Embed Size (px)
Citation preview
June 7, 2014
Presented by Claire Faucett, Owner, engage5w, an integrated digital media agency with a passion for social media
Create eye-catching contentfor your social media channels
Know your audience.
What’s your social style
Always define the goal.
Make management easy.
Leverage your content.
Leverage Content Pathway
1• Create Blog• Compose a tweet
2• Make a Facebook post• Share your opinion on Google+
3
• Pin the blog photo onto Pinterest• Share the article on LinkedIn• Create video based on blog, share cycle starts again
Create a timeline and posting calendar.
Support social with print and vice versa.
Don’t forget about email.
Feed and water your channels throughout.
How to measure impact?
• Create Limits• Pick three or four main metrics and create a
baseline and track• Use Google Analytics
Be a Resource
• Look next to you.• Facebook – Share each other’s news. Like each
other’s Facebook pages.• LinkedIn – Connect with someone in this room
before you leave today. • Twitter – Exchange Twitter handles. • Enewsletters – Subscribe.• Participate.
