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非營利組織的電子郵件行銷 Part II Jimmy Huang 2012/10/16 網路星期二 http://nettuesday.tw

非營利組織的電子郵件行銷 - part ii

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2011 年九月,我們討論了這個從網路出現以來就有的老工具,對於當代的非營利組織能有哪些助益。2012 年十月,我們希望能更深入探討一些方法與案例,讓工具的使用更能協助組織達成目標。 主題分享: 活動行銷與Email搭配經驗與案例分享 Email追蹤數字的重要性與實務運用 參加者討論與對談: 編寫電子報遇到哪些困難?有什麼親身經驗願意分享 Email名單蒐集的方式有哪些?最可靠的方式? 容易增加Email開信的主題有哪些? 使用的Email發信軟體有哪些? http://nettuesday.tw/events/2012/10/405

Text of 非營利組織的電子郵件行銷 - part ii

  • 1. Part IIJimmy Huang 2012/10/16 http://nettuesday.tw

2. Jimmy netiCRM.tw CRM netiCRM https://neticrm.tw/resources/43 Part I http://prezi.com/agbizcnzq5-4/email-marketing-for-non-profit-organization/ 3. Email / Mocoview / / Android / /Gmail Android / / / / / / netiCRM / /Mailchimp netiCRM / / netiCRM 4. The Nonprofit Email Marketing Guide 5. Outlook/Gmail EDM Email Say Hello ( CAN-SPAM - ) Email 6. Email Its cheap. Its fast. Its empowering. It has a great ROI It works. Seriously. 7. EDM/ PDF Email Email PDF Email Email EDM/ Email 8. Step 1: Email Email Email 9. Step 2: Email single opt-in. Email double opt-in. 10. Step 3: Email Email Email 11. Success Stories. ...Back Stage Passes. Next Up and Fast. Empowering How-Tos. TNR Straight Action Alerts. ... 12. Step 4: Be Warm and Friendly Use bylines. Make people central to your content. Tell stories. Include headshots or photos with people. Ensure replies go to a person. Keep it Brief 13. CycleEmail Email 1 OOO OOO 10 10 OOO OOO [ ] Bala bal [ ] cycle 14. Step 5: Make Your Microcontent Even BetterEmail The Subject Line Email The From Line Email The Headings andSubheadings The Next Step or Call to Action 15. Step 6: Email 5 16. Step 7: EDM A/B ... 17. (CiviCRM / netiCRM) 3 Email 18. () ()[] 10/16 722 193 27%42158% 211 29% 50% - part ii590 147 25%52088% 136 23% 26%?! 7/24()NPO[] 593 111 19%38965% 119 20% 31%TED [] 5/22 TED527 106 20%22843% 139 26% 61%&[04/17] 50894 19%25550% 114 22% 45% - 19. 29 Email 4% 77 47 6.51% 29 http://nettuesday.tw/civicrm/event/register?reset=1&id=5344 37 5.12% 10 http://nettuesday.tw/events/2012/10/40534 29 4.02%8 http://prezi.com/agbizcnzq5-4/...26 18 2.49% 10 http://nettuesday.tw/events/2012/11/407118 1.11%1 http://nettuesday.tw/speakers/258 76 0.83%3 http://www.gamebase.com.tw/forum/61898/topic/... 54 0.55%0 http://nettuesday.tw/events/2011/09/322 33 0.42%1 http://nettuesday.tw/ 22 0.28%1 http://www.bloodyburberry.com/features/fur_fighters/index.asp 22 0.28%1 http://www.98173.com.tw/News/News_Page.aspx?nid=2355 20. App Party (Mailchimp) Party Email Cycle 21. Email Cycle 40 10 + Final 22. [ ] 9/27 OOO PARTY OOO [email protected] / / / 40 / 85.4% / 70.7% / 29 29 23. [ ] 9/27 OOO PARTY OOO [email protected] / / / 20 / 55% / 30% / 6 6 24. [ ] 9/27 OO Party OO OOO [email protected] / 40 / 27 13 25. Email 26. Its cheap. Its fast. Its empowering. It has a great ROI It works. Seriously. 27. Email Email Email