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UNIVERSIDADE DE LISBOAFACULDADE DE BELAS-ARTES
SOCIAL MEDIA MEETS THE MUSEUM
The State Historical Cultural and Natural-Reserve Museum A.S. Griboedova Khmelita
Kulakova Nadezda
Dissertação orientada pela Profa. Doutora Luisa Arruda
Co-orientada pelo Prof. Doutor Jorge dos Reis
Dissertação Mestrado em Museologia e Museografia
ANO 2015
Theoretical-Practical Approach.
Social Media Marketing.
SMM could make an organization’s name recognizable.
SMM is an excellent platform to promote any type of services.
SMM tool to create multi-vocal dialogue.
SMM is the process of gaining attention through Social Media sites.
SMM delivers a long-term outcome.
SMM is the dynamic process.
Khmelita manor.
State Museum-reserve A.S. Griboedov Khmelita
Khmelita complex.Bogoroditskoe pole Museum and Field Nakhimov Museum
Khmelita Social Media channels 2015.
GriboedovMuseum Khmelita(Official Facebook page)
@GriboedovMuseum(Official Twitter account)
GriboedovMuseum(Official Instagram account)
State Griboedov Museum(Google+ site)
@GriboedovMuseum (Persicope video broadcast )
Griboedov Museum(YouTube video channel)
Current Experience in Facebook.
Current Experience Twitter.
@GriboedovMuseum #khmelita #griboedov #грибоедов #хмелита #гореотума #manor #estate #парк
23.01.16 more than 1200 followers
November 2015 January 4th 2015 January 21st 2015
Current Experience Instagram.
Between museums events 2015.
• #МузейныйМарафон (MuseumMarathon by @1sHistorical)• #Griboedov220 (anniversary year of A.Griboedov due Literature year in
Russia 2015, Russian twitter trend position of the day)• #ArtNight #MuseumNight (between museum action during Art and
Museum Night)• #отХРАМАкХРАМУ (from Temple to Temple- the first Facebook between
museums action in Russia)• #AsktheCurator (International museum action, big success)
Lessons learnt.
• follow a social media project plan• follow new trends and to be open
to change• be creative • build a team• find own voice
• be ready for negative reaction• expect slow time for engagement• have passion • avoid risk situations• constant analyse and research
270km from MoscowTemperature of -15º in January∞ km from the rest of the world
January 2015
Visible all over the globe6 Countries already engagedNew community of 1800 and growingTemperature HotWaiting for you to join too!
January 2016
´´A nation stays alive when its culture stays alive´´National Museum of Afghanistan
Next step • developed actions and meeting online based on Khmelita complex
museums• developed Periscope and other media sources • to create local seminar/webinars for small-medium sizes museum• to participate in international museum events like #MuseumSelfie
(Selfie-Oxford word 2013) #MuseumWeek,#AsktheCurator etc• be open for new ideas
#MuseumSelfie #AsktheCurator
