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כנס דיפלומטים
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social networks
•800M Facebook users worldwide
•3.4M Facebook users in Israel
•Each Israeli Facebook user has 200 friends on average
•15M daily pageviews
•Over 700 Billion minutes spent on Facebook per month
worldwide
Facebook Stats
Sharing your thoughts and ideas in up to 140 characters
•Following – no need to know a twitter user in order to follow him
• Followers – no need to know me personally in order to read my
tweets
•Twitter is a cultural phenomenon in the US
•Wide adoption via mobile users
Youtube – video sharing platform
•25 % of search queries on the net are for videos
•Over 2 Billion views daily
•Each minute, 24 hours long of videos are uploaded on
Youtube
•Ranked as #2 search engine on the net
• Ranked as #3 content site on the net
Youtube
Flickr – photo sharing platform
• Social network of pictures
• Exposure to a community of new talent of photographers
•Flickr remains leader in this domain, despite rise of competition
Flickr
• The world’s largest professional network
•Used for recruiting employees and head hunting
• Form new partnerships and strategic cooperations
• Establish and retain existing connections
Corona light
• High exposure to users
• Increase in fan base on Facebook pape
• Highly viral
• Virtual flower bouquet for your birthday
• Use of rapid viral effect to create buzz
• Promote brands via viral campaigns
Flowers.com
• Old Spice brand communicates with its customers
• Created a fun and entertaining conversation on the net
• Two-way communication in real time – answering questions
• Minimum investment by using common platforms
• Videos, Facebook, Twitter and lots of humor!
Old spice
Tourism campaign
In the Switzerland Tourism Facebook contest, you can win a
week with full board (excluding drinks) in a Swiss mountain
cabin with 10 Facebook friends if you provide a written
continuation to the clause: “A week in the mountain cabin
would do me good because ” …
סרטון קידום הקמפיין
Seitzerland tourism facebook campaign
Seitzerland tourism facebook campaign
Tourism Ireland launched irish-themed facebook game
Tourism Ireland launched Irish-themed Facebook game
Tourism Ireland is hoping to exploit the phenomenal popularity of
social networks in the weeks ahead by convincing more than 100,000
people to play an Irish-themed Facebook game which it launched on
St Patrick’s Day.
The Ireland Town game allows Facebook users to create an “idyllic town in
Ireland” with the help of a virtual tour guide called Sally. Once they have
Irish utopia created, Facebook users can then explore iconic sites and
attractions around the country without leaving their couches
Tourism Ireland launched Irish-themed Facebook game
Tourism Australia and Quiksilver launch Facebook competition
Tourism Australia and Quiksilver launch Facebook competition
Tourism Australia and Quiksilver have announced that they have
launched a Facebook contest, “Surf, Sun and Social Networking in
Australia,” that will send one lucky winner to Australia to be the official
blogger for the 2012 Quiksilver Pro Gold Coast
contestants will have the opportunity to upload their best adventure
photo to either Facebook.com/AustraliaWorkandPlay
or Facebook.com/Quiksilver and describe in 100 words or less what
they think is the best adventure Down Under
What to include in an effective and formal embassy page?
Immediate availability
Online chat
Direct download of visa applications
Monitoring – follow-up on user inquiries
Effective and Courteous Customer Service
Monitoring can help you:
Identify complex issues
Create a viral message system
Redirect users to Facebook for managing smart interactions and
communicatrons
Brand Management
Monitoring– Constant tune-in on what people are saying about our
brand on the net
Rapid response – If it takes you a while to get back to users, it will be
perceived as if you’re ignoring them or plain unprofessionalism.
Things happen fast in social media and you must adapt to it
Be active – Don’t wait for a crisis to occur, initiate the discussion
beforehand. Embrace and engage with your fans.
Take Action
Respond to complaints – Transparency is the most important value on
social networks. You need to tell people what’s really going
On, otherwise they will assume the situation is even worse.
Tackle criticism – be ready for any scenario that could happen.
Take Action (cont.)
Activities which combine big prize winners - such as weekend for 2 at an
attractive resort
Incentives and rewards per action - reward given to users which uploaded
pictures or video clips after visiting a certain country
Response to current news events from around the world
Youtube channel that gives traveller tips, including a virtual guide that can be
viewed via mobile anytime during the trip
Aggregation of travel coupons and offers per country
How can an Embassy page create a buzz here in Israel?
The fun theory
Michal Schrieber C.E.O
Office: 03-6338335/6
Cell: 0508883199
Fax: 03-5250010
12th Bialik st. Tel Aviv 63324
