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2. Agenda 1. , ? 2. Galaxy Tab, 7 in my Pocket 3. Smarter , 4. Life Style, 2 3. 1. , ? 3 4. Tablet PC is1. , ? A Tablet Personal Computer (Tablet PC) isa portable personal computer equipped with a touch-screenas a primary input device and designed to be operated and ownedby an individual [ From : Wikipedia ] 7 ~ 10 Tablet PCNotebook , Smart Phone , [ From : ] Tablet PC Device , , Media Contents 4 5. Tablet PC is 1. , ?Portable Contents Richer User Experience, MobilityMore Performance , , Rich More MobilityTablet PC , Richness 5 6. Usage Pattern of Tablet PC1. , ?Internet E-mail, BrowsingMultimedia Game, Video, Lecture, Navi 6 7. Usage Pattern of Tablet PC 1. , ?E-book Education, Newspaper, MagazineBusiness Mobile Office, Biz Intelligence7 8. All in One Convergence 1. , ?, , , Device - - Tablet PC HW Tablet PC Device 8 9. Growth of Tablet Market1. , ?Tablet PC Category Device - / Tablet Tablet Tablet PC 2015 PC Device Manufacturer, S/W 1/4 (23%, 2,040) player Tablet 50% 44% (2,570)42% 42% (3,700) PC 44% Notebook 40% 32% (1,870) 27% 30%23% (2,040)21%Tablet PC HP TX1000 18% (1,050)18% (1,570) 20%20%Desktop17% Netbook17% 17% (1,500) S/W 10% 13%6% (350) 20102011 2013 2015 MS Courier (5,840) (8,870) Source : Forrester research, ABI Research 9 10. Which size is the best ?1. , ?Tablet PC Screen Size - Screen Size , 5 7 9.7 11 ? ? Dell Streak Galaxy TabRIM PlaybookiPad Screen Size Screen Size 7 10 38% 50%26%23% 19%21%16% 4% 3%5 7 9.711 5 79.712 Source : (www.appstory.co.kr) Source : Sybase10 11. The most important is 1. , ?Tablet PC Screen Size Killer - Web Browser , Application , Application Tablet PC Killer Key Point VideoCamera (4%) New Contents for New Device Conferencing (7%)PhysicalMore Application Keyboardor S/W (33%) (56%) Source : Sybase, www.mobizen.pe.kr 11 12. 2. Galaxy Tab, 7 in my Pocket 12 13. Galaxy Tab Summary Spec 2. Galaxy Tab, 7 in my PocketCommercial 9. 2010Network3G, WiFiOS Android 2.2 (Froyo)Form-factorTablet Portrait PrimarySize 190.1 x 120.4 x 11.9 mm / 380gCPU1GHz CPUDisplay7.0 WSVGA (1024 x 600) TFTCamera 3MP AF + 1.3MP VT CamMemory 16GB, micro SD card slot (up to 32GB)Connectivity Wi-Fi 11 a/b/g/n, USB 2.0 , Bluetooth 3.0Sensor Acce/Gyro-meter, Geomagnetic, LuminanceBattery4000mAh (vs. 1500mAh for smartphone) 13 14. on the Move vs at Home2. Galaxy Tab, 7 in my PocketOn the Move In a Meetingat Home Tablet PC Galaxy Tab (Moving Around)iPad (Sitting Down) 380g, DMB, , 9.7, 680g / 730g 14 15. Galaxy Tab vs iPad2. Galaxy Tab, 7 in my Pocket iPadGalaxy TabGalaxy Tab 9.7 7 , 680g / 730g 380g 10 7 -CPU1GHz1GHz1024 X 7681280 X 600 RAM256MB 512MBMemory 16 / 32 / 64GB16GB (32GB ) OCamera X (3MP AF, 1.3MP VT)3G O ( ) O ( ) X O , DMBX O ( DMB)Navigation X OMultitasking X OOS iOS 4 2.2 OS ,Appl. Volume iOS 300,000 100,000 15 16. iPad is a SOFA Device 2. Galaxy Tab, 7 in my Pocket 63% iPad (Only Outside 9.3%) iPad ( )Source : macromill.com, www.mobizen.pe.kr 16 17. iPad is a SOFA Device2. Galaxy Tab, 7 in my Pocket Web Surfing Web Surfing (68%) e-Mail (44%) . App Store Appl. 19%(comScore ) iPad ( ) Source : Apple Insider, www.mobizen.pe.kr17 18. Galaxy Tab is a Pocket Device2. Galaxy Tab, 7 in my Pocket Portability , Multimedia- - 190.1 x 120.45 x 11.98mm, 386g DMB VOD Communication , Utility- , - Real 3D , , 18 19. 3. Smarter , 19 20. 3. Smarter , 50 , 50+ 10+ PC1+ 100+ 1,000+* : , e-book, Tablet PC, MP3, PDA, , , Netbook* Source : Morgan Stanley (2009. 12) The Mobile Internet Report 20 21. 3. Smarter , 2011 50% 2 34%, 34.3% `11 30%(1,750) Smart20% Phone 22%VS.30~50% 20%15% Normal13.1% (650) Phone 78%10%50~70%1.5%5% (70)2009. Oct 2010(E)2011(E) / 80% 70 650 1,750 (09)(10) (11) 21 22. CE, IT 3. Smarter , Internet CE / IT Device Smart TV : Google, Apple S/W Smart TV OS, Browser STB TV Web streaming ++2010.10.16. 2010.9.28. : $599 ~ $1,399 : $99Internet device Always connected News, , , Coupon, TV Printer22 6 23. , App. 3. Smarter , - 3rd-Party Eco-System Device Maker Device BuyerContents ContentsNon-Smart Shipping Device Platform Platform Contents Platform3rd-PartySmart Device Platform Platform Platform 23 24. , 3. Smarter , Web Mobile Cloud - Web Internet Browsing , Music / Video DocumentPicture Movies CloudStorage CloudStorage PC Mobile Phone Tablet 24 25. Web / 3. Smarter , 15 Web Application 50~60% 2 Evolution of web-centricity by device categorySource: BCG analysis; expert interviews25 26. Apple, Cloud 3. Smarter , Device Leverage PC S/W (2001) App Store (2008)Cloud (2010~)Device PC 3rd Party Appl. Personal data storage MobileMe AppleCloud(`08. `10. Renewal) Gallery, , email, sync Personal storage iTunes App StoreHD Streaming Apple TVApple TV Device data 20 , 25 Appl. AppleCloudsync (`01) ($99) 16 3rd Party Music store (`03) (`10.9 ) No HDD, Streaming Video store (`05) HD VOD iPod/iPhone/iPad Play 26 27. Google, Web 3. Smarter , Web PC Mobile TV Cloud / Mobile / Smart TV Ecosystem / + OS Browser Web Cloud (98) Android OS (08)Google Cloud AdWords Chrome Browser(08) (00) AdMob Chrome Web Store (10) Cloud 27 28. Cloud Service, 3. Smarter , Browser Interface Thin Client Cloud Server Cloud Real-time & Large-scale Data Processing Map s28 29. Mobile Cloud Service 3. Smarter , DeviceCloud Rich UI/Experience Computation on Cloud Data/App Cache Online Storage Response Latency + Device SynchronizationOn-deviceServer-basedProcessingComputingPowerful Serviceswith Smooth & Intuitive User Experiences 29 30. 4. Life Style, 30 31. Change your Life 4. Life Style, 31 32. Smart Life . , , , 72% desire the ability to use the phone as a low power e-book reader Readers Hub 32 33. Smart LifeTurn by Turn Navigation. 3D 33 34. Smart Work _ Portable Digital Pad 4. Life Style, . 94% desire ability to edit MS office documentsThinkFree Office 34 35. Smart Work _ Multi Video Conferencing 4. Life Style, Eye Contact. 81% desire ability to show ones screen on somebody elses phone in real time HD 35 36. Smart Work _ Mobile Office4. Life Style, . Mobility Samsung Mobile Single 36 37. Change your Life 4. Life Style, 37 38. 38