PowerPoint
2017
73
: , 20162 30: comScore, 2015 30 -
3 : , 2016
9,5
5,4
: Gemius (desktop), 2016
(desktop)
5,4
(desktop)
3
Facebook(desktop)
2,1
#
: Gemius (desktop), 2016
6,5
C 1 .
#
6 : , MAU, 2016
9 535 887
1 295 011
352 262
2 710 748
1 414 364
298 828
2 386 896
1 288 197
278 475
2 425 940
869 280
197 947
1 498 430
650 997
240 237
1 583 440
492 918
239 456
1 494 153
7 ?5060,6% 39,4% 35 : , 20156-11 12-17 17-25 26-35 36-45 46-55
56-65
8 ?
63,6% 36,4%
: , 20166-11 12-17 17-25 26-35 36-45 46-55 56-65
2%1,5%
3,3%2%
6,9%3%
18,9%9,7%
15,1%9,7%
9,2%5,7%
5,7%3%
9
27
64% : , 2016
10
4,7
49% : , 2016
11
27,8 1 2015 Android iOS: AppAnie, 2016: Google Play Market,
2015: App Store, 2015
12 : , 2016
4550 Android Apple
13
: , MAU, 201625% 26% 48%
14 18,318035030012: , 2015 mn
1
#
,
#
GIF-
2
5
4
1
3
#
. iframe
#
.
#
. Lamoda
#
.
#
. MEGOGO
#
.
#
.
#
2
27
350 : , 2016
,
OK Live
28
24, LIFENEWS, , , 24 4
C 1 , : comScore, 2016
29
51% 63%: comScore VMX, Desktop-Only, Odnoklassniki by Total
Unique Visitors (000), Total Audience, Russian Federation, 2015
2016
#
48% : , 2016
#
30% : , 2015 - 2016
RTMP-
OK Live
#
OK Live ( OK Live - desktop / mob)
#
OK Live
175
'
2-4
/
#
154Nescafe
#
3
37
DesktopDesktopDesktopDesktopDesktopDesktopDesktop
MobileMobileMobileMobileMob
Mobile
38 , , , , . 1324
39 CRM
40
41 9075 (desktop) 240400 (desktop)
Desktop
12
:
42Pre-roll
Desktop
Mobile
3,66 : RB, 2017
:
3,73 : RB, 2017
#
44
:6,3 7 : myTarget, 2017
:
2,8: myTarget, 2017
7
#
4
: 3,62 : 3 : +15,3% : +15% : 2,5%CPC: 3,5
240400 1080607 2555
#
: 320 768CTR: 2,3%CPC: 0,52 1 : 14 15 % 1080607 20-45
#
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