5 Key Elements of a Successful Mobile Strategy (Anglais)

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5 KEY ELEMENTS OF A SUCCESSFUL MOBILE STRATEGY

Erik POLZIN - Sr. Partner ManagerXAMARIN

[email protected] - www.xamarin.com -@epolzin


MOBILITY MARKET LANDSCAPE

Mobile represents the single largest technology innovation of all time


SMARTPHONE ADOPTION IS HAPPENING

Faster than the PC boom of the 80s10X

Faster than the Internet boom of the 90s2X

Faster than the recent social networking explosion3X


ENTERPRISES ARE GOING MOBILE ON MULTIPLE PLATFORMS

According to Gartner, by 2016, 70% of the mobile workforce will have a smartphone, and90% of enterprises will have two or more platforms to support


XAMARIN’S UNIQUE PERSPECTIVE


C# + XIB C# + XML C# + XAML

Native UI Native UI Native UI

Shared client app C# logic

OVER 500,000 MOBILE DEVELOPERS Fully native apps written entirely in C#

Xamarin exposes 100% of iOS and Android APIs in C#

Mobilize existing code, skills, and tools including Visual Studio

Share app logic code across device platforms


XAMARIN EXPOSES 100% OF NATIVE APIS FOR IOS & ANDROID

ANYTHING YOU CAN DO IN OBJECTIVE-C OR JAVA CAN BE DONE IN C# WITH XAMARIN


SHARING CODE ACROSSWINDOWS, IOS AND ANDROIDACCELERATES DEVELOPMENT


Recognized as mobile “Visionary” in 2013 Magic Quadrant for MADP

Winner of 2013 Visual Studio Integration Partner of the Year Awarded

500,000 registered developers in just 2 years500K

Adding over 30,000 developers a month30K+

Customers in 185 countries185

Robust, enterprise-ready technology, in production use for 10 year

10 years

XAMARIN’S ENTERPRISE SUCCESS


“With Xamarin, developers combine all of the productivity benefits of C#, Visual Studio 2013

and Windows Azure with the flexibility to quickly build for multiple device targets.”

S. Somasegar, Corporate Vice President, Microsoft

Technical collaboration for superior developer experience

Exclusive MSDN offers that accelerate the transition to mobile

development

MICROSOFT AND XAMARIN PARTNER GLOBALLY


ENTERPRISE CUSTOMERS IN ALL VERTICALS


APPS IN ALL MOBILITY USE CASES

Mobile CRMMobile Field ServiceConsumer Brand LoyaltyRetail POS solutionsSupply chain managementConsumer media & entertainmentmHealth/ Practice Management

• Oil & Gas Field Solutions

• Airplane freight load balancing

• mBanking & wealth management

• Insurance claims adjusting

• “Second Screen” TV apps


5 TIPS FOR AN EFFECTIVE MOBILE STRATEGY


MOBILE STRATEGY BASICS

Goals and Capabilities

Systems Architecture

Governance

Risk



1. Don’t wait — start now building apps

2. Deliver mobile-unique user experiences

3. Treat employees as consumers

4. Address quality early – it matters more on mobile

5. Place a high priority on developer productivity









DON’T WAIT – GET STARTED NOW

Platform wars driving rapid changes

Waterfall approach is deadly

Dive in with your existing team, build POCs and iterate, iterate, iterate









DELIVER MOBILE-UNIQUE EXPERIENCES

Mobile: deliver new experiences by understanding and optimizing for user context

Mobile CRM app on the desktop Optimized for touch in the field



Barcodes

Camera

Voice



GPS

Gamification

Social Sharing











TREAT EMPLOYEES AS CONSUMERS

Myth: You can deliver bad apps to your employees

Mobile business process transformation is only as effective as the apps you deliver.









ADDRESS QUALITY EARLY













Automatically Test Your Apps on

Hundreds of Real Devices in the Cloud











SWEET SPOT FOR THE SUCCESSFUL MOBILE ENTERPRISE

End user experience

Great apps delivered to the user’s choice of device

Development agility to move at mobile speed

Better TCO, productivity andDeveloper Experience

+

+

-


iOS appObjective-CXCode

Android appJavaEclipse

Windows app.NET/C# - HTML/JS - C++Visual Studio

THE SILOED APPROACH:


THE SILOED APPROACH: MULTIPLE TEAMS AND MULTIPLE CODE BASES ARE EXPENSIVE AND SLOW


Development agility hampered by multiple code bases and fragment toolsets

End user experience

Better TCO, productivity andDeveloper Experience

+

+

-

✗


THE WRITE-ONCE-RUN-ANYWHERE APPROACH

Black BoxWrite-once-run-

anywhere black box

CSS | HTML | Lua | JavaScript | ActionScript

HTML Hybrid scenarios (Semi-native apps) like PhoneGap


THE WRITE-ONCE-RUN-ANYWHERE APPROACHUNHAPPY USERS, UNHAPPY DEVELOPERS, ABANDONED APPS

End

user

exp

erie

nce

Developer experience

Development agility hampered by HTML5 implementations fragmentation and insufficient tooling

Lowest common denominator apps with poor performance✗


C# + XIB C# + XML C# + XAML

Native UI Native UI Native UI

Shared client app C# logic

PLACE A HIGH-PRIORITY ON DEVELOPER PRODUCTIVITY Fully native apps written entirely in C#

Xamarin exposes 100% of iOS and Android APIs in C#

Mobilize existing code, skills, and tools including Visual Studio

Share app logic code across device platforms


PLACE A HIGH PRIORITY ON DEVELOPER PRODUCTIVITY

End

user

exp

erie

nce


Development agility, with Visual Studio to move at mobile speed

Developer ExperienceBetter TCO and productivity








© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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5 Key Elements of a Successful Mobile Strategy (Anglais)