Dr.PONGSAK SWATDIKIAT

SCHOLAR : FACULTY OF SPORT SCIENCE

KASETSART UNIVERSITY

GOOD

MORNING

สวสัดีครับ

MARKET SIZE•BEER 4,200

•SOAP 170

•FACIAL CARE 170

•SOFT DRINK 1,300

•RETAIL ONLINE 2,500

•SPORT INDUSTRY ??????UNIT: MIL.USD

FORBES TOP SPORT BRAND• Businesses• 1. Nike ($15.9 billion)• 2. ESPN ($11.5 billion)• 3. Adidas ($6.8 billion)• Events• 1. Super Bowl ($470 million)• 2. Summer Olympic Games ($348 million)• 3. FIFA World Cup ($147 million)• Athletes• 1. Tiger Woods ($38 million)• 2. Roger Federer ($29 million)• 3. Phil Mickelson ($26 million)• Teams• 1. New York Yankees ($363 million)• 2. Manchester United ($293 million)• 3. Real Madrid ($255 million)

TOTAL REVENUE

• PREMIER LEAGUE 2,700 135,000• BUNDESLIGA 1,400 70,000• LALIGA 1,350 67,500• CALCO SERIE A 1,200 60,000

• MATCH REVENUE คาตั๋ว • BROADCASTING RIGHT ลิขสิทธิ์ถายทอด

• SPONSORSHIP สปอนเซอร • COMERCIAL ACTIVITY คาโฆษณา และ กิจกรรมตางๆ

UNIT : MIL POUND / MIL BAHT

SPORTS PRICING ‐ VALUE OF EMOTION1.MANCHESTER UNITED

2.23 BILLION USD (66,900 MIL.THB) ...

2.REALMADRID

1.88 BILLION USD (56,400 MIL.THB)...

3.NEW YORK YANKEE

1.85 BILLION USD (55,500MIL.THB)...

GDP PER CAPITAUSA 49,965GERMANNY 40,901UK 36,901JAPAN 35,178SPAIN 32,682KOREA 30,597THAILAND 9,820

UNIT : USD

SOURCE :WORLD BANK 2012

We’ve    recognized  for    several years    that sport    is part ofentertainment. The market now is really sports, fashion and music. We can’t expect to ignore reality and survive. 

‐ Reebok president Robert Meers

SPORTS IS CHANGING 

2010 2011 2012

SPECTATOR N/A 1.399 1.475

TOTAL REVENUE 98.808 157.4 171.727

TICKET 63.682 100.625 119.025

SOUVENIR 35.125 56.774 52.702

UNIT : MIL./ MIL.THB

http://www.google.co.th/imgres?biw=1280&bih=605&tbm=isch&tbnid=F7OuEd8dL55IIM:&imgrefurl=http://news.i-mobilephone.com/848_%25E0%25B9%2581%25E0%25B8%259F%25E0%25B8%2599%25E0%25B9%2584%25E0%25B8%2597%25E0%25B8%25A2%25E0%25B8%259E%25E0%25B8%25A3%25E0%25B8%25B5%25E0%25B9%2580%25E0%25B8%25A1%25E0%25B8%25B5%25E0%25B8%25A2%25E0%25B8%25A3%25E0%25B9%258C%25E0%25B8%25A5%25E0%25B8%25B5%25E0%25B8%2581-3-%25E0%25B8%25AA%25E0%25B9%2582%25E0%25B8%25A1%25E0%25B8%25AA%25E0%25B8%25A3%25E0%25B8%2594%25E0%25B8%25B1%25E0%25B8%2587-%25E0%25B8%25AB%25E0%25B9%2589%25E0%25B8%25B2%25E0%25B8%25A1%25E0%25B8%259E%25E0%25B8%25A5%25E0%25B8%25B2%25E0%25B8%2594&docid=s0RqdZy4Owt_gM&imgurl=http://im.files-media.com/ud/news/1/1/848/3-club-400x208.jpg&w=400&h=208&ei=R39KUov9FIWKrQfY8YHgCg&zoom=1&ved=1t:3588,r:6,s:0,i:94&iact=rc&page=1&tbnh=162&tbnw=312&start=0&ndsp=16&tx=203&ty=76

15

CRM

Membership card

Barcode reader & Privilege at stadium

E-TicketingSeason ticketFamily ticketDiscount

Social Network WebOn www.pufc.co.th

Facebook , Hi5, twitter. web board

SMS Network E-mailDirect mail

16www.policefc.com – PU community

est Manchester City.flv

• SPORT GOODS 670 MIL.USD ( 20,000 MIL THB )GROWTH 20% PA

• Clothing and sports equipment. 620 mil.USD (18,500 mil.THB)

• Sport shoes 145 mil.USD ( 4,300 mil.THB)

• MINISTRY OF TOURISMAND SPORT 398 MIL.USD

• SPORT AUTORITY OF THAILAND 124 MIL.USD• DURING WOLD CUP 2012

– MARKETING ACTIVITY 14 MIL.USD

• WORLD SPORT AND ENTERTAINMENT 1 MIL.MIL.USD

• USA 0.414 MIL.MIL.USD (41.4%) CONTINUOUS GROWTH• 25% of WORLD GDP • 4.5% OF WORLD POPULATION

• THAI 1,167 MIL.USD (35,000 MIL.THB) = 0.1167%

• THAI GPD 0.45% of the world• THAI POPULATION 1.% of the world

• ENGLISH PREMIER LEAGUE COPY RIGHT TO BOARDCAST IN THAILAND 1,000 MIL.POUND / 3 YEARS (53,000 MIL.THB)