MyCit Application allows everyone with a Smartphone to manage the time they are waiting on Private or Public Services' queues by using our phone application. Our App is better than the

already existent services similar to ours because we provide information about all services in one single

application.

Consumers

Problem

Solution

Technology

MyCit

HOW DID WE BORN?

MARKETING & SALES

STORESSOCIALMEDIA

WHO ARE WE RUNNING AGAINST TO?

They share the concept with us

TRACTION EBIT=

4,363€IN THE FIRST

YEAR

347“CLICK HERE TO TRY OUR

BETA VERSION”

REVENUES=

34,200€IN THE FIRST

YEAR

36,000DOWNLOADS

OF FREE VERSION IN

THE 1ST YEAR

ACTUAL LANDING

PAGE VIEWS:

756

59% OF

INTERVIEWED WOULD PAY

FOR THE PREMIUM VERSION

HOSPITAL DA LUZ

MEONOS

SONAE

FINANCIAL

FY01 FY02 FY03

Sales 34 200 119 700 364 800

COGS 0 0 0

Gross Margin 34 200 119 700 364 800

Personnel 20 000 40 000 80 000

Soc Security 4 750 9 500 19 000

Marketing 1 710 23 940 72 960

Administration 1 026 3 591 10 944

R&D 684 2 394 7 296

Others 1 000 4 000 8 000

Bad debt provision 0 0 0

Depreciation 667 2 000 2 000

EBIT 4 363 34 275 164 600

Interest 3 025 2 610 1 890

EBT 1 338 31 665 162 710

0

50000

100000

150000

200000

250000

300000

350000

400000

1 2 3

Sales

EBIT

• Sustainable business model over the 3 years with an operational margin of 164,600€ the last year (45% of sales)

FINANCIAL

Required Startup Funds Amount

Expenses 12 months

Personnel 20 000 €

Soc Security 4 750 €

Marketing 1 710 €

Administration 1 026 €

R&D 684 €

Others 1 000 €

Total funds needed 29 170 €

Founder's investment 10 000 €

Required investment 19 170 €

• Funds required for:

• Develop the free app

• Launch the free app on the market

• Implement the Premium version

19,170€REQUIRED

INVESTMENT

CALENDAR

LAUNCH THE APP

SOFTWARE CREATION

GET CUSTOMERS

2014

2015

EXIT STRATEGY

THANKS FOR YOUR ATTENTION!