SEMINAROn

White Gold Project

Submitted To:

Dr. VishakhaBansal

Asst. Prof.HECM

Submitted By:

Ms. NishuKanwar

Bhati.M.Sc. Scholar

HECM

17/08/2013 2Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

WHITE GOLD PROJECT

An Hatsun Agro Initiative

Dairy farming is a class of agricultural, or

an animal husbandry, enterprise, for long-term

production of milk, usually from dairy cows but also

from goats, sheep and camels, which may be either

processed on-site or transported to

a dairy factory for processing and eventual

retail sale.

DAIRY FARMING

17/08/2013 3Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

India is the world's largest milk producer.

India accounts for 17 per cent of the global milk output.

India owns the largest livestock population in the world.

57% of the world buffalo population ;16 % of the cattle population.

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MPUAT

HATSUN AGRO

Largest private sector dairy Company in India based in Chennai

Was founded by R. G. Chandramogan

Started in the year 1986

17/08/2013 5Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

17/08/2013 6Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

HATSUN NETWORK ACROSS GLOBE

17/08/2013 Nishu Kanwar Bhati, M.Sc HECM,

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Hatsun Network in India

Chennai based Agro product industry,spread prominently in southern India…In the states of

Tamil Nadu

AndhraPradesh

Karnataka

Kerela

Goa

Dairy ingredients exported to 38 countries in the American, Middle East and South East Asian Markets.

Holds various Quality Standard Certifications including the prestigious ISO 9001 & ISO 22000.

Producing and marketing a wide range of Dairy Products – Dairy Whitener, Skimmed Milk Powder, Agmark Certified Ghee, Butter, Cooking Butter, Milk, Varieties of Curd, Paneerand Buttermilk through the Brand Hatsun Milk & Milk Products

Arun Icecreams and Arokya Milk-- India's largest private sector milk brand .

Arun Icecreams, the Largest Selling Ice Cream in South India .

17/08/2013 8Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

WHITE GOLD PROJECT

Increased Fodder

Productivity

Enhancing Dairy

Farming

IncreasedMilk

Production

17/08/2013 9Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

The project aims……..

At reducing the cost of production for every dairy farmer

Increasing the average yield of milk

Cutting labour costs and ensuring partial mechanization.

Improving the life cycle of the cows by artificial insemination with improved breads

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MPUAT

17/08/2013 11Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

•Clean and safe milk production, for both farmer and consumer.

•Enhancing farm income through increased milk production per cow and per acre of land.

•Holistic approach towards maximization of 'on farm' fodder production, feeding and animal husbandry.

•Adoption of sustainable and scientific farm practices

30% water saving using rain guns, reduces

nutrient leaching into the water ways.

Timely farm operations to enhance yield

Soil testing to reduce overuse of fertilizer

Objectives

17/08/2013 12Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

•Improved labour efficiency

Employing one man and one woman

for 30-40 animals

Unskilled to multiple-skilled

manpower

•Partial mechanization of farm and dairy operations

Milking machine, fodder harvester,

chopping machine, rain gun, wheel

borrows

•Animal health care

Help for the selection of animals

Reduce animal stress

One calf every year

Use of required nutrients to

maximise crop yields

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MPUAT

•Hatsun R & D and farmer education and training programs

Introducing new fodder varieties and

new technologies

Calling in farmers for training programs

"Hatsun Speaks" a Tamil Newsletter is

circulated to all Hatsun producers

periodically with new ideas, v innovating

technologies and advice on relevant

Agronomy and Animal Husbandry

practices.

Prolong peak yielding period

Balanced feeding around the year

17/08/2013 14Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

Farm Structure

The main features of the project mini white gold Hatsun Model Farms include:

Two acres of land for on farm fodder production

An optimal of 10 animals.

Five acres of land for a farm fodder production

A minimum of 25 animals, optimal is 30-40 animals

Agronomy and veterinary assistance from first planning, to shed

modeling, to animal selection, to feeding program.

Free advice and direction every step of the way

24 hours green fodder and water

Partial mechanization of the farm17/08/2013 15Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

Joining Norms

•200- 220 ltr/day

•Nominal interest rates

•Deeply interested

•Minimum 5 acres

Land Holdings

Farmers Interest

Profit Assured

Bank Assistance

17/08/2013 16Nishu Kanwar Bhati, M.Sc HECM,

MPUAT

17/08/2013 17Nishu Kanwar Bhati, M.Sc HECM,

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S

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17/08/2013 Nishu Kanwar Bhati, M.Sc HECM,

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Conclusion : A Lucrative Approach

Livelihood security

+

Income Stability

Government

NGOs

SHGs and cooperatives

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