
Because of the advantages discussed earlier, it seems like a tailor made solution for the Pharmaceutical industry
Several pharmaceutical companies have adopted this product, no reason why it cannot be taken up as an industry initiative against counterfeit
Our industry would be happy to co-ordinate with your Council or any of your members to get into trials of any kind
Page 39
Thank You!
Thank you for your time and attention.
For more information please contact us:
C S Jeena
Secretary HoMAI Mobile: +9198182 81116 [email protected]
