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www.nordkapp.fi @Nordkapp Mobile Wallet Pivo Service Design Achievement 2014 Sami Niemelä Creative Director [email protected] @samin Jussi Juntunen Service Designer [email protected] #sda15

Building Pivo, the Finnish mobile wallet - Nordkapp - #sda15

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OP-Pohjola, the largest national bank has a long history of innovation and firsts. In late 2012 the bank set its sights on an application which sets a whole new standard on personal financial services. The result is Pivo, an app that in less than six months from the release climbed on top of the Finnish app store and claimed the spot of most used banking app in the country. Pivo's unique selling point — a beautiful and effortess way to follow and understand one's own daily consumption and tap into various offers and loyalty programs at once.

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Page 1: Building Pivo, the Finnish mobile wallet - Nordkapp - #sda15

www.nordkapp.fi@Nordkapp

Mobile Wallet Pivo Service Design Achievement 2014

Sami Niemelä Creative Director [email protected] @samin

Jussi Juntunen Service Designer [email protected]

#sda15

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www.nordkapp.fi@Nordkapp

Nordkapp designs products and services which help our clients turn the internet into business and experiences people love to interact with.

Nordkapp auttaa asiakkaitaan muotoilemaan internetistä liiketoimintaa, kuluttajapalveluita ja sovelluksia joita ihmiset haluavat käyttää päivittäin.

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www.nordkapp.fi@Nordkapp

OldService Design Product Design

Why

What we do?

HowWhat

Insightful Strategic Visionary

Lean Shipping Detailed

Conceptual Inventive

Forward looking

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www.nordkapp.fi@Nordkapp

Selected clients

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Jussi Juntunen Service Designer

Sami Niemelä Visual Lead, Product Design

Jukka Koops, Timo Rostedt: Visual Design

tReeta Laamo / Redanblue, icon production

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Product owner Design & development

1.0 Product Design Visual Design

Marketing Naming

Visual IdentityMedia agency

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PO-TEAM Kristian Luoma Tuomas Jomppanen Jussi Juntunen Hanna Huusko Laura Kanniainen SOCIAL MEDIA Heli Piilola GRAPHICS Veera Lindholm ARCHITECT Petri Liimatta

iOS CLIENT Antti Laitala ANDROID CLIENT Niko Rehnbäck Antti Kauppila WP CLIENT Johannes Tuomela Johannes Niemelä Markus Mörsky

CORE SERVER Janne Lukkari Sami Setämaa Jukka Tuohimaa PARTNER SERVER Marko Taponen Inka Piippo Mika Lackman Jukka-Pekka Heikura Sami Iljin Mauno Vähä TESTING Mikko Valkama Pekka Mäki-Asiala Satu Parkkila Jukka Väyrynen

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FINNISH MOBILE WALLET

PLATFORM FOR MOBILE PAYMENTS

FOCUS ON PURCHASE MOMENT, BEFORE AND AFTER ACTUAL PAYMENT

ONE COMMON BRAND FOR OTHER BANKS AND PARTNERS TO JOIN

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NO BUREAUCRACY NO HIERARCHY NO PROCESS NO BRAND NO NAME NO STYLE

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INTERVIEWS USABILITY TESTS CONCEPT VALIDATIONS CONTINUING FEEDBACK

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THE UI IS THE PRODUCT

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ARTICULATED VISION FROM DAY 1.

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WELL DESIGNED

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HUMAN

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INTELLIGENT

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CREDIBLE

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1.0 LAUNCH: MAY 2013

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“One of the best and most useful apps

I've seen. You'd think you don't spend

any money but good thing Pivo tells

the real truth!"

—an iPhone Pivo user

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350 000OVERDOWNLOADS

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RIGHT PEOPLE DOING RIGHT THINGS LIGHT PROCESS/DOCUMENTATION PASSION FOR THE PRODUCT FREQUENT USER RESEARCH FAIL FAST, FAIL OFTEN WORK CULTURE STRONG VISION

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1.0 2.0 …

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www.nordkapp.fi@Nordkapp

Thank you!

Sami Niemelä Creative Director [email protected] @samin

Jussi Juntunen Service Designer [email protected]