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App marketing
in multi channel world
Presentation document
A snapshot of Gett32 000 CABS GLOBALLY
2K
cabs
6K
cabs
7K
cabs
16K
cabs
50 CITIES
WORLDWIDE
2500 CLIENTS
INCLUDING
HALF THE FORTUNE 500
+30M PASSENGERS
ANNUAL REVENUE
$500M
RU
UK
ILUS
From GetTaxi to Gett
A snapshot of multichannel
marketing world
Digital
TV
App
specific
Radio
Press
OOH
Apps marketing development -
beginning
Digital
TV
App
specific
OOH
Radio
Press
Apps marketing development -
Development
Digital
TV
App
specific
OOH
Radio
Press
Apps marketing development –
Future state
Digital
TV
App
specific
OOH
Radio
Press
Every marketing manager
would like to know ROI
Digital
TV
App
specific
Radio
Press
Very Easy to measure
OOH
Every marketing manager
would like to know ROI
Digital
TV
App
specific
Radio
Press
Easy to measure
Very Easy to measure
OOH
Every marketing manager
would like to know ROI
Digital
TV
App
specific
Radio
Press
Easy to measure
Difficult to measure
Very Difficult to measure
Very Easy to measure
OOH
Every marketing manager
would like to know ROI
Digital
TV
App
specific
OOH
Radio
Press
Easy to measure
Difficult to measure
Very Easy to measure
Every marketing manager
would like to know ROI
Digital
TV
App
specific
OOH
Radio
Press
Easy to measure
Difficult to measure
Very Difficult to measure
Very Easy to measure
Questions?
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