LIDAGONG

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I N T R O D U C I N G J O H N G Y U

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IOT

/ CO-WORK

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Contents

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# 2014.9.22 2014.12.22 C-Lab2015.1.27 2015.2CD1 2,0002015.4CD1 2 8,0002015.6CD1 3 12015.7.11/ 2015.9 2

CD1 3,90064085.9%14.1% 1 :1,000 : 4,540

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Photographer Designer (3)

Marketer Production managerCEOMarketingDesignResearch Agency Floor Sales manager Shopmall managerSalesMarketing Partner

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2.

# 20~40 (, ) , TUMI, , 20~30 Needs Stage 4. Brand ConceptStage 3. Opportunity & IdeaStage 2. Understanding & InsightStage 1. DiscoveryUser Needs Ethnography spot (, , Caf )In-depth Interview20 ~30 Sample size : 8User Insight Insight Workshop(User Persona / UX Journey) , UX Journey , Insight Creative Workshop Idea 3.5 hours Workshop ( 7~10) Expert Workshop 3~5 (, )( Consumer , Design Thinking )

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1 TUMI, , Needs

Formal Style , , Agency , , Identity ( , , Limited item, etc) 1 Target 2 TargetTUMI, & Target , Agency (*2015, The Idea Group )

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(*2015, The Idea Group )

Consumer Needs ( )

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( ) , ( : ) / / : , simple, flexible(*2015, The Idea Group )

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Young professionalMen (80%) & women (20%)

Medium-upper social classes

Well educated

Always on the go commuters,Frequent flyers

Tech savvy

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3.

# Simple & Flexible

BUSINESS FRIENDLYORGANIZATIONHIGH QUALITY DETAILSIMPLE STYLEG L O B A L C I T I E S

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BRAND POSITIONING

TUMI

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Backpack Over The Counter Lifestyle Duffle bag Pouch

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143 (1 for 3) Make your daily life Simple

messenger

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Tote Smart Experience Solution

Cross bag Sling bag Card purse

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PILLBAG

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IOT

johngyu-IoT .BlueTooth 4.0 3 . Low battery . . ( ~ 70m ) johngyu-IoT, . .

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Case 1

- . . . johngyu-IoT . . . . . .

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Case 2

- . - . johngyu-IoT . . . .

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Case 3

. johngyu-IoT . . .

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Case 4

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Case 5 . ., .

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FORM YKK EXCELLA NATURAL LEATHERSUEDE

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Yoonbosun gil jongro seoul korea 11.07.2015, Traffic , 1

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4.

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PRODUCT

NEWYORK LINE (2015) TOKYO OTHER CITIES LINE (2016)

LINE-UP NFC Smart Warming Sheet ( - (Fieberlogie) )

R&D (New Tech.)

MARKETING

FACEBOOK PINTEREST INSTAGRAM TUMBLR

SNS / On-line DRAMA ( ) MAGAZINE (GQ ) K SEASON 7

PPL/CHANNEL

29cm() 2(), 3 ,

KOREA , SHOPMALL

GLOBAL

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- GS cctv ( ) CCTV CCTV , CCTV .

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- Medi Tab Box ( ) , , (, , ) .

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- LGTV (Smart Thinq)

IoT(m2m) LG,LGCNS CES wifi, IR TV , , LG .

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THANK YOU

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